Work / Amphico

Leading the outdoor industry towards a circular future

strategy / Brand Strategy

design / Brand Identity, Sales & Pitch Deck

digital / Website Design, Website Development

The outdoor industry has a recycling problem. The products that enable us to endure harsh weather conditions are often the same ones putting toxic chemicals into our waterways and landfills; unrecyclable and unacceptable. Working at the intersection of science, engineering and design, Amphico is paving the way for a radically simple solution.


The Lotus Leaf

The design system we developed was rooted in science, and reflected in nature—namely the lotus leaf. The leaf’s naturally water-repellent properties were the original inspiration behind Amphico’s material, and became the foundation for our system of fluid lines and textures too.

These lines not only mimicked the shape of the leaves, but also of water and topography—undulating mountain ranges on maps which reflect Amphico’s outdoor credentials and ambitions.

2 / 4

Want to start a project?

2 / 4
2 / 8

"It has been a great pleasure to work with the How&How team on our brand strategy and new brand identity. We've been impressed time and time again by the quality of their graphic deliverables, communication and professionalism; but also by the way the team refined our story into a coherent and commercial, but also highly conceptual, brand and business strategy."

Jun Kamei

CEO, Amphibio

See more work

Yum Bun

Raising the bar on street food


Giving software testing the green light


Flipping the property system for a next-gen disruptor


Creating a trust movement for a freshly-minted Unicorn


Turning the tide on female healthcare


Visualising human emotion for a global user insights platform


Growing fuzz for a tree-planting browser app


Leading the outdoor industry towards a circular future


Harnessing magnetic attraction in the rebrand of a CX platform


Making a conservation charity less conservative


An oasis of calm in the noisy world of ETF investments

One Green Bean

Putting the spring back in the step of a global ad agency

Deadly Dust

Raising awareness on car tyre microplastic pollution


Breathing wisdom and warmth into the leading UX insights brand


Raising awareness on ocean plastic pollution


Funding the agents of change in a sustainable investments app


Growing hope for environmental benefits of restoring sea kelp forests


Launching an evolutionary business bank

Kick Game

2 / 19

Lets talk ☺︎

Need to change but not sure how? Drop us an email with the details!

Get in touch