firstname

lastname

email

company

message

desired_deadline

project_budget

Start a Project

Send a Portfolio

General Enquiries

We're a creative, branding and digital design agency based in London & Lisbon & LA. We create brands and websites for forward-thinking companies.

How&How | Digital Branding Design Agency in London, Lisbon & LA

We use Google Analytics to track and record your movements on the Website, where you came from and what pages you access. This data is not connected to any personal information.

We use Hubspot for Website analytics and marketing automation. This data is anonymous unless you fill in a form and your contact details are added to our database with your consent.

We use Leadfeeder to see what company IP addresses our traffic is coming from. This data is not connected to any personal information.

We use Hotjar to record session information to see how people use our website. This data is not connected to any personal information.

Our Website uses Cookies to ensure you get the best experience on our Website.

"I’m always highly sceptical about ‘trends’ in design. I’m very much of the mindset that fashions fade, while true design (where form follows function) is eternal. A good logo, therefore, should never follow (or be inspired by) a particular zeitgeist. It would not be the purest representation of itself, or the strategy behind it, if it did. So my future trend predictions lie mostly around ‘moods’ or themes that we’ve found emerging in the creative industry as a whole.

Metaverse - I’m seeing a glut of futuristic fonts, impossible 3D renders, and quirky sci-fi gradients emerging as a way of (sardonically?) talking about the known-unknowns of the Metaverse. Part joke, part next big thing… the jury is still out, but I’m really liking the retrofuturist humour. 

Light Mode / Dark Mode Websites - we’re increasingly designing colour systems which work in light mode and dark mode as a way of future-proofing the websites of the brands we build. Not only that, but dark mode websites are more energy efficient than light mode ones, which is partly connected to my next point…

Beyond Green - as we’ve been designing more and more climate-tech / sustainability brands over the past year, we’ve found that conventional ‘green’ as a brand colour is losing traction. Gone are earth tones, soft treatments and hippy-vibes. Eco-branding is moving into a more minimal, futuristic direction with simplified monochromatic colour palettes (see our On The Edge rebrand) which speak more to Gen Z. These new brands want to talk about climate in a minimal, aspirational and future-focused way.

Purpose or Mission-First Branding - after the insecurity of the last few years, people are desperate for authenticity, transparency and honesty from the brands they interact with. They demand more from brands in terms of what they say as well as what they do. Brands have always helped people keep companies accountable, but this has never been more true than today. Brands that misrepresent their products and clash with the values of their audience are quickly swept away."

I’m always highly sceptical about ‘trends’ in design. I’m very much of the mindset that fashions fade, while true design (where form follows function) is eternal. A good logo, therefore, should never follow (or be inspired by) a particular zeitgeist. It would not be the purest representation of itself, or the strategy behind it, if it did. So my future trend predictions lie mostly around ‘moods’ or themes that we’ve found emerging in the creative industry as a whole.

Design Trends 2023

EMM_Design Week_2.webm

EMM_Design Week_2.mp4

Design Week has featured our emm rebrand — the world’s first smart menstrual cup! Read the full article here.

This project was a fun one and we are so glad Design Week appreciates it too. Thanks for the feature! 


Design Week has featured our emm rebrand — the world’s first smart menstrual cup!

Design Week showcases our Emm rebrand

Design Week showcase our Emm rebrand

left

white

We’d love to talk to you about what you need, and how we can be of most help.

Contact

Hello. Olá. Howdy!

Give us a call, jump on a video chat or come by our studios in London, Lisbon or LA. Our doors are always open.

Second Home London Fields
25-127 Mare St, London, 
E8 3SJ, United Kingdom

H&H London

London

Second Home Hollywood
1370 N St Andrews Pl, Los Angeles,
CA 90028, United States

H&H Los Angeles

Los Angeles

Second Home Lisbon 
Mercado da Ribeira, Avenida 24 de Julho, Lisboa, 
1200-479, Portugal

H&H Lisbon

Lisbon

We are a branding agency working from Lisbon, London and Los Angeles. Get in touch!