News
Our founder, Cat How, spoke to Monotype as part of their Creative Characters Podcast.
Please vote for us for SXSW London! We've been asked to speak on a panel about design and play with Badberries.
Our founder, Cat How, has won "Branding Agency CEO of the Year 2024" from the CEO of the Year Awards, hosted by CEO Monthly Magazine.
Our incredible Assoc. Creative Director, Priyjah Paramasivam, took to the stage at Common Interest and, naturally, absolutely smashed it!
Our founder, Cat How, has just wrapped up a week in Lisbon speaking at Web Summit and attending a founders retreat. One of our favorite events and places. We'll be back!
Creative Bloq feature our rebrand for Chester Zoo, focusing on how the "logo has a powerful hidden meaning."
Our disruptive rebrand for Wild Thingz gets star treatment across The Brand Identity—featuring across all socials, the blog and newsletter.
Our work for Wild Thingz has been featured in design publication, Visuelle.
Our founder, Cat How, is speaking at Web Summit in Lisbon—hosting the Creative Stage and the Startup Showcase, as well as judging and hosting roundtables.
Our founder, Cat How, spoke at Canva in London as part of the Monotype Type Trends evening.
Creative Boom asked us what is getting us excited and energized about 2025. We said... quite a lot!
Our founder, Cat How, is a Judge at The Annual Creative Review Awards 2025!
We picked up our trophy at the Brand Impact Awards for our work on the Aruba Conservation Brand last night!
Chester Zoo features on the Drum! They discuss Chester Zoo's new repositioning around conservation 'Is Zoo a dirty word?'
Our new rebrand for Chester Zoo features on Creative Review today!
Wild Thingz features on The Dieline. They highlight that 'better-for-you candy brands don't have to be boring' and we couldn't agree more!
Our founder, Cat How, will be judging the Startup Pitch stage at Web Summit in Lisbon this year, alongside MCing the Creative Stage and hosting a roundtable on "Daring to be Different in Brand".
Design Week feature our latest rebrand for Chester Zoo, particularly loving the 'sense of abundance' we bring to the website.
Creative Boom have featured our latest rebrand for Chester Zoo!
Creative Boom asked our founder, Cat How, about what emerging trends will be big in 2025. Her answer: minimalism maximalism!
Our founders, Cat and Rog How, were interviewed by Design Week on whether they think User personas help create better designs →
Our founder, Cat How, was interviewed by Creative Review on knowing your worth and how that translates into getting paid fairly.
Our founder, Cat How, premieres our new Wild Thingz and Chester Zoo brands at the Brand New Conference in Salt Lake City, Utah.
Our rebrand for Wild Thingz has made it onto Mindsparkle Magazine this week :)
We're so thrilled that our founder, Cat How, is working with D&AD Shift as their program mentor: helping students from non-traditional design backgrounds break into the creative industry.
Our rebrand for Wild Thingz has landed a great review in Brand New: Under Consideration.
Our event at Patagonia Santa Monica was a huge success with Nina Arshagouni (Cash App) and Nick Barham (FNDR).
Creative Review feature our new rebrand for challenger candy brand Wild Thingz: calling it 'A scary Identity for a Sweet Brand'
Veteran design publication, Creative Boom, have featured our rebrand for Wild Thingz. Punk, not junk all the way.
We've won Bronze at the Brand Impact Awards 2024 for our work on the Aruba Conservation Foundation rebrand!
Cat just returned from speaking at POV Budapest, where she talked about the importance of brand narrative and being brave.
Our founder, Cat How, recently spoke at Canva about Type Trends. We took the position of being playfully anti-trend—arguing that a brand should never be built on a trendy, transient typeface. Here's some creative from the talk.
Our second GetEven has landed. Our Priyjah Paramasivam, will be joined by coaches and co-founders of Concrete Wall Club, Carol-Anne Ward and Chloe Lowe, to talk about rewriting insecurity, body language and making yourself heard.
Katy Cowan interviews our founder, Cat How, in a feature on our GetEven initiative: a pro-bono, studio-funded program designed to support women in the creative industry.
