BERA

Intergiro

Kick Game

Yum Bun

Biozeroc

Freetree

On the Edge

Amphico

Veriff

Hotjar

Deadly Dust

Trackinsight

Eat Less Plastic

Forgotten Forests

flyp

SauceLabs

One Green Bean

UserZoom

Pachama

Yango Maps

Hometree

Aruba Conservation Foundation

The Wombles

Wild Thingz

Chester Zoo

Natasha Berthiaume

"It was such a pleasure working with How&How on our rebrand and we’re super proud of where we landed. They have a strong track record in creating highly aspirational identities and slick UI design systems for a whole host of brands across many different industries. In addition to their excellent design work, we were impressed with their ability to simplify complex ideas into a clear and motivating story. Their methodical process made the whole process super smooth—plus, they’re lovely people to work with—which is so important when collaborating on these kinds of projects!

"All in all, it’s been a delightful journey with the How&How gang—and we’re excited to continue building on the Hometree story based on the excellent foundations they have set with our new identity."

Brand Strategy
Brand Narrative
Brand Architecture
Verbal Identity & TOV
Visual Identity
UX Strategy
Website Design
Animation

Thanks so much Simon, Tash and the whole Hometree team!

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Featured:
Creative Boom
Creative Review
Design Week
The Future Lab Magazine
Creativepool
Brand New: Under Consideration
Pages Magazine
BP&O Review
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Honorable Mention + Mobile Excellence Award @ Awwwards

Strategist: Jack Wimmer
Copywriter: Harriet Stallibrass
Production Manager: Joana Jardim
3D: Victor Silva
Designers: Joana Fatela, Carl Doneza
Snr Designer: Lucy McGinley
Snr Digital Designer: Hannah Leggett
Client Services: Clare Beagley
Assoc. Creative Director: Chris Beck
Creative Director: Cat How

14% of the UK’s greenhouse gas emissions come from heating. It’s the biggest contributor to a person’s carbon footprint over a lifetime. Yet many homeowners are often left bewildered by what they should do to cut emissions, whilst also keeping their home running smoothly and affordably. It’s time for home services to move on. At the forefront of that change is Hometree—a homeowner’s end-to-end companion throughout this period of transition to adopting lower carbon energy solutions, when the time is right for them.

The home services industry is a complex ecosystem to navigate. Headlines urge homeowners to replace gas boilers with heat pumps, to switch their roofs to solar, or to embrace hydrogen. But these changes are huge, pricey, and daunting when paired with the current soaring energy costs. It leaves people with a number of unanswered questions, from what hardware to choose, to who will install it and how can they possibly afford it?

Hometree came to us with a range of new services that help support the full energy lifecycle in the home and make the switch to renewables less daunting. They also needed new branding to reflect their future-focused business mission: to make the transition to net zero homes seamless and affordable.

Our brand idea was ‘Transition Companion’. The new visual and verbal identity came from the idea of partnership, centering Hometree as the calm and reassuring choice that empowers homeowners on their journey to transitioning to lower carbon living.

We created a logo-come-interactive assistant, aka Maple, from the form of a tree that feels both grounded and alive in growth. Maple connects you to your home services needs and helps you move forward towards a green energy transition. Candid imagery that pairs energy efficient hardware with cosy home scenes and personable service providers, plus a color palette of yellows and greens completes the visual identity that feels warm, relatable and environmental. The verbal identity channels refreshing honesty, ambitious authority and effortless warmth, forming distinctive messaging that creates trust through truth.

Accelerating the transition to net zero homes for Hometree, with a new rebrand and website design.

Brand Identity & Website Design for Hometree

Accelerating the transition to net zero homes

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A branding agency liberating ideas the world deserves. Working from London and LA we use imagination to turn businesses into brands. Brands which enrich lives, nature and founders. We design the not yet.

How&How Branding Agency in London & LA

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Hometree

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