Selling property should be rewarding. But it’s hard. The average U.K. homeowner waits 19 weeks to lose £75,000 per sale. Enter flyp. New generation disruptors rebuilding the property market from the ground-up. They use data-driven insights to value-improve and sell properties faster. 

Currently, the property game is all about winners and losers. But flyp believe it doesn’t have to be. Their re-engineered process uses tech to get the best for the people involved at every stage of house-buying; creating a revolutionary new property ecosystem where everyone wins.

We were approached by flyp to create a new strategic position, brand identity, website design and website build which was as dynamic, agile and colorful as they are. The time had come to flip everything on its head. So we did. 

Our brand idea, Flip the System, was a call to upend the status quo. flyp’s logo is literally an upside-down house. A tongue-in-cheek tone-of-voice; and a playful design system of rotating 3D walls, expressive licks of typography and a color palette inspired by building materials blew an f-shaped hole through any other conventional property brands.

Structured around customer user flows researched in our web discovery stages; we created an engaging and immersive web build which comprised of over 40 bespoke components and almost two dozen pages. These brought the brand to life through animated 3D flips, morphing carousels and sliding before / afters. We used Lottie, Frame-by-Frame and CSS animation techniques to create micro UI interactions and macro full-screen transitions to convey the disruptive joy in turning everything on its head in order to make it right again. 

Democratizing real estate has never felt so funky. 

Love your estate agent? Yes, really. A new strategic position, brand identity and website for flyp—a company revolutionizing the way we sell property. Making it better for buyers, sellers and agents alike.

Brand Identity, Website Design & Build for flyp

Flipping the property system

flyp

We're a creative, branding and digital design agency based in London & Lisbon & LA. We create brands and websites for forward-thinking companies.

How&How | Digital Branding Design Agency in London, Lisbon & LA

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"To say How&How transformed our brand is an understatement. From start to finish they elevated our thinking, challenged us and our ideas, and impressed us at every stage of the process.They have a killer combo of being extremely smart and extremely creative all at the same time."

"Getting an outsider to build your entire brand and website felt daunting, but I couldn’t think of a better partner to have done this with. We felt completely safe in their professional and creative hands and couldn’t be more proud of what they built for us: a brand we can leverage across all parts of the business, a brand that has empowered the entire company and a brand that we can’t wait to shout about and share with the world!"

With huge thanks to Jody, Gregg, Lee, Oli and Raymond—the colourful flyp c-suite who made us laugh over and over again in our meetings. Was a joyous project to work on!

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Flipping the property system

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