emm
Catch your wave. How we helped Emm raise millions in its mission to revolutionise femtech.
What’s the truth?
A world-first smart cup, emm is a healthcare and femtech revolutionizer. Through wearable tech and accurate, personalized data, it gives women valuable awareness of their menstrual health. Hitting the market with a bang was the only option.
How’d we turn it up?
We partnered with emm to shift the health management dynamic, putting it back in the hands of the individual who understands their body inside out. This core idea, ‘Catch your wave’, inspired an identity that celebrates the inherent, cyclical movements of periods.
We went all in on
A thick, bold, visceral icon supported by a powerful wordmark, reflecting the patterns and waveforms of data in female cycles and health.
A scalable system of icons, supergraphics, 3D assets and custom data visualizations works to create an immersive website and app experience.
Emmpowerment
Around 26% of the global population menstruate. A highly universal yet an incredibly personal and individual experience. It’s a monthly occurrence permeated with variables. From the length of a cycle, the quantity and quality of blood, to a huge array of symptoms. Further complicated by an overbearing education gap—turning a natural process into a stigmatised experience.
It’s a missed opportunity for changing the quality of someone’s life. Period health is a window to overall health. By arming women with the facts to make more informed health decisions, emm are revolutionising it.
In a category defined by unheard voices, our tone is intended to open up conversation and make complex health data easy to grasp.
"We’re so grateful that HOW+HOW agreed to work with Emm on building our brand. We've been blown away by the result: it has a life of its own beyond what we ever imagined for it. This brand is our platform to build a relationship with consumers that will have a fundamental impact on their quality of life. Through our collaboration with the team we have a brand that has a clear, powerful voice that will connect with people across the diversity of the female experience.
"We all felt the care and responsibility that HOW+HOW exercised in building an expression of our company vision with us. They are partners that any company would dream of."
The Dieline | emm
Dezeen | emm
Design Week | emm
Creative Boom | emm
The Brand Identity | Health & Wellness
The Future Laboratory | emm
The Dieline | emm
Dezeen | emm
Design Week | emm
Creative Boom | emm
The Brand Identity | Health & Wellness
The Future Laboratory | emm
The Dieline | emm
Dezeen | emm
Design Week | emm
Creative Boom | emm
The Brand Identity | Health & Wellness
The Future Laboratory | emm
The Dieline | emm
Dezeen | emm
Design Week | emm
Creative Boom | emm
The Brand Identity | Health & Wellness
The Future Laboratory | emm
Proof of the truth
Credits
