Biozeroc
House of Hard Things. How Biozeroc’s low-carbon alternative is the most concrete choice since concrete.
What’s the truth?
Traditional concrete is responsible for 8% of global emissions, second only to water. Biozeroc are the pioneers developing a zero-carbon alternative, but they needed a breakthrough idea to get the investment and awareness they needed.
How’d we turn it up?
Some hard truths should stay hard. Rather than linking the brand with environmentalism or concrete specifically, we came up with a bigger idea built from Biozeroc’s sheer ambition, along with a design system that recements its material innovation.
We went all in on
Hard truths told in plain English. The kind of unshakable copy that not only starts the conversation, but spreads the word as far as possible.
A look and feel that reimagines the word solid. From typography to color, there’s a kind of strength that never feels weighed down, suggesting the open possibility of this new material.
"HOW+HOW were very enthusiastic in their work. They took the time to understand our process, get to know the team, and create a brand that really represents our mission and our company values. We felt like they understood the essence of our brand, and delivered an identity that is true to Biozeroc."
The second most consumed material on Earth, like you’ve never seen before. Use of 3D rendering and motion puts the future of concrete in physical form.
A mark that means business. Sturdy yet expressive, it’s a proverbial line in the sand (and gravel) that makes concrete responsible for 8% of global emissions.
Biozeroc | The Drum
Biozeroc | Creative Review
Biozeroc | It's Nice That
Biozeroc | The Brand Identity
Biozeroc | LS:N Global
Biozeroc | Creative Boom
Biozeroc | Brand New
Biozeroc | The Future Laboratory
Sustainable Branding | Creative Review
Biozeroc | Abduzeedo
Biozeroc | The Drum
Biozeroc | Creative Review
Biozeroc | It's Nice That
Biozeroc | The Brand Identity
Biozeroc | LS:N Global
Biozeroc | Creative Boom
Biozeroc | Brand New
Biozeroc | The Future Laboratory
Sustainable Branding | Creative Review
Biozeroc | Abduzeedo
Biozeroc | The Drum
Biozeroc | Creative Review
Biozeroc | It's Nice That
Biozeroc | The Brand Identity
Biozeroc | LS:N Global
Biozeroc | Creative Boom
Biozeroc | Brand New
Biozeroc | The Future Laboratory
Sustainable Branding | Creative Review
Biozeroc | Abduzeedo
Biozeroc | The Drum
Biozeroc | Creative Review
Biozeroc | It's Nice That
Biozeroc | The Brand Identity
Biozeroc | LS:N Global
Biozeroc | Creative Boom
Biozeroc | Brand New
Biozeroc | The Future Laboratory
Sustainable Branding | Creative Review
Biozeroc | Abduzeedo
Biozeroc | The Drum
Biozeroc | Creative Review
Biozeroc | It's Nice That
Biozeroc | The Brand Identity
Biozeroc | LS:N Global
Biozeroc | Creative Boom
Biozeroc | Brand New
Biozeroc | The Future Laboratory
Sustainable Branding | Creative Review
Biozeroc | Abduzeedo
Biozeroc | The Drum
Biozeroc | Creative Review
Biozeroc | It's Nice That
Biozeroc | The Brand Identity
Biozeroc | LS:N Global
Biozeroc | Creative Boom
Biozeroc | Brand New
Biozeroc | The Future Laboratory
Sustainable Branding | Creative Review
Biozeroc | Abduzeedo
Credits
