After sitting on this year’s judging panel, here’s the advice our founder, Cat How, has for anyone looking to enter in the future.

I Judged the Campaign 40 Over 40. Here's What the Best Entries Did, and the One Word that Sank the Rest

Why the best cultural destinations could only exist where they do

Bristol Dockyards | Built Different

Head of Copy, Will Nicklin's talk on The Future of Creativity.

The Never-Ending Story

How Snooz proves taking a 180° approach is a sure-fire way to stand out

A Double Scoop Of Subversion

Inspiration is the holy grail in anything creative, and all of us have spent our careers chasing that illusive dragon. But our founder, Cat How, argues we're giving credit to the wrong thing.

Once More, With Feeling: The Real Skill Behind Good Branding

For decades, marketers and branding agencies have preached consistency like gospel. One logo. One typeface. One tone of voice. One tightly controlled version of the brand, rolled out everywhere, all the time. 

The Art of Everything: What if the Strongest Brands in 2026 aren’t Singular at all?

How&How have come aboard with the Bristol Dockyards—an all-new cultural destination built around the centuries-old SS Great Britain—to create an experience and identity that sits at the radical heart of Britain’s most radical city.

NEW WORK | Bristol Dockyards

Cat How on running a B Corp branding agency, the Wild Thingz rebel candy rebrand, and how visibility follows good work—not the other way around.

How Brands Are Built | Q&A with Cat How

We knew our identity for Ideogram would create conversation. A big thank you to all of the design press that have picked up Ideogram so far! 🧠

Ideogram in the Press!

Abduzeedo features our latest rebrand for Ideogram—"a brand system built for at the edge of AI and craft."

Abduzeedo | Ideogram

With so much AI slop out there, how do you set about rebranding a generative AI company that is committed to raising the standards of AI design, not lowering them? Our rebrand for Ideogram features on Creative Review. 

Creative Review | Ideogram

Our latest rebrand for Ideogram gets reviewed by Brand New: Under Consideration 👀

Brand New: Under Consideration | Ideogram

We use Google Analytics to track and record your movements on the Website, where you came from and what pages you access. This data is not connected to any personal information.

We use Hubspot for Website analytics and marketing automation. This data is anonymous unless you fill in a form and your contact details are added to our database with your consent.

We use Apollo to see what company and individuals IP addresses our traffic is coming from.

We use Hotjar to record session information to see how people use our website. This data is not connected to any personal information.

Our Website uses Cookies to ensure you get the best experience on our Website.

A branding agency liberating ideas the world deserves. Working from London and LA we use imagination to turn businesses into brands. Brands which enrich lives, nature and founders. We design the not yet.

How&How Branding Agency in London & LA

Oops! We can’t find the page you're looking for, but we can help you on your path to growth here ☺︎

Ideogram

Bristol Dockyards

Jupi

Big Cartel

Chester Zoo

Wild Thingz

Branding, design and digital systems that turn businesses into brands. Brands which enrich lives, nature and founders.

The Brand Identity interview our wonderful motion designer, Joana Fatela, on animation, side projects, and the tastiest studio snacks.

The Brand Identity | Joana Fatela

Our founder and ECD, Cat How, hosted the Creatiff Stage and the PandaConf Stages at Collision Conference 2023. The Toronto-based summit has been dubbed "the Olympics of Tech", and brings together the people and companies redefining the global tech industry.

Cat hosts Creatiff & PandaConf Stages @ Collision

Chances are you know what a "Brand" is. Perhaps even a "Design System". But we've merged these ideas in new work designing Brand Systems: taking the creative raw materials of a brand and applying systems thinking to equip teams with the tools they need to work more collaboratively, more creatively and more effectively. Our Design Director, Luke Scott, looks at how we future-proof brands by designing for possibility.

Designing for Possibilty

We partnered with Patagonia to host a talk as part of LA Tech Week. "Planet & Profit: can brands have it all?" will see our Founder & Managing Director, Rog How, speak with a panel from Patagonia, Seabin, LA Cleantech Incubator (LACI), Ecodrive and The Verticale.

We host LA Tech Week w/ Patagonia

The Brand Identity feature our vibrant rebrand for software testing platform, Sauce Labs, in their edit this week.

Sauce Labs | The Brand Identity

Our founder and ECD, Cat How, spoke on Creative Review's podcast: What do you earn? She discusses the thorny subject of pay in the creative industries with Eliza Williams, CR’s editor and podcast host; Sachini Imbuldeniya and Stu Outhwaite-Noel.

Cat How on Creative Review's Podcast

A Branding Agency in London & Los Angeles liberating ideas the world deserves. Strategy, design and digital that turn the best businesses into iconic brands.

A branding agency in London and Los Angeles, liberating ideas the world deserves

A branding agency in London and Los Angeles, liberating ideas the world deserves