BERA

Intergiro

Kick Game

Yum Bun

Biozeroc

Freetree

On the Edge

Amphico

Veriff

Hotjar

Deadly Dust

Trackinsight

Eat Less Plastic

Forgotten Forests

flyp

SauceLabs

One Green Bean

UserZoom

Pachama

Yango Maps

Hometree

Aruba Conservation Foundation

The Wombles

Chester Zoo

Wild Thingz

Kaorium

Our color palette was inspired by the phenomenon of bioluminescence as an animal's 'conservation' response. More and more creatures (including corals) are adapting to their heating climates and environments by using bioluminescence as a defence mechanism (The Economist, 2019). 

By entering this alert mode to drive away predators and protect against danger, bright neons could be seen as Nature's own form of conservation.

Will McNamara

Director of Marketing & Communications, On the Edge

“We're thrilled to have worked with How&How who are creative partners in the very best sense. We had a shape of where we want to take our brand and they deepened our understanding of it and brought it to life." 

﻿From technical details of web design to sweeping brand strategy, graphic design and animation they're professional and delightful to work with.”

Brand Strategy
Brand Narrative
Visual Identity
Verbal Identity
Website Design
Website Build
Marketing Retainer
Website Retainer
Social Media Kits
Infographics

Special thanks to CEO Johnathan Baillie for being such an encouraging partner; as well as Kim, Will, Houda and all the OTE team working to reconnect people with nature.

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Featured in:
Print Magazine
Design Week
The Brand Identity
Brand New: Under Consideration
The Future Laboratory
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Strategist: Jack Wimmer
Animator: Joana Fatela
Designers: Carl Doneza, Rommina Dolorier
Digital Designers: Hannah Leggett, Marisa Oosthuizen
Client Services: Romy Lazzara, Ania Dzubinska, Iva Hrzic
Assoc. Design Director: Miltos Bottis
Creative Director: Cat How

Since when does conservation have to be so conservative? A zesty brand for Nature's new digital media agency.

Human. Nature. You’d think the two would get along, but we’re living in the middle of a mass extinction event and are too disconnected from nature to notice. This is the problem conservation charity On the Edge are solving in a novel way. Through the creation, iteration and measurement of scientific programs, online games and nature documentaries focused on critically endangered species; they are an experimental nature studio increasing the biodiversity of the planet... as well as the internet. 

By deploying online experiments that promote the offline world, they are internet’s nature advocates driving change from the inside. Their premise is unconventional, yet disruptive — aimed at forging a reconnection with nature by manipulating digital tools and techniques in order to shake up the narrative.

On the Edge needed a brand identity, website design and Headless CMS website build: one that spoke to their Gen Z target audience, without alienating the scientists that make up 50% of the company. Bravely unconventional, technologically savvy and relentlessly experimental; these 'internet outsiders' are intent on bringing the outside into the digital realm. 

Our design system therefore used glass panels and literal 'edges' to represent the blurred interface between our online screens and the outside world. Sometimes these appear with more clarity, in others they distort into noise and oblivion. Or extinction. 

TWK Everett by type foundry Weltkern, was chosen for its sharp cuts and edges, and paired with Simplon Mono by Swiss Typefaces for an academic touch.

On the Edge's icon was inspired by the patterns on endangered tree frogs, whose markings look like letterforms and characters. By 'reading' an animal in a typographic way, we wanted to reinforce the communication and dialogue needed between humans and nature. A colour palette (inspired by bioluminescence which is nature's own self-defence and conservation technique) was paired with a strong grid, neon accents and minimal aesthetic in order to counter the huge amount of colourful, zany content that OTE produce.

As featured in:
Print Magazine
Design Week
The Brand Identity
Brand New: Under Consideration
The Future Laboratory
Creative Boom

Human. Nature. You’d think the two would get along, but we’re living in the middle of a mass extinction event and are too disconnected from nature to notice. This is the problem conservation charity On the Edge are solving in a novel way. So we asked ourselves: since when does conservation have to be so conservative? The result was a zesty brand for Nature's new digital media agency.

The internet. It’s given us endless access to information, made communication more efficient, and doing business incredibly easy. And like, have you ever tried TikTok? It’s done a world of good, but recently it’s done the world bad. An unnatural side effect of the growing connectedness to data and our second cousins on Facebook is that it’s made us more distant from the natural world. Our world.

Programs to get people back into the outdoors are great, but it’s time someone tries to fix the problem from the inside. On the Edge are using the internet to fight the internet; deploying rapid creative experiments that toss out the old rulebook of conservation and completely rethink how to reach the most critical generations for avoiding a climate catastrophe. They're turning conservation inside out.

On the Edge needed a brand identity, website design and Headless CMS website build: one that spoke to their Gen Z target audience, without alienating the scientists that make up 50% of the company. Bravely unconventional, technologically savvy and relentlessly experimental; these 'internet outsiders' are intent on bringing the outside into the digital realm.

Our design system therefore used glass panels and literal 'edges' to represent the blurred interface between our online screens and the outside world. Sometimes these appear with more clarity, in others they distort into noise and oblivion. Or extinction.

On the Edge's icon was inspired by the patterns on endangered tree frogs, whose markings look like letterforms and characters. By 'reading' an animal in a typographic way, we wanted to reinforce the communication and dialogue needed between humans and nature. A color palette (inspired by bioluminescence which is nature's own self-defence and conservation technique) was paired with a strong grid, neon accents and minimal aesthetic in order to counter the huge amount of colourful, zany content that OTE produce.

On the Edge have seen a huge surge in followers and staff recruits since our rebrand, with Art Director Kim Majkut commenting: "Finding people to work with OTE has been a dream since we started rolling out the rebrand. People are naturally drawn to it, creating very positive vibes!" 

A new brand identity and website making conservation less conservative for Nature's new digital media agency.

Brand Identity, Website Design & Website Development for On The Edge Conservation

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A branding agency liberating ideas the world deserves. Working from London and LA we use imagination to turn businesses into brands. Brands which enrich lives, nature and founders. We design the not yet.

How&How Branding Agency in London & LA

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On the Edge

Bioluminescence

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