/ Kick Game

Elevating sneakers to a higher grade of fashion and art


  • Quantitative Research
  • Qualitative Research
  • Brand Strategy
  • Social Media Strategy


  • Brand Identity
  • Campaign Kits

Creating a new strategic position and brand identity for Kick Game — a high-end sneaker brand with their eyes on the new luxury consumer.

In French, avant-garde means the “vanguard” or the “advance guard” — people and ideas that are ahead of their time. Avant-garde can also be used as an adjective to describe something that’s cutting-edge.

So we developed the idea of "the art of kicks" as a way of putting sneakers on a pedestal — glorifying their colours, textures and detailing. We captured the sweeping arc motion (from left to right) when someone tries on a shoe, and built it into our motion graphics too.

"Working with How & How was an amazing experience where I personally learnt a lot from the whole process. The team just get it. From the outset they take time to fully understand your business, your culture and how this translates across your entire brand.

"These guys have the perfect balance of being really personable and easy to deal with, as well as being awesome at their jobs! We really enjoyed working with them."

Bobby Woods

Creative Director — Kick Game