E15 believed that investment can play an important role in mitigating the climate crisis and accelerating the transition to a more sustainable, lower-carbon economy. The E15 platform was established to invest in the companies that are actively driving this transition — we called them the ‘agents of change’. 

The E15 Global Equity Sustainability Fund was comprised of around 40 publicly-listed businesses, with a portfolio designed to ensure that each company aligns with one or more of four sustainability themes — Clean Energy, Circular Economy, Environmental Sustainability and Health & Innovation. These were all essential in transitioning to a low-carbon future. Each business in the Fund played a part either in directly mitigating climate change and advancing sustainability, or is leading the way in adapting to a more sustainable future. 

Our creative strategy centred around the idea of analysing and documenting the future. This was also largely inspired by E15’s Impact Calculator — a key component of the app which gives investors the ability to measure the projected sustainability benefits of their investments over time. 

The design system referenced photo-journalism, nature documentaries, Moleskine notebooks and marbling effects (which feature on journal endpapers but which also look like oil spills on water). Art direction of photography was developed around a theme we called “terrible beauty” where captivating aerial images of seemingly beautiful landscapes belie their horrific content: on closer inspection they show chemical pollution, melting ice caps and acute rainforest destruction.

A new design system, website and app for E15—who are funding the agents of change through a sustainable investments app.

Design Systems, Website & App Design & Website Development for e15

We developed a new strategic position, brand identity, app and website for E15 — a Fund which connected climate-conscious investors with changemaking companies working towards a more sustainable world. 

Funding the agents of change through a sustainable investments app

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We're a creative, branding and digital design agency based in London & Lisbon & LA. We create brands and websites for forward-thinking companies.

How&How | Digital Branding Design Agency in London, Lisbon & LA

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E15 App

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"We partnered with How&How at the very beginning of our branding journey. They immediately understood both the challenges we faced as well as our vision and brought this to life through a refined strategy and a visual brand world, which we are incredibly proud of. How&How meticulously developed our strategy in line with our audience and consistently added creative value across all of E15's consumer touch points.

"How&How have been true partners in every step of the pre launch process from design, copywriting, animation, social media asset creation, paid advertising strategy.... and we could not be happier with the relationship, dedication from the account team and the creative work." 

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