Work / Veriff

Creating a trust movement for a freshly-minted Unicorn

strategy / Brand Strategy, Messaging & Positioning

design / Brand Identity, Illustration & Animation

digital / Website Design, Website Build

Veriff have seen near exponential growth making them the latest Unicorn to rise from Estonia’s thriving tech scene. Their ascent has been, so far, down to one thing: excellent technology that solves the very real — and very expensive — problem of identity fraud online. But this growth was being hampered by their image, and their consumer touchpoints were lagging behind their progressive world-class product. It was time for a freshly minted brand.

Are you who you say you are?

Good & Bad Actors

A problem we had to solve in our modular, inclusive illustration system for Veriff, was the conception and implementation of different verified states. Not all anonymous states online are bad. Whistleblowers need the protection of anonymity in order to do what they do. But fraudsters and trolls commit crime under the cloak of digital anonymity. This meant our system had to represent verified, un-verified and declined states without them necessarily being portrayed as wrongdoers. So accidental, as well as purposefully obscured faces, were woven into the system.

Want to start a project?

2 / 3

"How&How was a remarkable partner in building Veriff’s new brand expression and website. The studio guided us through the full journey of the brand universe starting from defining our brand strategy to the final design of the new upgraded brand.

"We loved the team’s creativity and skillset as they built all the exciting digital assets, illustrations and animations that makes our new brand stand out so well. It was a pleasure to work with such a professional team!"

Karita Sall

Head of Global Communications & Brand, Veriff

See more work

Yum Bun

Raising the bar on street food

SauceLabs

Giving software testing the green light

flyp

Flipping the property system for a next-gen disruptor

Veriff

Creating a trust movement for a freshly-minted Unicorn

emm

Turning the tide on female healthcare

Hotjar

Visualising human emotion for a global user insights platform

FREETREE

Growing fuzz for a tree-planting browser app

Amphico

Leading the outdoor industry towards a circular future

AIQ

Harnessing magnetic attraction in the rebrand of a CX platform

ON THE EDGE

Making a conservation charity less conservative

Trackinsight

An oasis of calm in the noisy world of ETF investments

One Green Bean

Putting the spring back in the step of a global ad agency

Deadly Dust

Raising awareness on car tyre microplastic pollution

USERZOOM

Breathing wisdom and warmth into the leading UX insights brand

EAT LESS PLASTIC

Raising awareness on ocean plastic pollution

e15

Funding the agents of change in a sustainable investments app

FORGOTTEN FORESTS

Growing hope for environmental benefits of restoring sea kelp forests

INTERGIRO

Launching an evolutionary business bank

Kick Game

2 / 19

Lets talk ☺︎

Need to change but not sure how? Drop us an email with the details!

Get in touch