Kaorium
Info
Brand Strategy
Brand Narrative
Verbal Identity & TOV
Visual Identity
Illustration
Animation & 3D
Website Design
Website Build
Huge thanks to Ben and the team for trusting us every step of the way!
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Strategist: Anikó Legner
Snr Copywriter: Genevieve Edwards
Snr Creative & Animator: Eilidh Reid
Midweight Designer: Robbie Isaacs
Designer: Jamie Austen
Design Director: Chris Beck
Digital Designer: Katie Ling
Associate Digital Design Director: Raaya Pathare, Luke Scott
Developer: Peter Kroyer
3D: Oliver Primus
Snr Account Manager: Jess Strange, Romy Lazzara, Eve Boxall
Production Managers: Joana Jardim
Client Services Director: Jess Strange
Assoc. Creative Director: Priyjah Paramasivam
Head of Copy: Will Nicklin
Creative Director: Chris Clayton
Kaorium
THE WAS
Scent is complex and personal. Searching for one is hard. Describing one, near impossible. Kaorium was built to change that. Connecting people to fragrances through language and emotion, the brand was already big news in Japan. It needed our help to find its footing globally, balancing its Eastern heritage with Western sensibilities in a modern, compelling manner befitting its novel idea.
THE HOW
We reimagined Kaorium as the Scent Sommelier. Blending Japanese artistry with AI, we conjured up an identity that celebrates the brand's innovative yet intimate approach to decoding the notes behind the perfect scent. Creating an instinctive algorithm which elegantly guides users towards fragrances true to their tastes.
Info
Brand Strategy
Brand Narrative
Verbal Identity & TOV
Visual Identity
Illustration
Animation & 3D
Website Design
Website Build
Huge thanks to Ben and the team for trusting us every step of the way!
----------------
Strategist: Anikó Legner
Snr Copywriter: Genevieve Edwards
Snr Creative & Animator: Eilidh Reid
Midweight Designer: Robbie Isaacs
Designer: Jamie Austen
Design Director: Chris Beck
Digital Designer: Katie Ling
Associate Digital Design Director: Raaya Pathare, Luke Scott
Developer: Peter Kroyer
3D: Oliver Primus
Snr Account Manager: Jess Strange, Romy Lazzara, Eve Boxall
Production Managers: Joana Jardim
Client Services Director: Jess Strange
Assoc. Creative Director: Priyjah Paramasivam
Head of Copy: Will Nicklin
Creative Director: Chris Clayton
“Working with How&How on our rebrand was a really positive step for Kaorium. They showed a great ability to grasp our vision, and we're thrilled with the resulting brand identity and website.
"The team was enthusiastic and kept us well-informed throughout the process. We're very happy with the outcome and would recommend this incredible agency to businesses looking for a creative and thoughtful
branding partner.”
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