One Green Bean knew they needed a refresh. Having grown exponentially since their 2007 Sydney debut, their capabilities as a digital and communications agency had boomed; and they could now be found in London, Amsterdam and Doha too. But while their contracts with Virgin Atlantic, The Body Shop, Nike and Dominoes had raced ahead—the brand itself had remained stuck in the past. 

We were tasked with developing a more powerful expression of the OGB brand, with a look and feel that had to be memorable, quirky yet polished. We created a brand identity, website, company collateral, social media kits and an animation package that showcased their new maturity; but which had more than a nod to their cheerful optimism and impishness.

A central graphic motif was the “spring”—inspired by the company’s core value of “always being two steps ahead”. We developed two springs with two distinct behaviours and styles: a playful, rounded one which bounced vertically; and a grown-up, angular one which wriggled horizontally. Leveraging the juxtaposition between grown-up and playful, we chose Roba High Bold as a display font due to its thick and thin traces, which referenced both sides of this split personality.

We took the colour green and flexed it—choosing a bright, chirpy mint green for highlights, CTAs and marketing collateral; and a sophisticated forest green for corporate material. We intentionally kept the palette tight and minimal, to not overshadow the colourful work of OGB’s own clients and viral campaigns.

OGB’s work sits at the intersection of interesting, useful and entertaining—and so the fully-responsive, headless CMS website we designed and built had to be a balanced blend of these elements too. Micro-interactions, animations, super-fast load speeds and unexpected moments of joy on the site helped to give the company a digital interface that truly reflected their new position and claim: of being intelligent, inquisitive, big-dreaming realists who make shit happen. We couldn't agree more.

Featured in:
It's Nice That 
The Brand Identity
Print Magazine
Designers Bookshop
Mindsparkle Magazine

Putting a spring back in the step of a global ad agency with a new brand, website design and website build for One Green Bean.

Brand Identity, Website Design & Website Development for One Green Bean

Rebranding full-service earned media agency, One Green Bean, into a grown-up global player without losing sight of their cheeky and irreverent soul. 

Putting the spring back in the step of a global ad agency

One Green Bean

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We're a creative, branding and digital design agency based in London & Lisbon & LA. We create brands and websites for forward-thinking companies.

How&How | Digital Branding Design Agency in London, Lisbon & LA

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“Working with How&How to develop our new brand identity was a brilliant journey from kick off to completion. We chose the team for their distinct design aesthetic and strength in popping graphics and animation, as we knew this would be a key aspect of our refresh. 

"They really understood the unique, distinct personality of our agency brand and our ambition to embrace being a little bit more grown up as our network expands, whilst still staying true to our personality and playful side. These guys are smart, buttoned down on timings and deliverables, and of course highly creative and talented. We’re very pleased with where we landed — brief well and truly nailed.”

Kat Thomas - Founder & Global Executive Creative Director

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OGB Notebook

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With thanks to Kat, Anthony, James and Simone—and the rest of the OGB team in London, Sydney, Amsterdam and Doha who made this incredibly fun project happen!

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Growing fuzz for a tree-planting browser app

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Making a conservation charity less conservative

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Raising awareness on ocean plastic pollution

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Work / One Green Bean