FREETREE
Growing fuzz for a tree-planting browser app
design / Brand Identity, Iconography, Business Collateral
digital / Motion Graphics
Creating a new strategic position and distinct identity for BERA — an equity assessment platform whose unique tools create the guiding light for Fortune 5000 brands.
Our Icon
The North Star was born out of the symbolism of insight. We visualised the unique behaviours of brands and consumers, relationships and cause-and-effect using simple geometric shapes; and then developed these into a comprehensive icon system.
Bringing the brand icons to life with animations
Growing fuzz for a tree-planting browser app
Making a conservation charity less conservative
Funding the agents of change through a sustainable investments app
Visualising human emotion for a global user insights platform
An oasis of calm in the noisy world of ETF investments
Putting the spring back in the step of a global ad agency
Raising awareness on car tyre microplastic pollution
Breathing wisdom and warmth into the leading UX insights brand
Launching an evolutionary business bank
Growing hope for environmental benefits of restoring sea kelp forests
Raising awareness on ocean plastic pollution
Pushing for change on the climate emergency through Future Mobility
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