BERA

Intergiro

Kick Game

Yum Bun

Biozeroc

Freetree

On the Edge

Amphico

Veriff

Hotjar

Deadly Dust

Trackinsight

Eat Less Plastic

Forgotten Forests

flyp

SauceLabs

One Green Bean

UserZoom

Pachama

Yango Maps

Hometree

Aruba Conservation Foundation

The Wombles

Chester Zoo

Wild Thingz

Diego Saez-Gil

"Working with H&H on our brand refresh was an absolute delight. They took the time to deeply understand our vision and philosophy and then brought it to life with magical beauty." 


They worked really hard on every aspect of our visual identity ensuring that every detail would be exquisite. Their refined taste, cultural insight and work ethic make them a very special partner to work with if you aspire to build a generational brand. If you have the chance to work with them, jump at it"

Visual Identity
Illustration
Animation
Website Design
Launch Video

Huge thanks to Diego, Cait, Tomas, Ale, Jonathan and the whole Pachama team for making this project such a special one!

Honorable Mention + Mobile Excellence Award @ Awwwards

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Featured:
Creative Boom
BP&O Review
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Brand Narrative: FNDR
Production Manager: Joana Jardim
Designers: Robbie Isaacs, Carl Doneza, James Mir
3D: Louise Silfversparre & Lina Källström
Animator: Eilidh Reid
Senior Designer: Pip Tully
Senior Digital Designer: Hannah Leggett
Senior Account Manager: Fanny Kaminksi
Digital Design Director: Luke Scott
Assoc. Creative Director: Chris Beck
Creative Director: Cat How

Carbon offsetting has had a bad rep. And while every company needs to have a collaborative relationship with nature in the name of our collective future, corporate carbon solutions have reached a standstill. That is, until Pachama. 

Pachama uses the power of satellite images and LiDAR technology to generate accurate readings on real-time carbon removal. So that companies can rest assured they’re investing in quality nature-based carbon projects and together, we can restore nature to solve climate change. 

Attempts to manage carbon emissions through offsetting have been discredited as insufficient and criticised for lack of transparency. Pachama’s groundbreaking model aims to break this cycle. By connecting nature, technology and community; Pachama works with ethical and effective carbon removal projects to accurately report on where carbon credits are being used and what is being done to enhance sequestration efforts.

By reopening the dialogue around offsetting, Pachama is shaking up the industry and building a new relationship between business and nature. One that builds trust in quality carbon offsetting, unifies economy and ecology, and restores nature to solve climate change. To do this, Pachama needed a new brand, marketing collateral, launch video and website.

We took on FNDR’s inspiring brand strategy and ran with the idea of ‘seeing carbon in action’. 

Through a new graphic language to be used across Pachama’s website and UX, our mission  was twofold: to make the invisible process of carbon sequestration visible and to amplify and celebrate the beauty of the natural world. 

We created a visual language that heroes colors and textures. The palette is derived from LiDAR tech scans, where color is used to indicate the height of a tree. We spun these LiDAR colors into a rainbow palette which also referenced the natural iridescence found in beetles, birds, shells and leaves. This showcased the symbiosis between natural wonders and Pachama’s impressive technology. 

We used this palette for different practical treatments such as a marquee device used to map reforested areas; pointillist tree graphics to visualise carbon sequestration; and textural landscape maps to represent Pachama’s scanning technology.

We paired these devices with punchy typography, glass layers and circular language reiterated throughout elements of the brand to represent transparency, layered information and zooming in and out of landscapes and details. These elements work hard across digital, where our emphasis on clarity creates a UI that feels light and breathable, like clean air.  

Making the invisible, visible for Pachama; with a new rebrand and website design.

Brand Identity & Website Design for Pachama

We use Google Analytics to track and record your movements on the Website, where you came from and what pages you access. This data is not connected to any personal information.

We use Hubspot for Website analytics and marketing automation. This data is anonymous unless you fill in a form and your contact details are added to our database with your consent.

We use Leadfeeder to see what company IP addresses our traffic is coming from. This data is not connected to any personal information.

We use Hotjar to record session information to see how people use our website. This data is not connected to any personal information.

Our Website uses Cookies to ensure you get the best experience on our Website.

A branding agency liberating ideas the world deserves. Working from London and LA we use imagination to turn businesses into brands. Brands which enrich lives, nature and founders. We design the not yet.

How&How Branding Agency in London & LA

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Pachama

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