BERA

Intergiro

Kick Game

Yum Bun

Biozeroc

Freetree

On the Edge

Amphico

Veriff

Hotjar

Deadly Dust

Trackinsight

Eat Less Plastic

Forgotten Forests

flyp

SauceLabs

One Green Bean

UserZoom

Pachama

Yango Maps

Hometree

Aruba Conservation Foundation

The Wombles

Chester Zoo

Wild Thingz

Elena Makarova

"We're so grateful to How&How for precisely and adeptly pinpointing the ideal brand identity concept for our product. We were impressed by the freedom of thought, depth of immersion, and the attentive approach to our project the team had. The studio devised a vibrant and striking approach, taking into account the local nuances of our launch, which enabled us to make a noticeable debut and stand out amidst the vibrant and diverse backdrop of Dubai."

Brand System
Art Direction
Motion Toolkit
Product Screen Templating
Asset Production
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Production Manager: Joana Jardim
Snr Digital Designer: Hannah Leggett
Snr Designer: Avi Bamra
Design Directors: Cary Hudson, Katie Cadwell, Luke Scott
Client Services: Romy Lazzara
Assoc. Creative Director: Chris Beck

For people seeking a new way to navigate urban living in Dubai, Yango Maps offers a real time way to ride: providing a door-to-door experience in one of the world's most complex metropolis’s. Map services allow us to cruise many environments but finding live updates on urban services, entrance points, and internal building directions is something that's been lacking. We put the user at the centre of the experience and surfaced key USPs through a visual language based on maps, but with a dynamic twist.

Navigating urban environments brings many challenges—especially in an evolving metropolis such as Dubai. With new roads, buildings and landmarks appearing almost daily, capturing urban life in real time is not a luxury but a necessity. Yango Maps enters the navigation app market with an offering that includes true-to-life depictions of Dubai, with roads, buildings, underground crossings. Users can follow routes of 3,000km worth of Dubai roadscape that've been mapped out in the highest detail—reflecting lane markings, multi-level interchanges, tunnels, traffic lights and parking spots.

In collaboration with the Yango Maps internal team, we built a dynamic design system laying the foundations for them to build an effective above-the-line brand launch campaign. This system was based around the principle of realising someone’s ideal journey in real time. Drawing on first person perspective cues and ‘real world indicators’ the new identity creates a bold, disruptive tone in the navigation app market—with dual language Arabic and English messaging switching, interchanging and interacting. Together it creates a system that feels ‘live’, liberated and fit for the ever-changing urban environment.

SPOT Production team:
General Producer — Mikhail Marizov
Executive Producer — Samat Yuzeev
Producer — Valentina Zagrebailova
Assistant Producer — Alina Kroyter
Post-Production Producer — Erik Basentsyn
Director — Anton Shavkero
DOP — Alexey Kuprianov
Production Designer — Denis Tokarev
Style — Yulia Mitireva
1 A.D. — Ekaterina Lyakina
Production Service — Dmitry Zebzeev
Editor — Alexander Chuikov
Music — Max Kuznichenkov
Color Correction — Artem Leonov
Post-Production & CG — CLAN

Yango Maps team:
Head of In-House Creative Studio — Zhenia Zakhodiakina
Head Producer — Elena Makarova
Video Producer — Galina Antipina
Creative Director — Sonia Tsytkina
Copywriter — Nikita Bocharov
Design Director — Michael Schöttler
Designer — Vera Zolotova
Strategic Lead — Yulia Chmyr
Head of Brand — Egor Kozhedub
Producer — Daria Lukashenko
CMO — Yulia Farber
Marketing Lead — Olga Elizarova

Design system and brand launch campaign for a navigational app from Yango Maps.

Yango Maps Design System & Campaign

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A branding agency liberating ideas the world deserves. Working from London and LA we use imagination to turn businesses into brands. Brands which enrich lives, nature and founders. We design the not yet.

How&How Branding Agency in London & LA

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Yango Maps

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