Built Different
"How&How helped us shape a new brand identity and digital platform, and did it at pace! They were selected because we wanted something that felt different for the sector, connected to Bristol’s creative energy, and genuinely true to SS Great Britain and our story. They really got it. The result feels fresh, flexible and full of life, while still being respectful of our heritage and wider global significance. The colours and system are energising and confident, it’s a joy to use. Because it's so rooted in meaning and storytelling, buy-in from across the organisation was easy to find.
"Two things surprised us in the best way. The project management was incredible, and we felt in safe hands to meet our tight deadlines. Second, the copy. Seeing the brand and digital platform come to life through language added unexpected value and has helped us embed the brand and our messaging with confidence. It truly feels like a brand that belongs in Bristol and reflects the energy and creativity of the city."
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