WSP

A campaign to launch WSP’s Future Mobility department. It needed a distinct voice that conveyed its progressive approach within the sector, but still had to align to the conventions of the mother brand.

We developed an urgent, emotive campaign strategy based on the cumulative ‘domino’ effect of the climate emergency: there is a chain reaction happening as a consequence of our actions, which we need to take control of. Change is happening, and there’s no turning back. 

We created a dynamic design system using the WSP master logo as a framework. Dominos were tilted at 1.5° and thickened incrementally by 1.5 points. This is the number (in °C) that the global temperature needs to keep below to avoid “severe widespread and irreversible” climate change effects. We wrote campaign messaging and print copy, developed animations and art-directed photoshoots in Bristol and London to generate assets which were used across exhibition design, digital design and print collateral.