flyp

Flypping the system. How Flyp turned the UK’s thankless housing market on its head.

What’s the truth?

Selling property should be rewarding. But it’s hard. The average U.K. homeowner waits 19 weeks to lose £75,000 per sale. Enter flyp, a new property ecosystem where everyone wins. The time had come to flip everything on its head, including its brand.

How’d we turn it up?

Armed with the brand idea ‘Flip the system’, we blew an f-shaped hole through conventional property brands, giving Flyp a brand identity, website design and build that’s as dynamic, agile and colorful as they are.

We went all in on

£5M seed investment raised

New Upstix partnership secured

Featured in Forbes

Quite literally an upside-down house. A perfect signature for a disruptor that’s rebuilding the property market from the ground up.

Street hoarding of flyp posters, including 'Some flip the property.' and 'We flip the industry.'

Pink flyp tote bag reading 'It's in the bag' hanging on a white door

Brick house with a green front door and a lime flyp 'Sold' sign above it

The same room on the tablet after improvements, painted pink and furnished

Tablet on a grey cushion showing a flyp analysis of an empty white room

Before and after of a living room: plain white walls before, peach walls and new furniture after, with improvement tags along the bottom

'Neuport Path, N16' set in lime type on dark green

Type specimen pairing names and roles: Jenny Agent, Susie Seller, John Buyer, Fred Agent, Mike Seller

Strip of paper printed with flyp copy, standing against a terracotta wall

Framed flyp poster in warm light: 'Be a doer-upper without the mega-downers'

Layout guide on navy showing a portrait and a living room split along a rotational axis

Ticked checklist of the flyp process, from a virtual visit and a proposal in 24 hours to 'Sold above asking'

Phone displaying flyp’s home-selling app on a textured sofa

Rotating 3D walls, expressive licks of typography and a colour palette inspired by building materials make this a system fit for upending the status quo.

Two property listing cards; the front one shows a living room at Ely Place, Stockwell, SW8, listed at £1,200,000, £100K over asking, with a 'Sold in 1 week' speech bubble.

Roadside billboard reading 'Don't sell your home. flyp it.' with a portrait of a man beside a living room

Roadside billboard reading 'Don't sell your home. flyp it.' with a portrait of a woman beside a living room

Person holding up a pink T-shirt reading 'I Love Estate Agents!' against a blue sky

flyp business cards for a Head of Growth on a terrazzo surface

"To say HOW+HOW transformed our brand is an understatement. From start to finish they elevated our thinking, challenged us and our ideas, and impressed us at every stage of the process. They have a killer combo of being extremely smart and extremely creative all at the same time.
"We felt completely safe in their professional and creative hands, and couldn’t be more proud of what they built for us. A brand we can leverage across all parts of the business. A brand that has empowered the entire company. A brand that we can’t wait to shout about and share with the world!"

Jody Sieradzki, Head of Growth, flyp

flyp

What’s the truth?

How’d we turn it up?

We went all in on

Logo

Design System

Credits