/ Neon Experiments

Colour work for a client route which didn't make the final cut, but which we still have a soft spot for. It was inspired by the magical, yet systematic beauty of Chaos Theory — which states that within the apparent randomness of chaotic complex systems there are underlying patterns, constant feedback loops, repetition, fractals, and self-organization. We liked the idea of magic being represented in neon, with a small blue accent and lashings of grey.

"underlying patterns, constant feedback loops, repetition, fractals, and self-organization""underlying patterns, constant feedback loops, repetition, fractals, and self-organization"