Freetree
Unleashing fuzz. How we helped 40,000 businesses turn transactions into trees.
What’s the truth?
Fighting the 10.9M hectares of forest lost each year to deforestation, Freetree (by Ecosia) is a browser extension that turns online sales from 40,000 companies into planted trees, at no extra cost. But its own brand lacked clickability, and needed some fuzzy love.
How’d we turn it up?
Centering around our brand idea of ‘unleashing fuzz’, we brought a forest of foliage friends to life with each purchase. If shopping already gives buyers a fuzzy feeling inside, Freetree’s brand identity, web design and UI kit multiplies it tenfold.
We went all in on
Icon
A cursor shaped like a pine tree, or a pine tree shaped like a cursor? A fusion of Freetree’s two core elements, its icon was also rolled out as an actual cursor on the website.
"It's been a great pleasure to work with HOW+HOW on the rebrand and website of freetree. The team were super professional, enthusiastic and engaged—they came up with a lot of great creative ideas.
"Our feedback was always taken into account and we managed to finish everything on time. I'm looking forward to working with them all again!"
A family of smooth leaves and personified trees, which popped and wobbled under the weight of foliage that grew with each ‘click’.
Pay us in trees, please!
Although there was budget in this project, we asked Freetree and Ecosia to waive our fee and ‘pay us in trees’ instead. We're thrilled our work helped to plant 60,000 trees as a result!
It's Nice That | Freetree
Creative Review | Freetree
The Brand Identity | Freetree
Creative Boom | Freetree
Design Week | Freetree
Brand New | Freetree
Fonts In Use | Freetree
It's Nice That | Freetree
Creative Review | Freetree
The Brand Identity | Freetree
Creative Boom | Freetree
Design Week | Freetree
Brand New | Freetree
Fonts In Use | Freetree
It's Nice That | Freetree
Creative Review | Freetree
The Brand Identity | Freetree
Creative Boom | Freetree
Design Week | Freetree
Brand New | Freetree
Fonts In Use | Freetree
It's Nice That | Freetree
Creative Review | Freetree
The Brand Identity | Freetree
Creative Boom | Freetree
Design Week | Freetree
Brand New | Freetree
Fonts In Use | Freetree
It's Nice That | Freetree
Creative Review | Freetree
The Brand Identity | Freetree
Creative Boom | Freetree
Design Week | Freetree
Brand New | Freetree
Fonts In Use | Freetree
It's Nice That | Freetree
Creative Review | Freetree
The Brand Identity | Freetree
Creative Boom | Freetree
Design Week | Freetree
Brand New | Freetree
Fonts In Use | Freetree
Proof of the truth
Credits
