BERA Brand Showcase

Work / BERA

Finding the North Star for a predictive intelligence brand-building platform.

design / Brand Identity, Iconography, Business Collateral

digital / Motion Graphics

Creating a new strategic position and distinct identity for BERA — an equity assessment platform whose unique tools create the guiding light for Fortune 5000 brands.

Our Icon

The North Star

The North Star was born out of the symbolism of insight. We visualised the unique behaviours of brands and consumers, relationships and cause-and-effect using simple geometric shapes; and then developed these into a comprehensive icon system.

BERA icon story
BERA Billboard
Bringing the brand icons to life with animations
Bringing the brand icons to life with animations
Bringing the brand icons to life with animations

Bringing the brand icons to life with animations

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Icon System

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With huge thanks to Ryan, Jim, Joah and the rest of the BERA team in NYC!

See more work

emm

Turning the tide on female healthcare

Veriff

Creating a trust movement for a freshly-minted Unicorn

flyp

Flipping the property system for a next-gen disruptor

Hotjar

Visualising human emotion for a global user insights platform

FREETREE

Growing fuzz for a tree-planting browser app

Amphico

Leading the outdoor industry towards a circular future

AIQ

Harnessing magnetic attraction in the rebrand of a CX platform

ON THE EDGE

Making a conservation charity less conservative

Trackinsight

An oasis of calm in the noisy world of ETF investments

One Green Bean

Putting the spring back in the step of a global ad agency

Deadly Dust

Raising awareness on car tyre microplastic pollution

USERZOOM

Breathing wisdom and warmth into the leading UX insights brand

EAT LESS PLASTIC

Raising awareness on ocean plastic pollution

e15

Funding the agents of change in a sustainable investments app

FORGOTTEN FORESTS

Growing hope for environmental benefits of restoring sea kelp forests

INTERGIRO

Launching an evolutionary business bank

Kick Game

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