/ Elucidata

Celebrating beautiful data in the rebrand of an analytics company


  • Research & Analysis
  • Brand Strategy
  • Messaging & Positioning


  • Brand Identity
  • Design System
  • Print Collateral


  • Animation
  • Website Design
  • Website Development

An identity for a software design company which could articulate their future growth in AI and machine learning more clearly. It also needed to reflect the beautiful, bespoke solutions Elucidata codes for their customers, as well as the rich flow of communication between their remote teams around the world.

"How & How are keen, professional and relaxed. They are design and concept led, and clear and fair with their pricing.

"They were able to work with a very nebulous brief and bring a vision of the brand and assets to us, rather than us having to develop them ourselves. Very happy with the results indeed."

Will Hardman

Partner, Elucidata