After extensive research and over 40 one-to-one interviews in the target market, we designed a strategy based on Intergiro's customer persona: the digital pioneer. The brand message of "build, adapt and thrive" was a rallying cry to business owners keen to disrupt an out-dated system — tempered with a dash of understated Swedish restraint. Growth and innovation were important, but trust was too.

Monochromatic, with purposeful splashes of colour — we evolved Intergiro's signature palette while staying true to their minimal Scandinavian roots. The design was clean and built on grid system developed from the evolving shapes of money — from coins to notes then code.