Work / Yum Bun

Raising the bar on street food

strategy / Brand Strategy, Narrative & Verbal Identity

design / Visual Identity, Illustration & Animation

digital / Website Design, Website Build

The first ever streetside bao in London? It was from Yum Bun.

We partnered with this category first to bring some feel good flavour to the world. Reworking their strategy and brand identity, and serving it with a steaming hot website to get people demanding more from street food.

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"We're delighted with our new branding and website; and the fresh energy that the strategy work and messaging has breathed into our business. 

"From the very early meetings, How&How understood which parts of our identity we wanted to reach into and express. The creative team’s skill and lightness of touch made the branding design process feel fully collaborative and so exciting!

"They're also a complete pleasure to work with, both responsive and reassuring that no detail is too small to consider. Love these guys."

Lisa Meyer-Jones

CEO & Founder, YumBun

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