Amphico
Everything one thing. How we brought Amphico’s circular materials to life, again and again and again.
What’s the truth?
The more materials used by brands to help us endure harsh weather, the more likely they are to harm the environment they so cherish. With its innovative mono-material Amphitex, Amphico are here to prove that circularity can be singular.
How’d we turn it up?
To help them lead the outdoor industry to a more sustainable future, we gave Amphico’s radically simple solution a radically powerful idea, ‘Everything one thing’, then brought it to life with a design system that’s rooted in science and reflected in nature.
We went all in on
The Lotus Leaf
The design system we developed was rooted in science, and reflected in nature—namely the lotus leaf. The leaf’s naturally water-repellent properties were the original inspiration behind Amphico’s material, and became the foundation for our system of fluid lines and textures too.
These lines not only mimicked the shape of the leaves, but also of water and topography—undulating mountain ranges on maps which reflect Amphico’s outdoor credentials and ambitions.
"It has been a great pleasure to work with the HOW+HOW team on our brand strategy and new identity. We've been impressed time and time again by the quality of their deliverables, communication and professionalism, but also by the way the team refined our story into a coherent and commercial, highly conceptual, brand and business strategy."
It's Nice That | Amphico
The Brand Identity | Amphico
Brand New | Amphico
Design Week | Amphico
LS:N Global Interview | Amphico
Brandfetch | Amphico
PAGE Online | Amphico
Abduzeedo | Amphico
It's Nice That | Amphico
The Brand Identity | Amphico
Brand New | Amphico
Design Week | Amphico
LS:N Global Interview | Amphico
Brandfetch | Amphico
PAGE Online | Amphico
Abduzeedo | Amphico
It's Nice That | Amphico
The Brand Identity | Amphico
Brand New | Amphico
Design Week | Amphico
LS:N Global Interview | Amphico
Brandfetch | Amphico
PAGE Online | Amphico
Abduzeedo | Amphico
It's Nice That | Amphico
The Brand Identity | Amphico
Brand New | Amphico
Design Week | Amphico
LS:N Global Interview | Amphico
Brandfetch | Amphico
PAGE Online | Amphico
Abduzeedo | Amphico
It's Nice That | Amphico
The Brand Identity | Amphico
Brand New | Amphico
Design Week | Amphico
LS:N Global Interview | Amphico
Brandfetch | Amphico
PAGE Online | Amphico
Abduzeedo | Amphico
It's Nice That | Amphico
The Brand Identity | Amphico
Brand New | Amphico
Design Week | Amphico
LS:N Global Interview | Amphico
Brandfetch | Amphico
PAGE Online | Amphico
Abduzeedo | Amphico
Credits