What is type saying to us in 2024? Our founder, Cat How, talks and joins a panel at Monotype's Type Trends evening at Canva in London.
The Drum’s new columnist, Nat Maher, features our new GetEven initiative and explores why there are so few women in design leadership positions.
Our founder, Cat How, is speaking at Design Layers—Readymag's online conference—where she'll be looking at aligning ethics, creativity and business goals.
Our founders, Cat and Rog How, are doing a two-part workshop and brand strategy course at SoHo House West Hollywood in October. Stay tuned for a link to sign up!
Our team at How&How are participating in this year's Studio Super Cup: 5-a-side football tournament for design studios. In the run up, we've a £500 fundraising target to hit, all of which will be donated to charity, Football Beyond Borders →
Our first studio-initiated GetEven session empowering female creatives kicks off with Nina Arshagouni (ex H&H) talking to financial coaches Alina Burlacu and Mykail James about Finances.
Our founder and ECD, Cat How, will be giving a talk to the students of D&AD's Shift Program in October.
We're thrilled to have a first-class review of our rebrand for The Wombles in Brand New: Under Consideration. High fives all round!
Independent type design foundry, Blaze Type, feature our rebrand for The Wombles in a case study for their typeface, Kyle.
After our sell-out talk at Patagonia in Santa Monica last year, we’re back with another event for LA Tech Week 2024. Our speakers come from Patagonia, CashApp and FNDR. Sign up now →
Veteran typography publication, Fonts in Use, have featured our use of Nordvest; Kyle and Alkaline typefaces in our latest rebrand of the Wombles.
Our founder, Cat How, was interviewed as part of an article looking at pioneering Mothers in Design.
Creative Bloq feature our rebrand for the Wombles, finding it a "cosy blast of nostalgia".
Legendary design publication, Creative Boom, feature our latest rebrand for The Wombles.
Sir John Heggarty's Business of Creativity featured our Wombles rebrand, citing the need for more of the grassroots environmental activism the characters' pioneer.
Our recent 'glow up' rebrand for The Wombles has been featured in Creative Review.
Rog & Cat were invited to talk about brand narrative and storytelling to the creative team at the iMax Headquarters in LA.
It's Nice That have featured our 'suitably charming' rebrand for the Wombles.
We’re all over Europe and the US in the coming months. If you’re around, do come and say hi!
The Drum features our exciting expansion to LA! Check out our interview here →
Our founders, Cat & Rog How, spoke to Drew Wilson from Kittl on creating visually memorable brands, covering everything from the creative process to finalizing a brand identity. Listen here →
Our Founder and ECD, Cat How, is speaking at Web Summit 2024 in Lisbon and will be the MC at the Creative Summit Stage.
Our founder, Cat How, was interviewed by The Brand Identity about her upcoming lecture at POV Budapest in September. Check it out →
BP&O feature our "visually uplifting", "striking" and "beautiful" rebrand for Hometree.
We've been working on our community's feedback for GetEven: our free mentorship program for women, by women. We're now looking for professional coaches before we release the final line-up!
Creative Boom has featured our rebrand for Pachama, a leader in carbon removal and nature restoration.
Our Founder, Cat How spoke at the 2024 All Flows Design Conference in London. It featured an incredible lineup of international speakers, creative thinkers, artists & innovators!
Our rebrand for Yum Bun was featured in The Brand Identity's "Eight Brands with the Cutest Mascots".
LSN:Global showcase our new rebrand for Aruba Conservation Foundation, an organisation speaking up for the interests of local ecosystems and reminding locals of their ties with the land.
We’ve turned 4! And we’re raising a glass to another exciting year ahead 🥳🥂 (can anyone see the hidden 4 here too?)
Our Founder, Cat How, is speaking at the Brand New Conference in Salt Lake City, Utah. BNC is a two-day event focused on brand identity featuring "influential practitioners from around the globe".
The Subtext features our verbal identity for the Aruba Conservation Foundation.
