Yum Bun
Raising the bar on street food
strategy / Brand Strategy, Messaging, Positioning
design / Brand Identity, Social Media Kits & Templates
digital / Website Design, Website Build
Since when does conservation have to be so conservative? A zesty brand for Nature's new digital media agency.
Colour Palette
Our colour palette was inspired by the phenomenon of bioluminescence as an animal's 'conservation' response. More and more creatures (including corals) are adapting to their heating climates and environments by using bioluminescence as a defence mechanism (The Economist, 2019).
By entering this alert mode to drive away predators and protect against danger, bright neons could be seen as Nature's own form of conservation.
Primary Typeface
Gentoo Penguin
The internet. It’s given us endless access to information, made communication more efficient, and doing business incredibly easy. And like, have you ever tried TikTok? It’s done a world of good, but recently it’s done the world bad. An unnatural side effect of the growing connectedness to data and our second cousins on Facebook is that it’s made us more distant from the natural world. Our world.
Programs to get people back into the outdoors are great, but it’s time someone tries to fix the problem from the inside. On the Edge are using the internet to fight the internet; deploying rapid creative experiments that toss out the old rulebook of conservation and completely rethink how to reach the most critical generations for avoiding a climate catastrophe. They're turning conservation inside out.
“We're thrilled to have worked with How&How who are creative partners in the very best sense. We had a shape of where we want to take our brand and they deepened our understanding of it and brought it to life."
From technical details of web design to sweeping brand strategy, graphic design and animation they're professional and delightful to work with.”
Will McNamara
Director of Marketing & Communications, On the Edge
Raising the bar on street food
Giving software testing the green light
Flipping the property system for a next-gen disruptor
Creating a trust movement for a freshly-minted Unicorn
Turning the tide on female healthcare
Visualising human emotion for a global user insights platform
Growing fuzz for a tree-planting browser app
Leading the outdoor industry towards a circular future
Harnessing magnetic attraction in the rebrand of a CX platform
Making a conservation charity less conservative
An oasis of calm in the noisy world of ETF investments
Putting the spring back in the step of a global ad agency
Raising awareness on car tyre microplastic pollution
Breathing wisdom and warmth into the leading UX insights brand
Raising awareness on ocean plastic pollution
Funding the agents of change in a sustainable investments app
Growing hope for environmental benefits of restoring sea kelp forests
Launching an evolutionary business bank
Need to change but not sure how? Drop us an email with the details!