Living in Lisbon means we’re in daily contact with the moods, majesty... and misery of our Ocean. The plastics washing up on our beaches are a very real and obvious threat. But there’s a hidden danger that is going unnoticed—the degraded plastic particles we’re all ingesting through water, which have infiltrated the system. And we’re ingesting these at an alarming scale: a credit card-sized amount of them, per person... each week.*
Use Less Plastic, Eat Less Plastic was a quick 3-day sprint—developed to coincide with #plasticfreejuly 2020—where the aim was to keep it simple, yet convey a lot. It had to be arresting but not shlock; dark in tone but colourful in nature.
We were inspired by the pop colours (which reminded us of plastic), simple shapes and flattened 2D object outlines used by illustrators we love and admire such as James Joyce, Stephen Cheetham, Rob Bailey, Dom Kesterton, Adrian Johnson and Giacomo Bagnara. Our main design challenge was to make the objects of plastic fit within, or form part of, the credit card in order to keep the focus on the size of plastic we consume through a relatable object.
Another challenge was making the credit card not seem as if it had been made from recycled plastic, and instead communicated how much we consume from broken down particles of other products such as plastic bags, bottles, and containers…
Featured in:
It's Nice That
Design Week
Creative Boom
Digital Arts Magazine
Mindsparkle Magazine
The Brand Identity
*The Guardian — Plastic Superhighway: the awful truth of our hidden ocean waste
