A new identity for an unashamedly loud PR company — designed to showcase their journalistic credentials and make them attractive to ambitious tech startups and scale-ups across a range of sectors.
Phonetic type was a wonderful thing to play with, and a great way of solving a design problem we faced: what do you do when you have no photography to work with, but you still need a brand to be visually arresting and engaging? So we used typography as imagery — making each word unique by distending the type in the manner in which it was spoken... or shouted.
"How & How impressed us with their transparency and supremely professional approach. They understood what we were about from the get-go and weren’t afraid to challenge us during the creative process.
"But the key thing for us was that you don’t just get what you pay for with How & How. The team goes above and beyond at every stage to ensure we had a brand and website we’re proud of. We love their work and in a few short weeks the website was already sparking useful conversations for us."