From day one, we wanted to create work with eventual B-Corp status in mind. So when we finally became certified a year ago, it was a proud moment – but also business as usual.
That is, until those first partnerships with fellow B-Corps became a reality. Then it clicked for us on another level. After all, collaborating with brands who are as committed to social and environmental impact as we are is one of the reasons why we set out to do what we do in the first place.
It all sounds obvious on paper. They’re B-Corp, so are we. Common ground: check. But that only scratches the surface.
What we’ve found along the way is that underneath that common ground lies a certain amount of determination, openness and, quite frankly, balls. All of which has deeply influenced the way we create together.
Creative for the world’s sake, not our own
Take one of our newest partners, Giffgaff. A people’s champion among telecom brands, they’ve been on our list for a while, and for good reason. Since 2009 they’ve been rallying against the industry’s self-serving solutions by showing a better way to do mobile, and doing it responsibly while they’re at it.
That fierce ambition–that willingness to be different–has taken our collaboration in some wonderfully bold directions, even in the early stages of our partnership. Because when you’re willing to go the distance for people and planet, it turns out you’re willing to take it just as far creatively too.
So while their competitors argue over who has the best 5G, or unleash their umpteenth free audiobook trial on their unsuspecting customers, we’re focused on giving Giffgaff’s members what they actually want.
Unwavering commitments, unshakeable standards
Meanwhile in the fashion industry, our partner (Re)vive is busy rewriting the rules of the supply chain, having turned some of the world’s so-called deadstock into $200M+ of found GMV in just a few years. As you do.
Since we’re both used to being grilled on everything from our business to our environmental impact–it comes with the territory–we don’t mind holding ourselves creatively accountable too, never settling for ordinary. When there’s millions of potentially wasted garments on the line, how could we?
Not only are we landing on greater ideas, but we’re getting to them quicker. And that time saved means we’re focusing on what matters: narrative, craft and attention to detail. A daring business with a (soon-to-be) daring brand to match.
The hidden value of earning your stripes
Anyone who’s undertaken the journey to becoming a B-Corp business knows exactly what goes into it. It’s not the kind of thing that happens overnight, nor is it the kind of thing that’s over once you get that accreditation.
If that sounds a little bit like the journey of making a meaningful brand, it’s because it is. In fact, it’s why we now relish the opportunity to work with those who’ve earned their stripes. They say knowing is half the battle, and we reckon that level of mutual understanding is underrated.
So yes, we’re proud to be B-Corp. But if the last year has taught us anything, it’s that what comes with it that means just as much.
© 2025 How&How Ltd