Yum Bun
Bounce ‘n’ rise. How Yum Bun’s fluffy baos floated high above a busy market.
What’s the truth?
Yum Bun is the original street food seller of bao in London. But its brand was getting lost in a crowded market of copycats. With the number of street food stalls growing by 20% year on year, they needed a look and feel that would raise the bar.
How’d we turn it up?
Speaking to its bouncy baos, playful energy and standard-raising culture, we created the brand idea ‘bounce ‘n’ rise’, pairing it with an identity that’s full of Japanese craft and belly-rubbing warmth.
We went all in on
A statement of optimism inspired by Japanese Hanko stamps, with an added sunrise aperture for good measure.
Nights spent enjoying Yum Bun’s clouds of flavour fusion are immortalised in a fluffy friend of its very own.
"We're delighted with our new branding and website, and the fresh energy that the strategy work and messaging has breathed into our business. From the very early meetings, HOW+HOW understood which parts of our identity we wanted to reach into and express. The creative team’s skill and lightness of touch made the branding design process feel fully collaborative and so exciting!
"They're also a complete pleasure to work with, both responsive and reassuring that no detail is too small to consider. Love these guys."
Yum Bun | The Brand Identity
Yum Bun | BP&O
Yum Bun | Creative Boom
Yum Bun | Brand Archive
Yum Bun | The Brand Identity
Yum Bun | Brandfetch
Yum Bun | The Brand Identity
Yum Bun | Abduzeedo
Yum Bun | The Brand Identity
Yum Bun | BP&O
Yum Bun | Creative Boom
Yum Bun | Brand Archive
Yum Bun | The Brand Identity
Yum Bun | Brandfetch
Yum Bun | The Brand Identity
Yum Bun | Abduzeedo
Yum Bun | The Brand Identity
Yum Bun | BP&O
Yum Bun | Creative Boom
Yum Bun | Brand Archive
Yum Bun | The Brand Identity
Yum Bun | Brandfetch
Yum Bun | The Brand Identity
Yum Bun | Abduzeedo
Yum Bun | The Brand Identity
Yum Bun | BP&O
Yum Bun | Creative Boom
Yum Bun | Brand Archive
Yum Bun | The Brand Identity
Yum Bun | Brandfetch
Yum Bun | The Brand Identity
Yum Bun | Abduzeedo
Yum Bun | The Brand Identity
Yum Bun | BP&O
Yum Bun | Creative Boom
Yum Bun | Brand Archive
Yum Bun | The Brand Identity
Yum Bun | Brandfetch
Yum Bun | The Brand Identity
Yum Bun | Abduzeedo
Yum Bun | The Brand Identity
Yum Bun | BP&O
Yum Bun | Creative Boom
Yum Bun | Brand Archive
Yum Bun | The Brand Identity
Yum Bun | Brandfetch
Yum Bun | The Brand Identity
Yum Bun | Abduzeedo
Proof of the truth
Credits
