Big Cartel

"Working with How&How has been a great experience. They guided us toward a brand strategy and framework that feels spot-on for our customers and gives us a solid foundation to speak to and grow into new markets. They developed a new tone-of-voice, visual identity, and a beautiful marketing site that really brings it all to life. The team has been super organized, responsive, and easy to work with throughout the whole project. Even when we undertook redesigning the logo and wordmark—something that wasn’t in the original scope—they rolled with it and brought strong concepts to the table, iterating until we landed on something that felt right. What stood out the most, though, was how well they listened. Not just to us, but to our customers. That care and attention really came through in the final work, and we couldn’t be happier with the results."