Food and drink branding agency
HOW+HOW is a food and drink branding agency for challenger brands. We create the names, identities, packaging and tone of voice that get products noticed on crowded shelves, and picked up again.
Wild Thingz went from a blank page to listings at Ocado, Waitrose and WHSmith, and a Gold at the Symbol Creative Awards. Snooz launched into the crowded ice cream category and was covered from the design press to The Grocer. Yum Bun’s rebrand lifted Instagram engagement by 434%.
Branding food and drink
You have seconds on shelf. Shoppers decide fast. Packaging has to stop them, explain the product and give them a reason to choose you over the brand they bought last time. We design packaging systems that work at shelf distance and up close.
Break category codes on purpose. Most categories look the same. Snooz dropped the gingham and seaside cues of ice cream for a brand built for after dark. Wild Thingz made better-for-you sweets feel punk, not worthy. Knowing which codes to keep and which to break is the strategy.
Personality sells. In food and drink, tone of voice and character carry the brand across pack, social and retail. Wild Thingz’ mascot Vee and its ‘punk, not junk’ voice earned awards for tone of voice and packaging.
Retail buyers matter as much as shoppers. Listings depend on a brand that looks ready for the shelf and a story buyers believe. Wild Thingz secured Ocado and Waitrose within six months of launch.
How we work with food and drink brands
We cover strategy and naming, identity, tone of voice and packaging, and website design and development, with one team. That means the idea behind the brand carries from the name to the pack to the launch site.
Every project is scoped to your stage, from a pre-launch brand that needs a name and first packs to an established business ready to rebrand. We agree a fixed fee after a short discovery call.