Work / One Green Bean

Putting the spring back in the step of a global ad agency

design / Brand Identity, Social Media Kits, Print Collateral

digital / Website Design, Website Build, Animation Kits

Rebranding full-service earned media agency, One Green Bean, into a grown-up global player without losing sight of their cheeky and irreverent soul.

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One Green Bean Weight Detail

Key Asset

The Spring

A key graphic motif we developed was the “spring”—inspired by the company’s core value of “always being two steps ahead”. We designed two springs with two distinct behaviours and styles: a playful, rounded one which bounced vertically; and a grown-up, angular one which wriggles horizontally.

One Green Bean Billboard
One Green Bean Type Showcase
One Green Bean Stationery Showcase

OGB Tape

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One Green Bean Shop Front
One Green Bean Billboard
One Green Bean Billboard
One Green Bean Billboard

“Working with How&How to develop our new brand identity was a brilliant journey from kick off to completion. We chose the team for their distinct design aesthetic and strength in popping graphics and animation, as we knew this would be a key aspect of our refresh.

"They really understood the unique, distinct personality of our agency brand and our ambition to embrace being a little bit more grown up as our network expands, whilst still staying true to our personality and playful side. These guys are smart, buttoned down on timings and deliverables, and of course highly creative and talented. We’re very pleased with where we landed — brief well and truly nailed.”

Kat Thomas

Founder & Global Executive Creative Director

With thanks to Kat, Anthony, James and Simone—and the rest of the OGB team in London, Sydney, Amsterdam and Doha who made this incredibly fun project happen!

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