Intergiro

Kick Game

Yum Bun

Biozeroc

On the Edge

Amphico

Hotjar

Deadly Dust

Eat Less Plastic

Forgotten Forests

flyp

Hometree

The Wombles

Dendra

Veriff

Yango Maps

The Reserve

Kaorium

Hala

Aruba Conservation Foundation

One Green Bean

Pachama

UserZoom

SauceLabs

Trackinsight

Freetree

Everbloom

Big Cartel

Pets

Chester Zoo

Trellis

Wild Thingz

More Than Equal

Snooz

Ideogram

Jupi

Meteoric™

Bristol Dockyards

Brand Strategy
Naming
Verbal Identity
Visual Identity
Website
TOV Bot


Huge thanks to Felix, Christian, Miguel and the Meteoric team for their incredible collaboration and creative bravery on this project.
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Brand Designer: Callum Richards
Motion Designer: Robbie Isaacs
Jnr Designer: Danhua Zhu
Digital Design Director: Raaya Pathare
Client Services Director: Stephi Burdoch
Head of Copy: Will Nicklin
Creative Director: Chris Clayton

European energy is in perpetual crisis. Volatile pricing, opaque systems, time-consuming processes, partial solutions and unpredictable forecasts have drained all positivity out of existence, leaving businesses little hope in their search for viable alternatives.

There is hope though…

THE WAS

For most organisations, the concept of optimally run, hyper-efficient energy is the stuff of science fiction. But for Fundamental Energy (as it was known) it’s always been the stuff of science fact. A new form of energy supply, their AI-powered solution integrates with mid-size businesses to automate workflows, reduce costs and autonomously execute on demands. Providing some much-sought-after optimism in a world of energy drains. The irony.

THE HOW

To most CFOs, this level of respite sounds alien. So we positioned METEORIC (as it’s now known) as one: out-of-this-world power, finally available on Earth. The identity plots the same course. Galaxies away from the lifeless identities that swamp the energy and emerging neo-utility market, every decision we made is universal in both proportion and understanding.

From the interstellar name that gives rise to a new form of energy and sends shockwaves down the spine of incumbent fossil (fuels), to the three-dimensional, on-the-nose meteor it clings to, the brand has businesses braced for serious impact.

The voice is a hybrid of humankind and machine. Headlines play homage to space on film, emulating the sci-fi mastery of Nolan, Spielberg and Kubrik through an epic, effective tone. Then OSKAR takes over. A HAL-inspired LLM programmed for one task: to write the FAQs and technical details humans don’t want to.

Imagery translates Krea prompts into art direction we couldn’t actually capture on camera. Landscapes of an Energy Utopia 100 years in the future, and solar flares from a long time ago, in a galaxy far away speak to a kind of energy Earth’s never witnessed before.

It’s all finalised with a technical specification the Artemis crew would be proud of. Modular scientific motifs, iconography fresh from arrival, and a rudimentary type that lands as well as in English as Deutsch (Energieversorgung, anyone?) gives the mid-market confidence they haven’t felt in decades.

The belief in a greater power.

How&How have partnered with METEORIC™—a German B2B AI-powered energy supplier—to craft a strategy, name, identity and digital experience light years from the gas and electricity partners companies have to turn to on Earth.

Brand Strategy & Verbal & Visual Identity & Naming & Website for Meteoric Energy

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A branding agency liberating ideas the world deserves. Working from London and LA we use imagination to turn businesses into brands. Brands which enrich lives, nature and founders. We design the not yet.

How&How Branding Agency in London & LA

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Bristol Dockyards

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