Work / WSP

Pushing for change on the climate emergency through Future Mobility

strategy / Stakeholder Management, Research & Analysis, Campaign Strategy, Messaging & Positioning, Copywriting, Brand Architecture

design / Campaign Identity, Design System, Art Direction, Photography, Exhibition Design, Print Collateral

digital / Digital Assets, Animation

A campaign to launch WSP’s Future Mobility department. It needed a distinct voice that conveyed its progressive approach within the sector, but still had to align to the conventions of the mother brand.

WSP Campaign Message
Campaign Creative Strategy
Social Media applications
2 / 4
WSP Logo Animation Framework
WSP Future Mobility Campaign Brochure
Custom Campaign Photography
Custom Campaign Photography
Custom Campaign Photography
Custom Campaign Photography
Custom Campaign Photography
2 / 5
WSP Future Mobility animated pattern vignettes

Want to start a campaign?

WSP Future Mobility Campaign Photography showcase

"From day one, How&How showed they understood our ask — bringing a strong connection from our goals and research through to creative; this has been executed with a level of thinking, design and creativity, including respect for our brand, which has continually impressed us.

"Both us as a marketing team, and our internal stakeholders, have gained a great deal from the thorough and collaborative process. The combination of creativity, agility and super-efficiency has been a breath of fresh air and has helped us raise the game."

Nicola McMillan

Marketing Campaign Manager — Transport & Infrastructure, WSP

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