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Biozeroc

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On the Edge

Amphico

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Deadly Dust

Trackinsight

Eat Less Plastic

Forgotten Forests

flyp

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One Green Bean

UserZoom

Pachama

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Hometree

The Wombles

Aruba Conservation Foundation

Wild Thingz

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Dendra

Chester Zoo

Veriff

Big Cartel

Joey Sweeney

"Working with How&How has been a great experience. They helped and guided us toward a brand strategy and framework that feels spot-on for our customers and gives us a solid foundation to speak to and grow into new markets. 

"They developed a new tone-of-voice, visual identity, and a beautiful marketing site that really brings it all to life.

"The team has been super organized, responsive, and easy to work with throughout the whole project. Even when we undertook redesigning the logo and wordmark—something that wasn’t in the original scope—they rolled with it and brought strong concepts to the table, iterating until we landed on something that felt right. 

"What stood out the most, though, was how well they listened. Not just to us, but to our customers. That care and attention really came through in the final work, and we couldn’t be happier with the results."

Brand Strategy
Verbal Identity
Visual Identity
Custom Illustration
Website Design

Huge thanks to Mike, Joey, Hannah, Karsyn, Kathleen, Lucie, DJ, Robert & Trevin and the rest of the team at Big Cartel for the most fun of rides! You guys rock and we love you!

Strategist: Jack Wimmer
Copywriter: Genevieve Edwards 
Production Managers: Joana Jardim, Megan Bathard
Custom Wormark Design: Extraset 
3D: Matt Gilbert 
Junior Designer: Jamie Austen
Midweight Designer: Stefano Barbieri
Snr Designer: Callum Richards 
Illustrator: Eilidh Reid 
Developer: Rob Simpson 
Snr Account Manager: Fraser Campbell
Associate Digital Design Director: Raaya Pathare  
Client Services Director: Jess Strange 
Assoc. Creative Director: Priyjah Paramasivam 
Creative Director: Chris Clayton 

A case study for Big Cartel, the ecommerce platform

Big Cartel. The name rings a bell, right? Chiming with some deep stream of consciousness in the back of your hippocampus. Of course, when we remind you it’s the original e-commerce platform—a bookmark of any half-serious 00s internet entrepreneur—you’ll proudly proclaim “I knew that”. And chances are, this time you actually did.

Because Big Cartel has, and always will, mean business. Since 2005, hordes of creatives have used it to launch themselves to the world. Woodcutters have sharpened their teeth, jewelers have landed their pay-lobe and a raft of niche medieval tapestry artists have tapped into a niche medieval tapestry market. The $2.5B sales invoice for the collective work says it all.

But it hasn’t always been smooth selling. In a bustling bazaar of online portfolios, resale sites and handmade event stationery, this shop’s got a little busy. That’s why we were brought on board to re-centre the focus, helping Big Cartel do the one thing Big Cartel helps others do: sell itself.

There’s a great fallacy in business that all you need is 'a plan'. A plan will see you through, dissolving any fear in your path and paving the way to untold glory. A plan will see you succeed. Well, after two decades in the game, Big Cartel has realized the truth is anything but. And it’s why, with a growing selection of affordable plans and intuitive tools, it’s giving founders a running start rather than a run for their money. All it needed next was a brand capable of convincing people it really is that simple.

More than a new look, we provided Big Cartel with a new lease of life. By breaking down the barriers to getting started, we positioned it as the go-to for entrepreneurs taking the leap. Now, no dream will ever be deemed too weird, too wild, too big or too small to work—and the brand backs that up.

The identity itself is a real scrapper. The central illustration style—inspired by the ideas entrepreneurs scribble into notebooks—hits that bang on the nose, establishing a free-spirited tone the rest of the elements aspire to. Whether it’s the punchy voice that motivates members to market their wares or the headline style that cuts through any doubt. The risograph textures which speak to the indie roots of Big Cartel or the rich bank of colors which herald its new point of difference.

Every piece comes together in a world as self-made as those it represents. And the cherry on top? A rabble-rousing, re-thought logo that carries 20 years of noughties goodwill into today, and proves that you don’t have to be picture-perfect to get your creation on the internet. So, go on, what’s holding you back?

Stop dreaming. Start doing. Goodbye, caution!

How&How teamed up with Big Cartel—an e-commerce platform made for independent artists and small businesses to effortlessly create online stores—to reposition and rebrand the business. They also designed and rebuilt the website.

Brand Strategy, Verbal & Visual Identity & Website for Big Cartel

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A branding agency liberating ideas the world deserves. Working from London and LA we use imagination to turn businesses into brands. Brands which enrich lives, nature and founders. We design the not yet.

How&How Branding Agency in London & LA

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Big Cartel

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