Our founder, Rog How, was interviewed by Drew from Kittl on the importance of branding and how discovery is the most vital step in understanding your clients needs. Find the full episode here →
Our founder, Cat How, talks to Colin Crooks MBE on running How&How and 're-imagining creativity'. Find the full episode here →
Creative Bloq feature our "transformative rebrand" for Aruba Conservation Foundation.
Brand New have featured our latest rebrand for Aruba Conservation Foundation!
Creative Review have featured our latest rebrand for the Aruba Conservation Foundation, celebrating how our work "gives nature a voice".
Calling the next gen of female leaders! We're launching GetEven, a free mentorship program for women, by women.
It's National 404 Day... the origins of which came from making mistakes—which we thought was fun. Here's to making mistakes, and celebrating them!
Our founder, Cat How, has been invited to Parliament to speak with Lord Blunkett, as part of Leaders of Great Britain.
Our rebrand for materials innovation (bio-concrete) company, Biozeroc, has been featured on The Brand Identity.
We've moved to a beautiful new studio in Shoreditch, London! Finally :)
Pachama's logo - the symbiosis of nature, technology and community - has been featured in BP&O as one of the very best in contemporary logo design.
The Brand Identity features our Emm rebrand in it's article 'Eight Identities for Health and Wellness'.
Our Founder and ECD, Cat How, offers her thoughts on 'the baby question', leadership, pay gaps and more.
Cat joins Mustard's Creative Industries Round Table for a discussion on women in the workforce as part of International Women's Day.
Our Founder and ECD, Cat How, talks creative equity with Natasha Smith-Langridge and Lucy Doolan on the Let's Spark Podcast.
A little thank you from us to all the 1000's of people who applied to our open roles in the last few weeks! We are honoured and truly grateful for the response 🙏
There's always so much beautiful creative that ends up on the cutting room floor... But we're flying the flag for The Rejects! Here's some work for a recent project that ended up cut.
Our founder and ECD, Cat How, spoke to Readymag about maintaining a work-life balance and how it feels to be a design leader.
Our founder and ECD, Cat How, spoke to Future London Academy on what makes creative founders unique. Cat talks of turning the reality of 'what is...' into the tantalising prospect of 'what could be...'
Our founder and ECD, Cat How, is speaking at the All Flows Festival. The conference delivers an expanded programme of talks and workshops between May 22-24, plus film screenings and social events.
We scooped a bunch of awards in Brand New's Year in Review 2023! Thanks to our incredible team at How&How.
Welcome 2024! What have you in store for us...?
Greenwashing is wearing thin. As the climate crisis gets realer than real, consumers are becoming increasingly switched-on and savvy when it comes to environmental issues. What can Brands do about it?
Cat spoke to Claire Blythe from the ‘My Life in Design Podcast’ on her route into design. Cat runs us through her career so far, from journalism, to building and selling creative businesses and how it prepared her to launch How&How during lockdown.
What better thing to squash than our logo? 3D explorations from the studio.
Our Founder and ECD, Cat How, spoke to Creative Boom on the importance of soft people skills, winning friends and influencing people.
Our founder and ECD, Cat How, opened the Creatiff Stage Web Summit in Lisbon, then MCd it for the rest of the morning. She spoke about her journey through creativity and how it instilled a passion to liberate ideas the world deserves — using creativity as a vessel of meaning, and a building block of culture.
Because our minds are better at creating ideas than storing them, we create adaptable toolkits that not only give brand teams everything they need to effectively manage their brand, but empower them to work autonomously. Read more here!
Could you build a brand which lasts 7,000 years? Our founder Rog How looked at this and much more in his talk on 'Designing for Possibility' at Hotjar's #Hotsauceconference in New York City this week 🔥
Freetree, Biozeroc and Hometree all feature on Creative Review’s ‘The Changing Face of Sustainable Branding’ which explores how the visual language around sustainability is evolving.
Our founder and ECD, Cat How, judged the ACE*LI Awards in Vilnius, Lithuania and was invited to do a talk afterwards. She also presented the Design Awards to the winners at the end of the two-day event, and can't wait to see what they get up to next!
