We were approached by a startup studio in Porto of highly-skilled developers who loved to code… and who also loved to surf. We worked with them to refresh their brand and develop a UI (User Interface) Kit as well as website wireframes.
We wanted a simple concept that conveyed the complexity of code (thousands of specks of ones and zeros) as well as the spray of surf. We settled on the idea of a cool, clean and contemporary gradient. This was robust enough to work well with the concept but simple enough as a graphic device to be used across the brand as a texture too.