Leading the outdoor industry towards a circular future
The Lotus Leaf
The design system we developed was rooted in science, and reflected in nature—namely the lotus leaf. The leaf’s naturally water-repellent properties were the original inspiration behind Amphico’s material, and became the foundation for our system of fluid lines and textures too.
These lines not only mimicked the shape of the leaves, but also of water and topography—undulating mountain ranges on maps which reflect Amphico’s outdoor credentials and ambitions.
"It has been a great pleasure to work with the How&How team on our brand strategy and new brand identity. We've been impressed time and time again by the quality of their graphic deliverables, communication and professionalism; but also by the way the team refined our story into a coherent and commercial, but also highly conceptual, brand and business strategy."
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