Work / UserZoom

Breathing wisdom and warmth into the leading UX insights brand

strategy / Customer Research, Stakeholder Interviews, Brand Strategy, Purpose & Positioning

design / Brand Identity, Illustration, Animation, Custom Icons

digital / Website Design, Digital UI Kit, Website Build, Marketing Retainer

Repositioning and relaunching the multi-national user experience software and service company, UserZoom, as the world’s most complete UX research solution.

the challenge

Brand Architecture

To reposition UserZoom's digital products, we introduced the software package UserZoom GO for their new design-led, rapid iterating audience; and maintained UserZoom as the flagship enterprise solution.

We worked alongside the UserZoom product team to bring the software dashboards and experience in line with the new brand design language. We also applied the brand to UserZoom’s Zendesk, Influitive and Skilljar instances for a more cohesive brand experience across their digital platforms.

On the launch of UserZoom's website we saw an immediate, significant and sustained improvement in user engagement. The bounce rate dropped by 42% overnight and remained at that level. With an average of 17k weekly visits, we had 112% increase in page views and

70%

increase in time spent on the site.

Custom Illustration

2 / 13

Want to start a project?

2 / 8

Custom Illustration

2 / 6

"The How&How team were really great, and good-looking too! Maybe the best humans living in the world today! Seriously, though. In terms of achievement, I would say that it’s massive what we managed to coordinate across our organisation with How&How — not just a website launch but restyling two products (and rebranding one completely); in addition to a support centre, Academy, and internal and customer-facing content. Amazing stuff.

"The team have massively helped in increasing alignment and consistency across our company. These guys have the perfect balance of being really personable and easy to deal with, as well as being awesome at their jobs! We really enjoyed working with them."

Tom Lloyd

VP, Global Marketing — UserZoom