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Creative Boom features Freetree, our work paid for in 60,000 trees

Creative Boom spotlights our Freetree rebrand, for which we asked to be paid in 60,000 planted trees.

We all consume. So through our branding work with tree-planting app, Freetree — that reforests barren land through web purchases at brands including Lidl and H&M — we wanted to give buyers a fuzzy feeling inside in the knowledge their purchases are leading to more fuzziness outside. In exchange for our design suite full of feel-good assets, there’s now a forest out there with our name on it thanks to Freetree.

This project was a fun one and we’re so glad Creative Boom appreciates it too. Thanks for the feature!

Read the full article here.

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