Finding the North Star for a predictive intelligence brand-building platform.


  • Brand Identity
  • Iconography
  • Business Collateral


  • Motion Graphics

Creating a new strategic position and distinct identity for BERA — an equity assessment platform whose unique tools create the guiding light for Fortune 5000 brands.

The North Star was born out of the symbolism of insight. We visualised the unique behaviours of brands and consumers, relationships and cause-and-effect using simple geometric shapes.