BERA

Intergiro

Kick Game

Yum Bun

Biozeroc

On the Edge

Amphico

Hotjar

Deadly Dust

Trackinsight

Eat Less Plastic

Forgotten Forests

flyp

One Green Bean

UserZoom

Hometree

The Wombles

Dendra

Chester Zoo

Veriff

Pachama

Aruba Conservation Foundation

SauceLabs

Wild Thingz

Freetree

snooz

Big Cartel

Yango Maps

Kaorium

Jupi

The Reserve

Fliss Newland

"It's been a wonderful experience working with H&H on the Wild Thingz brand. It's been a truly collaborative, and highly creative experience all the way through — from naming all the way to the final website design and build.

The team's capacity for ideation, and thoughtful approach to a creative challenge is magic to witness, and be a part of."

Brand Strategy 
Brand Narrative & Naming
Verbal Identity & TOV
Visual Identity
Character Illustration
Illustration
Animation & 3D
Website Design
Website Build

Thanks so much Fliss, Jennifer and the whole Wild Thingz team for being such wonderful and fun clients. We had a truly fantastic time collaborating with you!

Creative Boom
Creative Review
Brand New: Under Consideration
Brands in Motion
Mindsparkle Magazine
The Dieline
The Brand Identity
Visuelle Magazine

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Honorable Mention, The Subtext 2024: Tone-of-Voice
Winner, Brand New Year in Review 2024: Best in Tone-of-Voice
Winner, Brand New Year in Review 2024: Best in Packaging
Winner, Creative Review Annual Awards 2025: Design

Strategist: Rob Miller
Initial Ideation: Entire H&H team!
Studio Manager: Tabitha Lawrence
Copywriter: Harriet Stallibrass
Production Manager: Jojo Jardim
3D: Matthew Gilbert, Oliver Primus
Snr Creative & Illustrator: Eilidh Reid
Snr Animator: Eilidh Reid
Snr Designer: Callum Richards
Mid Designer: Robbie Isaacs
Snr Digital Designer: Raaya Pathare
Digital Design Director: Luke Scott
Developer: Peter Kroyer
Design Director: Priyjah Paramasivam
Production Director: Romy Lazzara 
Account Director: Jess Strange
Creative Director: Chris Clayton
ECD: Cat How

62% of parents are reluctant to give their children candy. This isn’t surprising when the big brands are a sh*t-filled amalgamation of sugar, E-numbers, animal gelatin, palm oil, Talcum powder, and more. Yes there is better-for-you candy, but their blanding (did our pen slip?) is just about as joyless as having no candy at all. 

If only parents could treat (aka bribe) their kids guilt-free. If only kids could taste the rainbow without all that rubbish...

Our clients (previously Just Wholefoods) came to us with a mission: to create a candy brand that parents wouldn’t feel bad about, and kids would go mad about. 

Organic, plant-based candy with no artificials and half the sugar. The canvas was blank. This was a full brand build—from concept to launch and beyond. It also involved crafting the shape of the candy themselves too. Even better.

So, we looked around the category. The world of organic is wholesome, white and hemp-y. Yet the ‘bad candies’ are an explosion of bright colors, flashy logos and exciting in-pack games. We started asking: why does junk get to have all the fun?

The industry was calling out for a challenger. A category-defining brand that has the ingredients of a saint, but the energy–and shelf appeal–of a sinner.

First up, the name: Wild Thingz. We wanted the brand and product names to say organic, but with a rebellious twist. This is a world where kids can be kids and parenting doesn’t always have to look perfect. 

We gave the brand a voice and an opinion: rebels with an anti-artificial cause. The messaging calls out the category for containing so much crap. Think punk, not junk. 

The visual identity captures the unapologetic side of nature: a logo made out of thorns and bushes; a Venus flytrap mascot with a mohawk inspired by tattoos and grunge-y skater brands; a rock-and-roll typeface; and dark, brooding colors (no white or hemp in sight). Hell, we even created 3D worlds complete with overgrown forests, rusty shopping trolleys and abandoned buildings. 

We developed the product SKUs and designed packaging, point-of-sale media, launch assets and designed and built the website too. 

“We’ve created a whole world of playful plant anarchy. It’s not everyday that we get to work so closely with a client, who is happy to go for it and push our idea to the limit. Honestly, it's been f**king fun.” Priyjah Paramasivam, Design Director.

A category-defining candy brand that has the ingredients of a saint, but the energy–and shelf appeal–of a sinner.

Wild Thingz Rebrand & Website Design & Development

Building a rebel candy brand from scratch

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A branding agency liberating ideas the world deserves. Working from London and LA we use imagination to turn businesses into brands. Brands which enrich lives, nature and founders. We design the not yet.

How&How Branding Agency in London & LA

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Wild Thingz

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