/ One Green Bean

Putting the spring back in the step of a global ad agency


  • Brand Identity
  • Social Media Kits
  • Print Collateral


  • Website Design
  • Website Build
  • Animation Kits

Rebranding full-service earned media agency, One Green Bean, into a grown-up global player without losing sight of their cheeky and irreverent soul.

A key graphic motif we developed was the “spring”—inspired by the company’s core value of “always being two steps ahead”. We designed two springs with two distinct behaviours and styles: a playful, rounded one which bounced vertically; and a grown-up, angular one which wriggles horizontally.

“Working with How&How to develop our new brand identity was a brilliant journey from kick off to completion. We chose the team for their distinct design aesthetic and strength in popping graphics and animation, as we knew this would be a key aspect of our refresh.

"They really understood the unique, distinct personality of our agency brand and our ambition to embrace being a little bit more grown up as our network expands, whilst still staying true to our personality and playful side. These guys are smart, buttoned down on timings and deliverables, and of course highly creative and talented. We’re very pleased with where we landed — brief well and truly nailed.”

Kat Thomas

Founder & Global Executive Creative Director