BERA

Dendra

Intergiro

Kick Game

Yum Bun

Biozeroc

Freetree

On the Edge

Amphico

Veriff

Hotjar

Deadly Dust

Trackinsight

Eat Less Plastic

Forgotten Forests

Yango Maps

flyp

Chester Zoo

SauceLabs

Hometree

One Green Bean

UserZoom

Pachama

Aruba Conservation Foundation

The Wombles

Verbal Identity & TOV
Visual Identity
Character Illustration
Brand Toolkit
Website Design
Animation

Thanks so much Craig, Alex, Keely, Celine, Sasha and the whole Wombles team for being such kind and considerate clients. We had a blast!
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Strategist: Luke Scott
Copywriter: Harriet Stallibrass
Production Manager: Tabitha Lawrence
Illustrator & Animator: Eilidh Reid
3D: Victor Silva
Snr Designers: Pip Tully, Chris Markland, Callum Richards
Design Director: Luke Scott & Priyjah Paramasivam
Client Services: Clare Beagley & Jess Strange
Creative Directors: Cat How & Chris Clayton

The Wombles are back! Celebrating 50 years on screen, Britain’s iconic furry friends are championing sustainability, a love of nature and the importance of community more than ever before. 

With 85% of textiles ending up in landfill each year, sustainability is an ongoing challenge for fashion superbrands and supermarkets alike. So we teamed up with The Wombles to devise a seal of approval for brands who are genuinely committed to making less ‘stuff’.

Since the 70’s, The Wombles have had a powerful grassroots following of litter-picking ‘wombling groups’. Now they want to spread their environmental message far and wide by partnering with brands that have long-term sustainability goals and want to build awareness and engagement around their green initiatives.

So Wombles HQ needed a toolkit of assets that their partners could use to bring Great Uncle Bulgaria, Madame Cholet, Tobermory, Orinoco and the gang to life for a new generation. With a diverse archive of visual iterations, the challenge was to distill the nostalgia and eclecticism of the Wombles into a portfolio of cohesive and recognisable assets for a branded context.

We leant into the concept of ‘Found & Found’ - the name of the Wombles’ workshop where they keep peoples’ trash and turn it into treasure. We applied this ethos of circular living by reusing ‘found’ Womble elements and imagery to create a new and beautifully diverse visual and verbal toolkit for brand partners. Think recognisable icons, patterned pictograms and illustrations. A true British picnic of warm, Wombly features. Not forgetting a library of straplines with an upbeat sustainable spirit, inspired by Wombles’ original catchphrases and the iconic theme song. 

“This was such a fun project and it really spoke to our process as an agency. That is: creating super usable systems and toolkits for brands to easily implement from day one.” Cat How, Founder & ECD. 

As the Wombles lead the way with partnerships that champion sustainability, we are reminded that even the smallest action done together, like a logo on a T-shirt or a pattern on a bag, can have a massive impact.

Leveraging the popularity of the UK’s original environmentalists

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A branding agency liberating ideas the world deserves. Working from London and LA we use imagination to turn businesses into brands. Brands which enrich lives, nature and founders. We design the not yet.

How&How Branding Agency in London & LA

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The Wombles

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