The challenge was to create a confident, straight-talking identity for a tech company who use data to foresee potential future outcomes. BERA work with algorithms to revitalise brands who have lost their way — but didn't want to come across as a 'data' company.

Our solution was to transform the 'magic' of their platform into a solid reality. We used chaos theory to explain how seemingly random information (data) can have systematic patterns underpinning it. We developed an icon set based on circles, which could have complexity added or abstracted away. From these icons we developed the 'North Star' — the brand marque which was etched into the logotype and used across company collateral as a visualisation of their process, as well as philosophy.

We used BW Gradual to create a customised wordmark, choosing the font for its pure shapes and fast curves which lent themselves to a ‘Star’ like effect.

Featured in:
Brand New: Under Consideration
Shaping Design
Design by Women
Creative Boom
Designers Bookshop
Logos.ai
Mindsparkle Magazine
Branding Temple

Finding the North Star for a predictive intelligence brand-building platform.

BERA Brand Identity & Design System

Creating a new strategic position and distinct identity for BERA — an equity assessment platform whose unique tools create the guiding light for Fortune 5000 brands.

BERA

We're a creative, branding and digital design agency based in London & Lisbon & LA. We create brands and websites for forward-thinking companies.

How&How | Digital Branding Design Agency in London, Lisbon & LA

We use Google Analytics to track and record your movements on the Website, where you came from and what pages you access. This data is not connected to any personal information.

We use Hubspot for Website analytics and marketing automation. This data is anonymous unless you fill in a form and your contact details are added to our database with your consent.

We use Leadfeeder to see what company IP addresses our traffic is coming from. This data is not connected to any personal information.

We use Hotjar to record session information to see how people use our website. This data is not connected to any personal information.

Our Website uses Cookies to ensure you get the best experience on our Website.

BE-Desktop-mockup-02-1920x1080_1.webm

BE-Desktop-mockup-02-1920x1080.mp4

The North Star was born out of the symbolism of insight. We visualised the unique behaviours of brands and consumers, relationships and cause-and-effect using simple geometric shapes; and then developed these into a comprehensive icon system.

The North Star

small

BERA_16x9.webm

BERA_16x9.mp4

BERA_1x1.webm

BERA_1x1.mp4

MobileSocial 3_1.webm

MobileSocial 3.mp4

Mobile and Social 2.webm

Mobile and Social 2_1.mp4

Bringing the brand icons to life with animations

Icon System

With huge thanks to Ryan, Jim, Joah and the rest of the BERA team in NYC!

Emm-OOHDigital-L.webm

Emm-OOHDigital-L.mp4

Creating a trust movement for a freshly-minted Unicorn

Veriff

VF-Landing-L.webm

VF-Landing-L.mp4

Flipping the property system for a next-gen disruptor

flyp

FL-Work-Index-L.webm

FL-Work-Index-L.mp4

FL-Work-Index-S.webm

FL-Work-Index-S.mp4

Visualising human emotion for a global user insights platform

Hotjar

HJ-OOH-03-1920x1080_3.webm

HJ-OOH-03-1920x1080.mp4

HJ-OOH-03-1080x1080.webm

HJ-OOH-03-1080x1080.mp4

Growing fuzz for a tree-planting browser app

FREETREE

FT-Web-Scroll-Mac-L-4k_1.webm

FT-Web-Scroll-Mac-L-4k.mp4

Leading the outdoor industry towards a circular future

Amphico

Harnessing magnetic attraction in the rebrand of a CX platform

AIQ_OOH_Digital.webm

AIQ_OOH_Digital.mp4

Making a conservation charity less conservative

ON THE EDGE

OTEC-icon-slider 2_1.webm

OTEC-icon-slider 2.mp4

OTE_Icon_Slider_1080x1080.webm

OTE_Icon_Slider_1080x1080.mp4

An oasis of calm in the noisy world of ETF investments

Trackinsight

Landing_1920x1080.webm

Landing_1920x1080.mp4

Landing_1080x1080.webm

Landing_1080x1080_1.mp4

Putting the spring back in the step of a global ad agency

One Green Bean

Raising awareness on car tyre microplastic pollution

Deadly Dust

Breathing wisdom and warmth into the leading UX insights brand

USERZOOM

UZ-logo-intro-L.webm

UZ-logo-intro-L.mp4

UZ-logo-intro-S.webm

UZ-logo-intro-S.mp4

Raising awareness on ocean plastic pollution

EAT LESS PLASTIC

Funding the agents of change in a sustainable investments app

Growing hope for environmental benefits of restoring sea kelp forests

Work / BERA