Yum Bun
Raising the bar on street food
strategy / Brand Strategy
design / Brand Identity, Sales & Pitch Deck
digital / Website Design, Website Development
The outdoor industry has a recycling problem. The products that enable us to endure harsh weather conditions are often the same ones putting toxic chemicals into our waterways and landfills; unrecyclable and unacceptable. Working at the intersection of science, engineering and design, Amphico is paving the way for a radically simple solution.
Concept
The design system we developed was rooted in science, and reflected in nature—namely the lotus leaf. The leaf’s naturally water-repellent properties were the original inspiration behind Amphico’s material, and became the foundation for our system of fluid lines and textures too.
These lines not only mimicked the shape of the leaves, but also of water and topography—undulating mountain ranges on maps which reflect Amphico’s outdoor credentials and ambitions.
"It has been a great pleasure to work with the How&How team on our brand strategy and new brand identity. We've been impressed time and time again by the quality of their graphic deliverables, communication and professionalism; but also by the way the team refined our story into a coherent and commercial, but also highly conceptual, brand and business strategy."
Jun Kamei
CEO, Amphibio
Raising the bar on street food
Giving software testing the green light
Flipping the property system for a next-gen disruptor
Creating a trust movement for a freshly-minted Unicorn
Turning the tide on female healthcare
Visualising human emotion for a global user insights platform
Growing fuzz for a tree-planting browser app
Leading the outdoor industry towards a circular future
Harnessing magnetic attraction in the rebrand of a CX platform
Making a conservation charity less conservative
An oasis of calm in the noisy world of ETF investments
Putting the spring back in the step of a global ad agency
Raising awareness on car tyre microplastic pollution
Breathing wisdom and warmth into the leading UX insights brand
Raising awareness on ocean plastic pollution
Funding the agents of change in a sustainable investments app
Growing hope for environmental benefits of restoring sea kelp forests
Launching an evolutionary business bank
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