Trackinsight
Oasis of analysis. How Trackinsight’s EFT resource silenced the noise of the investment market.
What’s the truth?
As a leading data-driven ETF investment resource, Trackinsight were already partnering with the likes of the Financial Times. But in a crowded investment market, its purely functional branding was only adding to the noise.
How’d we turn it up?
Our brand idea centred on the experience of what Trackinsight promised its audience: an oasis of analysis. A place where people can cut through the noise of the 6,000+ ETFs listed worldwide to find the one that’s right for them.
We went all in on



"We really enjoyed working with HOW+HOW on our messaging, positioning and rebrand. Their team are smart, switched-on and went above and beyond to make sure we were happy and satisfied with every part of the process. We’re immensely proud of our beautiful new brand that we feel now really represents who we are, and the ambitions we have for ourselves. Merci!"
Its Nice That | Trackinsight

The Brand Identity | Trackinsight

Étapes | Trackinsight

Design Week | Trackinsight

Print Mag | Trackinsight

Brand New | Trackinsight

Design by Women | Trackinsight

Its Nice That | Trackinsight

The Brand Identity | Trackinsight

Étapes | Trackinsight

Design Week | Trackinsight

Print Mag | Trackinsight

Brand New | Trackinsight

Design by Women | Trackinsight

Its Nice That | Trackinsight

The Brand Identity | Trackinsight

Étapes | Trackinsight

Design Week | Trackinsight

Print Mag | Trackinsight

Brand New | Trackinsight

Design by Women | Trackinsight

Its Nice That | Trackinsight

The Brand Identity | Trackinsight

Étapes | Trackinsight

Design Week | Trackinsight

Print Mag | Trackinsight

Brand New | Trackinsight

Design by Women | Trackinsight

Its Nice That | Trackinsight

The Brand Identity | Trackinsight

Étapes | Trackinsight

Design Week | Trackinsight

Print Mag | Trackinsight

Brand New | Trackinsight

Design by Women | Trackinsight

Its Nice That | Trackinsight

The Brand Identity | Trackinsight

Étapes | Trackinsight

Design Week | Trackinsight

Print Mag | Trackinsight

Brand New | Trackinsight

Design by Women | Trackinsight

Credits

