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On the Edge

Making conservation less conservative

Color Palette

Bioluminescence

Our color palette was inspired by the phenomenon of bioluminescence as an animal's 'conservation' response. More and more creatures (including corals) are adapting to their heating climates and environments by using bioluminescence as a defence mechanism (The Economist, 2019).

By entering this alert mode to drive away predators and protect against danger, bright neons could be seen as Nature's own form of conservation.

“We're thrilled to have worked with How&How who are creative partners in the very best sense. We had a shape of where we want to take our brand and they deepened our understanding of it and brought it to life."

From technical details of web design to sweeping brand strategy, graphic design and animation they're professional and delightful to work with.”

Will McNamara

Director of Marketing & Communications, On the Edge

View More Work

Jupi
01/22
Big Cartel
02/22
Wild Thingz
03/22
The Wombles
04/22
Aruba Conservation Foundation
05/22
Hometree
06/22
Biozeroc
07/22
Yum Bun
08/22
SauceLabs
09/22
emm
10/22
Veriff
11/22
Freetree
12/22
flyp
13/22
Amphico
14/22
Hotjar
15/22
Trackinsight
16/22
AIQ
17/22
Deadly Dust
18/22
Intergiro
19/22
One Green Bean
20/22
Forgotten Forests
21/22
Kick Game
22/22