BERA

Intergiro

Kick Game

Yum Bun

Biozeroc

Freetree

On the Edge

Amphico

Veriff

Hotjar

Deadly Dust

Trackinsight

Eat Less Plastic

Forgotten Forests

flyp

SauceLabs

One Green Bean

UserZoom

Pachama

Yango Maps

Hometree

Aruba Conservation Foundation

The Wombles

snooz

Wild Thingz

Chester Zoo

Axel Bugge

Communication Director & Co-Founder, SeaForester

"We were delighted when How&How decided to take up our seaweed cause and work on this crucial environmental issue with us. Seaweed forests are disappearing rapidly around the world and we need to pay close attention.

"The beautiful detail created by Cat and her team of the seaweed plants does true justice to the amazing biodiversity found in these ecosystems, and to the story of their disappearance. We're truly happy with the results."

With thanks to Pål, Axel and the SeaForester team restoring sea kelp forests, and growing hope, around the world.

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Featured:
It's Nice That 
The Brand Identity
The Branding Temple
Design by Women
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Strategist & Copywriter: Cat How
Designers: Joana Fatela, Avi Bernet
Creative Director: Cat How

Growing hope for SeaForester in a campaign to raise awareness of the immense environmental benefits of restoring kelp forests.

Living and working next to the Ocean in Lisbon, means the How&How team are all closely connected to the sea. As part of our ongoing series of environmental projects called BeHalf (which we create on behalf of the Planet), we partnered with SeaForester to help them spread the word about the benefits of restoring seaweed forests.

Designed to coincide with World Oceans Day 2021, we worked with the Lisbon-based organisation (who provided copy content and research references) to create a campaign which urged people to think differently about their “blue front yard”, and the huge potential of the forgotten forests of seaweed underwater.

The concept of the campaign was “seeing the sea like land” — and centred on the idea of turning what we consider cultivatable space, on its head. Humans tend to focus on what we can see on dry land, and often overlook the potential of what is growing (or could be grown) underneath the water, and away from sight. 

We developed ethereal photographs of kelp, and traced coastal map lines around them — suggestive of the frilly textures of the kelp fronds, but also of maps and topography. We created sea kelp shapes made from the drawn outline of physical areas of land, in an effort to make the two seem interchangeable. If we can grow forests underwater much like we do on land, then we could be giving ourselves an incredible fighting chance in mitigating the effects of climate change. We just need to think differently.

Wulkman Display was chosen as the display font due to its sharp, exaggerated elements; thin hairlines and ball terminals — suggestive of the blades, cords and floats (pneumatocysts) of kelp. Gentle animation was used to show the seaweed bobbing, drifting and moving with quiet optimism; while a colour palette of calming turquoise and lavender was used to reflect positivity.

Featured in:
It's Nice That 
The Brand Identity
The Branding Temple
Design by Women

Back in 2022 we 'grew hope' for SeaForester in a campaign to raise awareness of the immense environmental benefits of restoring kelp forests.

Living and working next to the Ocean in Lisbon and LA, means the How&How team are all closely connected to the sea. As part of our ongoing series of environmental projects called BeHalf (which we create on behalf of the Planet), we partnered with SeaForester—an environmental impact company dedicated to restoring seaweed—to help them spread the word about the benefits of their mission.

The concept of the campaign was “seeing the sea like land”—and centred on the idea of turning what we consider cultivatable space on its head. Humans tend to focus on what we can see on dry land, and often overlook the potential of what is growing (or could be grown) underneath the water, and away from sight. 

We developed ethereal photographs of kelp, and traced coastal map lines around them—suggestive of the frilly textures of the kelp fronds, but also of maps and topography. We created sea kelp shapes made from the drawn outline of physical areas of land, in an effort to make the two seem interchangeable. If we can grow forests underwater much like we do on land, then we could be giving ourselves an incredible fighting chance in mitigating the effects of climate change. We just need to think differently.

Wulkman Display was chosen as the display font due to its sharp, exaggerated elements; thin hairlines and ball terminals—suggestive of the blades, cords and floats (pneumatocysts) of kelp. Gentle animation was used to show the seaweed bobbing, drifting and moving with quiet optimism; while a color palette of calming turquoise and lavender was used to reflect positivity.

Growing hope for SeaForester in a campaign to raise awareness of the immense environmental benefits of restoring sea kelp forests.

Campaign Identity, Copywriting & Animation for SeaForester

Growing hope for the benefits of restoring sea kelp forests

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A branding agency liberating ideas the world deserves. Working from London and LA we use imagination to turn businesses into brands. Brands which enrich lives, nature and founders. We design the not yet.

How&How Branding Agency in London & LA

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Forgotten Forests

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