How&How Logo

Orb

Info

Brand Strategy
Brand Narrative
Verbal Identity & TOV
Visual Identity
Illustration
Animation & 3D

Website Design
Website Build

Huge thanks to Alvaro, Bas, Justin and the team for trusting us every step of the way!

----------------

Strategy Director: Nicole Griffin
Senior Copywriter: Genevieve Edwards
Senior Designers: Callum Richards, Georgia Bruin
Midweight Designers: Robbie Isaacs, Stefano Barbieri
Digital Designer: Rose Norgrove
Assoc. Digital Design Director: Raaya Pathare
Digital Project Manager: Edie Kueh
Developer: Peter Kroyer
Snr Account Manager: Romy Lazzara, Cara Scott
Production Manager: Joana Jardim
Client Services Director: Stephi Burdoch
Head of Copy: Will Nicklin
Creative Director: Priyjah Paramasivam

Download press images

Orb

Revenue Architects

THE WAS

Every business operates in a shifting sea. One day, you’re riding the wave. Next, it’s crashing down around you. The key difference? Money. Which is exactly what Orb deals in, putting together a league of high-thought revenue architects that maximize the returns built into businesses—and, working alongside internal teams, sharpen operations at the highest order.

THE HOW

Where old-fashioned billing systems demand that you decide in advance
what data matters to monetization, Orb ingests all of it: every query, every event, every contract. It is the embodiment of precision, paving the way for every element of the identity to fully lock in. Be that the adaptive typography, an energised, elite voice, golden shots of its golden team or ASCII illustrations that show Orb’s incredible power to shape revenue.

Info

Brand Strategy
Brand Narrative
Verbal Identity & TOV
Visual Identity
Illustration
Animation & 3D

Website Design
Website Build

Huge thanks to Alvaro, Bas, Justin and the team for trusting us every step of the way!

----------------

Strategy Director: Nicole Griffin
Senior Copywriter: Genevieve Edwards
Senior Designers: Callum Richards, Georgia Bruin
Midweight Designers: Robbie Isaacs, Stefano Barbieri
Digital Designer: Rose Norgrove
Assoc. Digital Design Director: Raaya Pathare
Digital Project Manager: Edie Kueh
Developer: Peter Kroyer
Snr Account Manager: Romy Lazzara, Cara Scott
Production Manager: Joana Jardim
Client Services Director: Stephi Burdoch
Head of Copy: Will Nicklin
Creative Director: Priyjah Paramasivam

Download press images

"Working with How&How transformed not just our identity, but how we think about our brand. From the first conversation, they took the time to understand our vision and challenges, then translated that into a brand system that feels authentic and works seamlessly across every touchpoint.

The process was genuinely collaborative—they challenged us in the right ways and brought strategic insight that elevated our thinking. The website they designed doesn't just look beautiful, it actually works for our business. We've had countless comments about how clear and engaging our brand feels now. If you want a studio that combines creative excellence with real strategic thinking, How&How delivers."

Alvaro Morales
CEO

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