Wild Thingz
Punk, not junk. How Wild Thingz’ plant-based candy sank its teeth into the shelves of the UK’s biggest supermarkets.
What’s the truth?
62% of parents are reluctant to give their children sweets, but the rise of healthy snack food has created a world of better-for-you blandness. If only kids could taste the rainbow without all that rubbish…
How’d we turn it up?
Enter Wild Thingz: a category-changing candy brand that kids would go mad for (and parents wouldn’t feel bad about). Leaning into nature’s unapologetic side, with the ingredients of a saint but the energy—and shelf appeal—of a sinner.
We went all in on
ADC Annual Awards 2025: Bronze Cube in Illustration
Winner, Creative Review Annual Awards 2025: Design
Year in Review 2024: Best in Packaging
Brand Impact Awards Winner 2024: Bronze
Symbol Creative Awards 2025: Gold Rebranding
Year in Review 2024: Best in Typography
Honorable Mention, The Subtext 2024: Tone of Voice
Year in Review 2024: Best in Tone of Voice
ADC Annual Awards 2025: Bronze Cube in Illustration
Winner, Creative Review Annual Awards 2025: Design
Year in Review 2024: Best in Packaging
Brand Impact Awards Winner 2024: Bronze
Symbol Creative Awards 2025: Gold Rebranding
Year in Review 2024: Best in Typography
Honorable Mention, The Subtext 2024: Tone of Voice
Year in Review 2024: Best in Tone of Voice
ADC Annual Awards 2025: Bronze Cube in Illustration
Winner, Creative Review Annual Awards 2025: Design
Year in Review 2024: Best in Packaging
Brand Impact Awards Winner 2024: Bronze
Symbol Creative Awards 2025: Gold Rebranding
Year in Review 2024: Best in Typography
Honorable Mention, The Subtext 2024: Tone of Voice
Year in Review 2024: Best in Tone of Voice
ADC Annual Awards 2025: Bronze Cube in Illustration
Winner, Creative Review Annual Awards 2025: Design
Year in Review 2024: Best in Packaging
Brand Impact Awards Winner 2024: Bronze
Symbol Creative Awards 2025: Gold Rebranding
Year in Review 2024: Best in Typography
Honorable Mention, The Subtext 2024: Tone of Voice
Year in Review 2024: Best in Tone of Voice
ADC Annual Awards 2025: Bronze Cube in Illustration
Winner, Creative Review Annual Awards 2025: Design
Year in Review 2024: Best in Packaging
Brand Impact Awards Winner 2024: Bronze
Symbol Creative Awards 2025: Gold Rebranding
Year in Review 2024: Best in Typography
Honorable Mention, The Subtext 2024: Tone of Voice
Year in Review 2024: Best in Tone of Voice
ADC Annual Awards 2025: Bronze Cube in Illustration
Winner, Creative Review Annual Awards 2025: Design
Year in Review 2024: Best in Packaging
Brand Impact Awards Winner 2024: Bronze
Symbol Creative Awards 2025: Gold Rebranding
Year in Review 2024: Best in Typography
Honorable Mention, The Subtext 2024: Tone of Voice
Year in Review 2024: Best in Tone of Voice
Say whassup to Vee, the mohawk-sporting Venus flytrap. Inspired by tattoos and grungy skater brands, she is the epitome of punk, not junk.
Where it all started. We wanted the brand and product names to say organic, but with a rebellious twist. Enter Wild Thingz.
"It's been a wonderful experience working with HOW+HOW on the Wild Thingz brand. It's been a truly collaborative, and highly creative experience all the way through — from naming all the way to the final website design and build.
"The team's capacity for ideation, and thoughtful approach to a creative challenge is magic to witness, and be a part of."
Not only a voice, but an opinion. Our messaging calls out the category for containing so much crap, rendered in a rock-and-roll typeface.
Dark, brooding colours, a logo made out of thorns and wild 3D creations push plant-based anarchy to the limit.
The Dieline | Wild Thingz
Creative Review | Wild Thingz
Design Week | Wild Thingz
Fonts in Use | Wild Thingz
The Grocer | Wild Thingz
The Brand Identity | Wild Thingz
Creative Boom | Wild Thingz
Visuelle Magazine | Wild Thingz
Brands in Motion | Wild Thingz
Mindsparkle Mag | Wild Thingz
Design Week | Mascot Feature
Brand New | Wild Thingz
Transform Magazine | Wild Thingz
The Future Lab | Wild Thingz
Logos World | Wild Thingz
The Dieline | Wild Thingz
Creative Review | Wild Thingz
Design Week | Wild Thingz
Fonts in Use | Wild Thingz
The Grocer | Wild Thingz
The Brand Identity | Wild Thingz
Creative Boom | Wild Thingz
Visuelle Magazine | Wild Thingz
Brands in Motion | Wild Thingz
Mindsparkle Mag | Wild Thingz
Design Week | Mascot Feature
Brand New | Wild Thingz
Transform Magazine | Wild Thingz
The Future Lab | Wild Thingz
Logos World | Wild Thingz
The Dieline | Wild Thingz
Creative Review | Wild Thingz
Design Week | Wild Thingz
Fonts in Use | Wild Thingz
The Grocer | Wild Thingz
The Brand Identity | Wild Thingz
Creative Boom | Wild Thingz
Visuelle Magazine | Wild Thingz
Brands in Motion | Wild Thingz
Mindsparkle Mag | Wild Thingz
Design Week | Mascot Feature
Brand New | Wild Thingz
Transform Magazine | Wild Thingz
The Future Lab | Wild Thingz
Logos World | Wild Thingz
The Dieline | Wild Thingz
Creative Review | Wild Thingz
Design Week | Wild Thingz
Fonts in Use | Wild Thingz
The Grocer | Wild Thingz
The Brand Identity | Wild Thingz
Creative Boom | Wild Thingz
Visuelle Magazine | Wild Thingz
Brands in Motion | Wild Thingz
Mindsparkle Mag | Wild Thingz
Design Week | Mascot Feature
Brand New | Wild Thingz
Transform Magazine | Wild Thingz
The Future Lab | Wild Thingz
Logos World | Wild Thingz
The Dieline | Wild Thingz
Creative Review | Wild Thingz
Design Week | Wild Thingz
Fonts in Use | Wild Thingz
The Grocer | Wild Thingz
The Brand Identity | Wild Thingz
Creative Boom | Wild Thingz
Visuelle Magazine | Wild Thingz
Brands in Motion | Wild Thingz
Mindsparkle Mag | Wild Thingz
Design Week | Mascot Feature
Brand New | Wild Thingz
Transform Magazine | Wild Thingz
The Future Lab | Wild Thingz
Logos World | Wild Thingz
The Dieline | Wild Thingz
Creative Review | Wild Thingz
Design Week | Wild Thingz
Fonts in Use | Wild Thingz
The Grocer | Wild Thingz
The Brand Identity | Wild Thingz
Creative Boom | Wild Thingz
Visuelle Magazine | Wild Thingz
Brands in Motion | Wild Thingz
Mindsparkle Mag | Wild Thingz
Design Week | Mascot Feature
Brand New | Wild Thingz
Transform Magazine | Wild Thingz
The Future Lab | Wild Thingz
Logos World | Wild Thingz
Proof of the truth
Credits
