Work / BERA

Finding the North Star for a predictive intelligence brand-building platform.

design / Brand Identity, Iconography, Business Collateral

digital / Motion Graphics

Creating a new strategic position and distinct identity for BERA — an equity assessment platform whose unique tools create the guiding light for Fortune 5000 brands.

Our Icon

The North Star

The North Star was born out of the symbolism of insight. We visualised the unique behaviours of brands and consumers, relationships and cause-and-effect using simple geometric shapes; and then developed these into a comprehensive icon system.

BERA icon story
BERA Billboard
Bringing the brand icons to life with animations
Bringing the brand icons to life with animations
Bringing the brand icons to life with animations

Bringing the brand icons to life with animations

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Icon System

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