Yum Bun
Raising the bar on street food
strategy / Brand Strategy, Messaging & Positioning
design / Brand Identity, Illustration & Animation
digital / Website Design, Website Build
Veriff have seen near exponential growth making them the latest Unicorn to rise from Estonia’s thriving tech scene. Their ascent has been, so far, down to one thing: excellent technology that solves the very real — and very expensive — problem of identity fraud online. But this growth was being hampered by their image, and their consumer touchpoints were lagging behind their progressive world-class product. It was time for a freshly minted brand.
Are you who you say you are?
A problem we had to solve in our modular, inclusive illustration system for Veriff, was the conception and implementation of different verified states. Not all anonymous states online are bad. Whistleblowers need the protection of anonymity in order to do what they do. But fraudsters and trolls commit crime under the cloak of digital anonymity. This meant our system had to represent verified, un-verified and declined states without them necessarily being portrayed as wrongdoers. So accidental, as well as purposefully obscured faces, were woven into the system.
"How&How was a remarkable partner in building Veriff’s new brand expression and website. The studio guided us through the full journey of the brand universe starting from defining our brand strategy to the final design of the new upgraded brand.
"We loved the team’s creativity and skillset as they built all the exciting digital assets, illustrations and animations that makes our new brand stand out so well. It was a pleasure to work with such a professional team!"
Karita Sall
Head of Global Communications & Brand, Veriff
Raising the bar on street food
Giving software testing the green light
Flipping the property system for a next-gen disruptor
Creating a trust movement for a freshly-minted Unicorn
Turning the tide on female healthcare
Visualising human emotion for a global user insights platform
Growing fuzz for a tree-planting browser app
Leading the outdoor industry towards a circular future
Harnessing magnetic attraction in the rebrand of a CX platform
Making a conservation charity less conservative
An oasis of calm in the noisy world of ETF investments
Putting the spring back in the step of a global ad agency
Raising awareness on car tyre microplastic pollution
Breathing wisdom and warmth into the leading UX insights brand
Raising awareness on ocean plastic pollution
Funding the agents of change in a sustainable investments app
Growing hope for environmental benefits of restoring sea kelp forests
Launching an evolutionary business bank
Need to change but not sure how? Drop us an email with the details!