Yum Bun
Raising the bar on street food
strategy / Brand Strategy, Narrative & Verbal Identity
design / Visual Identity, Illustration & Animation
digital / Website Design, Website Build
The first ever streetside bao in London? It was from Yum Bun.
We partnered with this category first to bring some feel good flavour to the world. Reworking their strategy and brand identity, and serving it with a steaming hot website to get people demanding more from street food.
"We're delighted with our new branding and website; and the fresh energy that the strategy work and messaging has breathed into our business.
"From the very early meetings, How&How understood which parts of our identity we wanted to reach into and express. The creative team’s skill and lightness of touch made the branding design process feel fully collaborative and so exciting!
"They're also a complete pleasure to work with, both responsive and reassuring that no detail is too small to consider. Love these guys."
Lisa Meyer-Jones
CEO & Founder, YumBun
Raising the bar on street food
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Flipping the property system for a next-gen disruptor
Creating a trust movement for a freshly-minted Unicorn
Turning the tide on female healthcare
Visualising human emotion for a global user insights platform
Growing fuzz for a tree-planting browser app
Leading the outdoor industry towards a circular future
Harnessing magnetic attraction in the rebrand of a CX platform
Making a conservation charity less conservative
An oasis of calm in the noisy world of ETF investments
Putting the spring back in the step of a global ad agency
Raising awareness on car tyre microplastic pollution
Breathing wisdom and warmth into the leading UX insights brand
Raising awareness on ocean plastic pollution
Funding the agents of change in a sustainable investments app
Growing hope for environmental benefits of restoring sea kelp forests
Launching an evolutionary business bank
Need to change but not sure how? Drop us an email with the details!