Kick Game has a big ambition: to be the number one destination for rare and sold out sneakers globally.

We conducted extensive consumer research and identified a new laser-focused group: young 20-30 year old aspiring sneakerheads who will soon make up 60% of the global luxury market. 

Brand savvy, career-obsessed and highly driven individuals, these "style instigators" embrace new ideas and subscribe to a ‘higher grade’ of fashion. We looked at ways we could elevate the brand and inspire our new consumers. 

Commercially, the brand curates and resells sneakers with world-class customer service. Visually, we looked at doing the same: turning towards art and bold art frames as a way to reshape and elevate sneakers. We looked at shoe details, finishings and authentication marks as a way of blending the concept of an exclusive sneaker (which is bought and sold much like a commodity) with luxury art. 

Featured in:
Creative Boom
Shaping Design
Branding Temple

Elevating sneakers to a higher grade of fashion and art.

Kick Game Brand Identity & Social Media Strategy

Creating a new strategic position and brand identity  for Kick Game — a high-end sneaker brand with their eyes on the new luxury consumer. 

Elevating sneakers to a higher grade of fashion and art

Kick Game

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We're a creative, branding and digital design agency based in London & Lisbon & LA. We create brands and websites for forward-thinking companies.

How&How | Digital Branding Design Agency in London, Lisbon & LA

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In French, avant-garde means the “vanguard” or the “advance guard” — people and ideas that are ahead of their time. Avant-garde can also be used to describe something that’s cutting-edge. 

So we developed the idea of "the art of kicks" as a way of putting sneakers on a pedestal — glorifying their colours, textures and detailing. We captured the sweeping arc motion (from left to right) when someone tries on a shoe, and built it into our motion graphics.

The Art of Kicks

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Appealing to a highly discerning audience with fetishised sneaker details

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Devil in the Detail

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Working with How&How was an amazing experience where I personally learnt a lot from the whole process. The team just get it. From the outset they take time to fully understand your business, your culture and how this translates across your entire brand. 

These guys have the perfect balance of being really personable and easy to deal with, as well as being awesome at their jobs! We really enjoyed working with them.

With thanks to Robert, David and Bobby and all the other Kick Game crew in London!

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Making a conservation charity less conservative

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Raising awareness on ocean plastic pollution

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Work / Kick Game