How Snooz proves taking a 180° approach is a sure-fire way to stand out

A Double Scoop Of Subversion

Inspiration is the holy grail in anything creative, and all of us have spent our careers chasing that illusive dragon. But our founder, Cat How, argues we're giving credit to the wrong thing.

Once More, With Feeling: The Real Skill Behind Good Branding

For decades, marketers and branding agencies have preached consistency like gospel. One logo. One typeface. One tone of voice. One tightly controlled version of the brand, rolled out everywhere, all the time. 

The Art of Everything: What if the Strongest Brands in 2026 aren’t Singular at all?

Remember the time when celebrity endorsements felt like magic? Cat dissects the future of celebrity-endorsed branding in this piece featured by The Drum.

Snack-Sized Fame: Why Celebrities are Grabbing Hold of Everyday Brands

There’s been a huge shift in branding. Cat How, D&AD’s New Brand Identity Jury President for 2026, gives three propositions to explain the reasons why.

Why taste will become the rarest and most coveted commodity

From day one, we wanted to create work with eventual B-Corp status in mind. So when we finally became certified a year ago, it was a proud moment – but also business as usual.

Why we love working with B-Corps (besides the obvious)

Holland&Barrett has long been the UK's most trusted name in high street wellness. Last year, with H&B&Me, we had the privilege to explore bringing that legacy into people's everyday lives through a useable lifestyle app—workouts, health insights, personalised goals, and recipes.

Holland&Barrett

Cat features in this piece by Brands In Motion, discussing why AI is still relevant in 2026 and how it's integrated into our workflows. 

Brands in Motion

Has strong leadership become unfashionable? Writing for Design Week, Cat calls for less comfort and more courage in the pursuit of big ideas.

Design Week | The Courage to Be Disliked (Why Creative Leadership Still Matters)

Dream project? Absolutely. How&How have partnered with Snooz – an sleep-friendly ice cream that replaces sugar spikes with sweet dreams – to create a brand fit for midnight snacking.

NEW WORK | Snooz

Cat writes an opinion piece for The Drum on how iconic brands are built on a foundation of consistency—but what if the strongest brands in 2026 aren't singular at all?

The Drum | The Art of Everything

Cat features in Transform Magazine's Valentines-themed discussion on brands that we've loved from day dot: in this case, Fishwife.

Transform Magazine | The Brands We've Always Loved

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A branding agency liberating ideas the world deserves. Working from London and LA we use imagination to turn businesses into brands. Brands which enrich lives, nature and founders. We design the not yet.

How&How Branding Agency in London & LA

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Branding, design and digital systems that turn businesses into brands. Brands which enrich lives, nature and founders.

The Brand Identity interview our wonderful motion designer, Joana Fatela, on animation, side projects, and the tastiest studio snacks.

The Brand Identity | Joana Fatela

Our founder and ECD, Cat How, hosted the Creatiff Stage and the PandaConf Stages at Collision Conference 2023. The Toronto-based summit has been dubbed "the Olympics of Tech", and brings together the people and companies redefining the global tech industry.

Cat hosts Creatiff & PandaConf Stages @ Collision

Chances are you know what a "Brand" is. Perhaps even a "Design System". But we've merged these ideas in new work designing Brand Systems: taking the creative raw materials of a brand and applying systems thinking to equip teams with the tools they need to work more collaboratively, more creatively and more effectively. Our Design Director, Luke Scott, looks at how we future-proof brands by designing for possibility.

Designing for Possibilty

We partnered with Patagonia to host a talk as part of LA Tech Week. "Planet & Profit: can brands have it all?" will see our Founder & Managing Director, Rog How, speak with a panel from Patagonia, Seabin, LA Cleantech Incubator (LACI), Ecodrive and The Verticale.

We host LA Tech Week w/ Patagonia

The Brand Identity feature our vibrant rebrand for software testing platform, Sauce Labs, in their edit this week.

Sauce Labs | The Brand Identity

Our founder and ECD, Cat How, spoke on Creative Review's podcast: What do you earn? She discusses the thorny subject of pay in the creative industries with Eliza Williams, CR’s editor and podcast host; Sachini Imbuldeniya and Stu Outhwaite-Noel.

Cat How on Creative Review's Podcast

A Branding Agency in London & Los Angeles liberating ideas the world deserves. Strategy, design and digital that turn the best businesses into iconic brands.

A branding agency in London and Los Angeles, liberating ideas the world deserves

A branding agency in London and Los Angeles, liberating ideas the world deserves