In London, food trucks are now as synonymous with the city as red buses. Every market, open space and pop up flaunts a hoard of stands promising world cuisine. Hungry people wait in line expecting unhealthy, fast food from this crowded market of copycats.

YumBun takes street food back to its OG meaning. They are meal experimentalists, throwing out the recipe book and forever setting the standard for more. So, we built a brand strategy that says more quality, more integrity, more fun. Then formed a new visual identity and tone-of-voice with the same progressive optimism.

The brand idea was ‘Bounce and Rise’, speaking to the bouncy buns, playful energy and standard-raising culture. The new logo mimics YumBun’s fusion of Japanese craft and belly-rubbing warmth. The signature brand bao goes full blown fluffy friend. We also created typography formats to reflect different sights and sounds of the kitchen, such as ‘Steamy’; ‘Sizzling’; and ‘Goodness’.

We shaped messaging that says at YumBun, you don’t have to choose between quick and comforting or innovative and exquisite. As, their buns do both. Also emphasising their conscious mindset to serve maximum taste with minimum impact.

Raising the bar on street food. A new verbal and visual identity, illustrations and website for steamed bun originals, Yum Bun.

Brand Identity, Website Design & Website Development for Yum Bun

The first ever streetside bao in London? It was from Yum Bun. 

We partnered with this category first to bring some feel good flavour to the world. Reworking their strategy and brand identity, and serving it with a steaming hot website to get people demanding more from street food.

Raising the bar on street food

Yum Bun

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We're a creative, branding and digital design agency based in London & Lisbon & LA. We create brands and websites for forward-thinking companies.

How&How | Digital Branding Design Agency in London, Lisbon & LA

We use Google Analytics to track and record your movements on the Website, where you came from and what pages you access. This data is not connected to any personal information.

We use Hubspot for Website analytics and marketing automation. This data is anonymous unless you fill in a form and your contact details are added to our database with your consent.

We use Leadfeeder to see what company IP addresses our traffic is coming from. This data is not connected to any personal information.

We use Hotjar to record session information to see how people use our website. This data is not connected to any personal information.

Our Website uses Cookies to ensure you get the best experience on our Website.

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"We're delighted with our new branding and website; and the fresh energy that the strategy work and messaging has breathed into our business.  

"From the very early meetings, How&How understood which parts of our identity we wanted to reach into and express. The creative team’s skill and lightness of touch made the branding design process feel fully collaborative and so exciting! 

"They're also a complete pleasure to work with, both responsive and reassuring that no detail is too small to consider. Love these guys."

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