BERA

Intergiro

Kick Game

Yum Bun

Biozeroc

Freetree

On the Edge

Amphico

Veriff

Hotjar

Deadly Dust

Trackinsight

Eat Less Plastic

Forgotten Forests

flyp

SauceLabs

One Green Bean

UserZoom

Pachama

Yango Maps

Hometree

Aruba Conservation Foundation

The Wombles

Chester Zoo

Wild Thingz

Kaorium

Our ongoing studio projects (called BeHalf on behalf of the planet) are a series of mini campaigns we develop in-house with Mother Earth as our client.

Eat Less Plastic, spun up in a few days by a small design team was an unexpected success with the design press, who loved the bold pops of color and simple, cut-through message. 

Campaign Strategy
Visual Identity
Verbal Identity
Illustration

Featured:
It's Nice That
Design Week
Creative Boom
Digital Arts Magazine
Mindsparkle Magazine
The Brand Identity
The Dieline
The Drum
Shaping Design
Design by Women
----------------

Strategist & Copywriter: Cat How
Designers: Marisa Gama, Adrien Chevalier
Creative Director: Cat How

A campaign to raise awareness on ocean plastic—a series of ongoing studio projects on behalf of the Planet.

Living in Lisbon means we’re in daily contact with the moods, majesty... and misery of our Ocean. The plastics washing up on our beaches are a very real and obvious threat. But there’s a hidden danger that is going unnoticed—the degraded plastic particles we’re all ingesting through water, which have infiltrated the system. And we’re ingesting these at an alarming scale: a credit card-sized amount of them, per person... each week (The Guardian).

Use Less Plastic, Eat Less Plastic was a quick 3-day sprint—developed to coincide with #plasticfreejuly 2020—where the aim was to keep it simple, yet convey a lot. It had to be arresting but not shlock; dark in tone but colourful in nature. 

We were inspired by the pop colours (which reminded us of plastic), simple shapes and flattened 2D object outlines used by illustrators we love and admire such as James Joyce, Stephen Cheetham, Rob Bailey, Dom Kesterton, Adrian Johnson and Giacomo Bagnara. Our main design challenge was to make the objects of plastic fit within, or form part of, the credit card in order to keep the focus on the size of plastic we consume through a relatable object. 

Another challenge was making the credit card not seem as if it had been made from recycled plastic, and instead communicated how much we consume from broken down particles of other products such as plastic bags, bottles, and containers…

Featured in:
It's Nice That
Design Week
Creative Boom
Digital Arts Magazine
Mindsparkle Magazine
The Brand Identity
The Dieline
The Drum
Shaping Design
Design by Women

Working from Lisbon and LA means we’re in daily contact with the moods, majesty and misery of our Oceans. The plastics washing up on our beaches are a very real and obvious threat. But there’s a hidden danger that's going unnoticed—the degraded plastic particles we’re all ingesting through water, which have infiltrated the system. Furthermore, we're ingesting these at an alarming scale: a credit card-sized amount of them, per person... each week (The Guardian).

Use Less Plastic, Eat Less Plastic was a quick 3-day studio sprint—developed to coincide with #plasticfreejuly 2020—where the aim was to keep it simple, yet convey a lot. It had to be arresting but not shock; dark in tone but colorful in nature. 

We were inspired by the pop colors (which reminded us of plastic), simple shapes and flattened 2D object outlines used by illustrators we love and admire such as James Joyce, Stephen Cheetham, Rob Bailey, Dom Kesterton, Adrian Johnson and Giacomo Bagnara. Our main design challenge was to make the objects of plastic fit within, or form part of, the credit card in order to keep the focus on the size of plastic we consume through a relatable object. 

Another challenge was making the credit card not seem as if it had been made from recycled plastic, and instead communicated how much we consume from broken down particles of other products such as plastic bags, bottles, and containers.

This campaign became the founding idea behind our studio's self-funded GetSet initiative.

An agency campaign to raise awareness on ocean plastic—a series of ongoing projects we create on behalf of the Planet.

Campaign Identity & Copywriting for Eat Less Plastic

A studio campaign to raise awareness on ocean plastic

We use Google Analytics to track and record your movements on the Website, where you came from and what pages you access. This data is not connected to any personal information.

We use Hubspot for Website analytics and marketing automation. This data is anonymous unless you fill in a form and your contact details are added to our database with your consent.

We use Leadfeeder to see what company IP addresses our traffic is coming from. This data is not connected to any personal information.

We use Hotjar to record session information to see how people use our website. This data is not connected to any personal information.

Our Website uses Cookies to ensure you get the best experience on our Website.

A branding agency liberating ideas the world deserves. Working from London and LA we use imagination to turn businesses into brands. Brands which enrich lives, nature and founders. We design the not yet.

How&How Branding Agency in London & LA

Oops! We can’t find the page you're looking for, but we can help you on your path to growth here ☺︎

Eat Less Plastic

BeHalf Projects

View More Work