/ TONG

Repositioning an agency helping foreign brands gain market entry into China

Strategy

  • Research & Analysis
  • Brand Strategy
  • Messaging & Positioning
  • Content Strategy
  • Brand Architecture

Design

  • Brand Identity
  • Design System
  • Print & Exhibition Design

Digital

  • Website Design
  • Website Development

A new identity which better reflected, and celebrated, the cross-cultural nature of TONG — a London-based digital agency helping foreign brands use social strategy to gain market access into China. TONG also needed a sub-brand for their new SaaS product, WeCommerce.

Average session durations on the TONG website were up by
64%
— since our rebrand and SEO consultancy

TONG work with some of China's largest influencers, who have amassed millions of followers between them. They needed a way of representing these stars — all with their own individual style — in a format which still held true to the TONG brand.

We used pattern, cut-out photography and yellow 'guide lines' to create a versatile social media template that had flex, yet which still was on-brand and robust.

As part of our work for TONG, we produced a series of toolkits to give them all the elements they needed to continue the brand in-house once the project was completed. These included a one-page Brand Asset Kit, a UI (User Interface) Kit for digital design and a Print Kit for any print collateral.

"Cat and her team guided us every step of the way, giving us the confidence to invest in a strategic rebrand at a crucial point in our agency’s growth.

"Everything from the initial proposal, to research, design, build and communication was delivered with the perfect blend of professionalism and friendliness that makes agency relationships work."

Adam Knight

Co-Founder, TONG