Trackinsight

Oasis of analysis. How Trackinsight’s EFT resource silenced the noise of the investment market.

Trackinsight hero visual from the HOW+HOW rebrand

What’s the truth?

As a leading data-driven ETF investment resource, Trackinsight were already partnering with the likes of the Financial Times. But in a crowded investment market, its purely functional branding was only adding to the noise.

How’d we turn it up?

Our brand idea centred on the experience of what Trackinsight promised its audience: an oasis of analysis. A place where people can cut through the noise of the 6,000+ ETFs listed worldwide to find the one that’s right for them.

We went all in on

Launched ETF Central with NYSE
ETF coverage grew 6,000 to 15,000+
Acquired by Kepler Cheuvreux after rebrand
Trackinsight logotype reveal, with lens-shaped dots on the i'sTrackinsight brand identity visual
Trackinsight brand messaging
Trackinsight typography system
Trackinsight brand visual, alternate versionTrackinsight brand visual, light version
Trackinsight billboard among palm trees
Trackinsight grainy gradient brand graphic
Trackinsight brand visual
3D glass lens from the Trackinsight identity
Trackinsight brand visual
3D glass lens from the Trackinsight identity
Trackinsight brand application
Trackinsight poster
Trackinsight social media post

"We really enjoyed working with HOW+HOW on our messaging, positioning and rebrand. Their team are smart, switched-on and went above and beyond to make sure we were happy and satisfied with every part of the process. We’re immensely proud of our beautiful new brand that we feel now really represents who we are, and the ambitions we have for ourselves. Merci!"

Jean-René Giraud, CEO, Trackinsight

Credits

Strategist + Copywriter
Jack Wimmer
Motion & 3D Designer
Joana Fatela
Designer
Mosho Carrasco
Design Director
Santiago Cueto
Creative Director
Cat How
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