/ Trackinsight

An oasis of calm in the noisy world of ETF investments


  • Brand Strategy
  • Messaging
  • Positioning


  • Brand Identity
  • Brand Architecture
  • Social Templates
  • Company Collateral
  • 3D Animation

Repositioning and relaunching Trackinsight—an exchange-traded fund (ETF) analysis platform which provides ratings and comparison tools on ETFs in the US, Europe and Asia.

"We really enjoyed working with How&How on our messaging, positioning and rebrand. Cat, Rog and their team are smart, switched-on and went above and beyond to make sure we were happy and satisfied with every part of the process.

“We’re immensely proud of our beautiful new brand that we feel now really represents who we are, and the ambitions we have for ourselves. Merci!”

Jean-René Giraud