BERA

Intergiro

Kick Game

Yum Bun

Biozeroc

Freetree

On the Edge

Amphico

Veriff

Hotjar

Deadly Dust

Trackinsight

Eat Less Plastic

Forgotten Forests

flyp

SauceLabs

One Green Bean

UserZoom

Pachama

Yango Maps

Hometree

Aruba Conservation Foundation

The Wombles

snooz

Wild Thingz

Chester Zoo

Liv Andersson

"How&How were very enthusiastic in their work. They took the time to understand our process, get to know the team, and create a brand that really represents our mission and our company values. We felt like they understood the essence of our brand, and delivered an identity that is true to Biozeroc."

Brand Strategy
Brand Narrative
Verbal Identity & TOV
Visual Identity
Animation & 3D

Thanks so much Liv, Davor and the whole Biozeroc team!

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Featured:
The Brand Identity
It’s Nice That
LS:N Global
Creative Review
The Drum
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Strategist: Jack Wimmer
Production Manager: Joana Jardim
Animator: Joana Fatela
3D: Chris Beck
Client Services: Fanny Kaminski
Design Director: Luke Scott
Assoc. Creative Director: Chris Beck
Creative Director: Cat How

We’re all familiar with the usual suspects of climate change: fossil fuels, agriculture, single-use plastics. But it turns out another culprit has been hiding in plain sight: concrete. As the second most consumed material on Earth, second only to water, traditional concrete is responsible for 8% of global emissions. Developing a zero-carbon alternative is Biozeroc, a UK startup attempting to bring building materials to the forefront of the climate conversation.

Around the world, the building materials being used aren't radically different from those used decades ago. Concrete in particular has largely gone unchallenged as the most sensible way to build just about anything. 

But the cement used to bind sand and gravel to create concrete is a major emitter of CO2. Fortunately, the team of scientists and engineers at Biozeroc have set out to put this reality behind us, with concrete as their first priority and related materials to follow in the future.

After getting to know their team and category, we knew the answer wasn’t just to bring a camera crew into their laboratory and show how smart it all is. In fact, we feared that associating the brand with research and lab coats may actually make their materials appear experimental and unscalable. 

We also wanted to be careful not to come across as overly friendly and soft, or else risk being lumped in with all the other “green” companies trying to compete with legacy solutions in the construction industry. 

Biozeroc needed a brand that represents more than just concrete; one that speaks to the sheer ambition of reinventing the world's most overused and abused building materials. This line of thinking brought us to our brand idea: House of Hard Things.

Biozeroc’s new brand is positioned as the construction industry's new source of solid; the go-to brand and team for all things bricks, panels, blocks and more that strive to do what previously thought impossible. 

Helping a carbon-neutral concrete startup spread the hard truth—we design the new brand for bio-concrete innovators, Biozeroc.

Brand Strategy, Verbal & Visual Identity for Biozeroc

Helping a carbon-neutral concrete startup spread the hard truth

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A branding agency liberating ideas the world deserves. Working from London and LA we use imagination to turn businesses into brands. Brands which enrich lives, nature and founders. We design the not yet.

How&How Branding Agency in London & LA

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Biozeroc

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