The Veriff team, lead by a visionary 27-year-old CEO, Kaarel Kotkas, have a mission much more interesting and more powerful than identity verification software. It just needed to be captured, defined, and communicated to bring their purpose driven mindset to the fore.

Their ultimate goal is to bring down the cost of digital ID verification so that it can be used beyond fintech applications, to the internet communities where it is also much needed. Kids gaming, dating apps and wider social media platforms could all benefit from being able to ensure people are who they say they are. Reducing the possibility for groomers, predators or trolls to freely populate these platforms.

It was this mission combined with their leading technology that inspired the brand idea of ‘Identity 3.0’; a new layer of identity that — like the holograms on an ID card — provides an almost invisible certification online. Using this as our base, the design system we developed included warped and weaving textures taken from guilloché security patterns; and a dramatic colour palette inspired by iridescent holograms and colour shift film which are hidden on ID cards to combat fraud. The palette was purposefully full of strong contrast (dark and light, green and red), in order to convey the battle between malicious anonymity and genuine validation online.

The icon we designed was both a verified 'tick' as well as a V; while confident typography helped carry messages of strength and support. 

Alongside the brand strategy and identity for Veriff, we also designed the entire 40 module website — and built it ourselves too. As their their most important sales channel, the website had particularly complex components for product section guides and document coverage maps. 

It needed to be both highly functional while conveying some key concepts developed in the branding work: trust, transparency and verification. These are all built into the digital design system using the colour shift patterns, holographic revealing devices and an illustration system using paper-puncture patterns inspired by passport markings. These devices, among many others, are used as functional elements, bounding areas and storytelling assets in order to bring brand into every experience of the site.

As featured in:
Design Week
The Brand Identity
Brand New: Under Consideration

A new trust movement for a freshly minted Unicorn—we design the new brand and website for identity verification platform, Veriff.

Brand Identity, Website Design & Website Development for Veriff

Veriff have seen near exponential growth making them the latest Unicorn to rise from Estonia’s thriving tech scene. Their ascent has been, so far, down to one thing: excellent technology that solves the very real — and very expensive — problem of identity fraud online. But this growth was being hampered by their image, and their consumer touchpoints were lagging behind their progressive world-class product. It was time for a freshly minted brand.

Creating a trust movement for a freshly-minted Unicorn

Veriff

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We're a creative, branding and digital design agency based in London & Lisbon & LA. We create brands and websites for forward-thinking companies.

How&How | Digital Branding Design Agency in London, Lisbon & LA

We use Google Analytics to track and record your movements on the Website, where you came from and what pages you access. This data is not connected to any personal information.

We use Hubspot for Website analytics and marketing automation. This data is anonymous unless you fill in a form and your contact details are added to our database with your consent.

We use Leadfeeder to see what company IP addresses our traffic is coming from. This data is not connected to any personal information.

We use Hotjar to record session information to see how people use our website. This data is not connected to any personal information.

Our Website uses Cookies to ensure you get the best experience on our Website.

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A problem we had to solve in our modular, inclusive illustration system for Veriff, was the conception and implementation of different verified states. Not all anonymous states online are bad. Whistleblowers need the protection of anonymity in order to do what they do. But fraudsters and trolls commit crime under the cloak of digital anonymity. This meant our system had to represent verified, un-verified and declined states without them necessarily being portrayed as wrongdoers. So accidental, as well as purposefully obscured faces, were woven into the system. 

Good & Bad Actors

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"How&How was a remarkable partner in building Veriff’s new brand expression and website. The studio guided us through the full journey of the brand universe starting from defining our brand strategy to the final design of the new upgraded brand. 

"We loved the team’s creativity and skillset as they built all the exciting digital assets, illustrations and animations that makes our new brand stand out so well. It was a pleasure to work with such a professional team!"

Yum Bun

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Making a conservation charity less conservative

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Raising awareness on ocean plastic pollution

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Funding the agents of change in a sustainable investments app

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Work / Veriff