Has strong leadership become unfashionable? Writing for Design Week, Cat calls for less comfort and more courage in the pursuit of big ideas.

Cat features in Transform Magazine's Valentines-themed discussion on brands that we've loved from day dot: in this case, Fishwife.

Cat writes an opinion piece for The Drum on how iconic brands are built on a foundation of consistency—but what if the strongest brands in 2026 aren't singular at all?

Cat writes a piece for It's Nice That on why what worked last time is the enemy of what works next. Is experimentation still possible when everything has to be justified? Cat dissects why evidence-based creativity is causing cultural fatigue.

For decades, marketers and branding agencies have preached consistency like gospel. One logo. One typeface. One tone of voice. One tightly controlled version of the brand, rolled out everywhere, all the time. 

How&How Executive Creative Director, Cat How, sits on the panel of this year's 40 Over 40 Awards by Campaign.