Hala
Info
Brand Strategy
Brand Narrative
Verbal Identity & TOV
Visual Identity
Illustration
Animation & 3D
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Senior Account Managers: Cara Scott, Christina Pavlou, Romy Lazzara
Production Managers: Jojo Jardim, Eve Boxall, Meg Bathard
Strategist: Jack Wimmer
Design Intern: Danhua Zhu
Midweight Designers: Robbie Issacs, Stefano Barbieri
Snr Designers: Tor Ronald, Pip Tully
Design Director: Chris Beck
Assoc. Creative Director: Priyjah Paramasivam
Head of Copy: Will Nicklin
Hala
THE WAS
The UAE is a land of exuberance and extremes... Towering skylines, manufactured paradises and luxury at every turn. But behind the glitz and glam is something far more ordinary: the homegrown businesses that make it all possible. OG e-hailing taxi service Hala is just one of them. A champion of service and reliability, it's committed to driving the region forward and, with hundreds of captains already on the road, is in prime position to do it.
THE HOW
Now, Hala could offer all the frills and flair it wants, but in a place built on sheer opulence, it wouldn’t get very far. Instead, we helped them undercut the region’s extravagance to create a ride—and identity—that arrives exactly as expected. Less bells and whistles, more belts and wheels, it makes every journey, every day effortless. Which means everything to the regular night shifters, errand runners and weekend sightseers that use it.
Info
Brand Strategy
Brand Narrative
Verbal Identity & TOV
Visual Identity
Illustration
Animation & 3D
----------------
Senior Account Managers: Cara Scott, Christina Pavlou, Romy Lazzara
Production Managers: Jojo Jardim, Eve Boxall, Meg Bathard
Strategist: Jack Wimmer
Design Intern: Danhua Zhu
Midweight Designers: Robbie Issacs, Stefano Barbieri
Snr Designers: Tor Ronald, Pip Tully
Design Director: Chris Beck
Assoc. Creative Director: Priyjah Paramasivam
Head of Copy: Will Nicklin
“Hala has always been a brand with so much to share, but for a long time there was a barrier in how that story reached our customers. Internally we knew the potential was there, and with How&How we’ve unlocked it. Today, we have a brand we can truly be proud of, one that mirrors who we are as an organization and reflects our aspirations with clarity and confidence.
From the start, Rog and Cat’s teams set the tone, not just talented, but genuinely kind people to work with. As the journey unfolded, we met more of the H&H team, each bringing unique strengths we could really lean on.
What makes this even more special is that it was all done virtually. Despite never meeting in person, they understood the heart of Hala and brought it to life with extraordinary sensitivity and creativity. As we reveal our new brand, we’re not only celebrating a visual refresh, but a renewed sense of pride, energy, and purpose, and that’s thanks to How&How.”
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