Eat Less Plastic

Work / Eat Less Plastic

Raising awareness on ocean plastic on behalf of The Planet

strategy / Copywriting

design / Graphic Design

digital / Animation

A campaign to raise awareness on ocean plastic—a series of ongoing studio projects on behalf of the Planet.

in the press

BeHalf Projects

Our ongoing studio projects (called BeHalf on behalf of the planet) are a series of mini campaigns we develop in-house with Mother Earth as our client. Riffing on a 50 / 50 theme we have running through the agency, we believe we all have an equal responsibility in tackling the climate emergency.

Our Eat Less Plastic, spun up in a few days by a small design team was an unexpected success with the design press, who loved the bold pops of colour and simple, cut-through message.

Eat Less Plastic typography

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