Brand New — Under Consideration feature our new identity for Hometree to rave reviews in “No Countree for Old Boilers”
Creative Boom have featured our colourful rebrand for Hometree - loving our riff on Maple the tree mascot as a ‘transition companion’
Our Founder and ECD, Cat How, is speaking at Web Summit 2023 in Lisbon.
Design Week features our playful rebrand for Hometree, a residential energy service transitioning its move towards a cleaner, greener energy.
We’ve been firmly anti-Brexit. Firmly anti Trump’s Wall. Firmly anti-borders at all to be quite honest. That’s why we help sponsor the VISAs of all full-timers at How&How at our different studio locations. Borders are there to be broken ✌️
Our founder and ECD, Cat How, will give a keynote speech at the ADC*E Awards in Vilnius this October. Her talk, The Never-Ending Story, looks at how to build memorable brands that people not only understand and recognise, but rally behind.
Our Founder and ECD, Cat How, was recently asked by Design by Women to give her opinion on whether she believes the design industry is ageist. Here are some of her thoughts...
Our Founder and ECD, Cat How, has been asked to judge the Design category of the ADC*E Awards in Vilnius this year.
A rebrand for Golden Oak: a transformational school that combines both educational and psychedelic therapeutic practices to develop human intuition and an animistic relationship with the Natural world.
What distinguishes a great brand identity from a good one? Here's our take on it...
Our Founder & ECD, Cat How, will talk at Typocircle (London) on how we do, what we do at How&How. Find tickets here ↗️
Swap hassle, for hustle! Our latest work for Kato (formerly Least and AgentsInsight) celebrates the simplicity of blocks and docs.
The Drum believed in boring by featuring our latest cleantech project for Biozeroc: "Why a branding agency set out to make ‘boring’ carbon-neutral concrete cool."
Illustrations we’ve been working on for a household name, now manifesting into a recycling-focused fashion brand. All illys are of scraps of household waste that can be upcycled or reused.
Design publication, It's Nice That, enjoy how we've avoided "an overly 'friendly or soft'” look in their write-up about our bio-concrete rebrand, Biozeroc.
LS:N have featured our rebrand to Biozeroc. They write: "The use of subversion in sustainability messaging is proliferating. This creative strategy can draw attention to topics that the wider public is tired of hearing about, or doesn’t care for much, to initiate a climate conversation."
Turning 3 has made us reflective. Here's a little piece on our agency's idealistic, overarching brand idea: turning what is, into what could be.
Creative Review feature our bold identity for Biozeroc, a British startup aiming to revolutionise the construction industry.
Creative Boom feature our identity for a new zero-carbon alternative to concrete, from material innovation startup Biozeroc.
Life's too short to not have fun. If we had our way, we'd do these every day! Our Yum Bun rebrand made it into The Brand Identity's hit-list this week of playful rebrands, thrilled to be in such good company too 🥳
The Brand Identity interview our wonderful motion designer, Joana Fatela, on animation, side projects, and the tastiest studio snacks.
Our founder and ECD, Cat How, hosted the Creatiff Stage and the PandaConf Stages at Collision Conference 2023. The Toronto-based summit has been dubbed "the Olympics of Tech", and brings together the people and companies redefining the global tech industry.
Chances are you know what a "Brand" is. Perhaps even a "Design System". But we've merged these ideas in new work designing Brand Systems: taking the creative raw materials of a brand and applying systems thinking to equip teams with the tools they need to work more collaboratively, more creatively and more effectively. Our Design Director, Luke Scott, looks at how we future-proof brands by designing for possibility.
We partnered with Patagonia to host a talk as part of LA Tech Week. "Planet & Profit: can brands have it all?" will see our Founder & Managing Director, Rog How, speak with a panel from Patagonia, Seabin, LA Cleantech Incubator (LACI), Ecodrive and The Verticale.
The Brand Identity feature our vibrant rebrand for software testing platform, Sauce Labs, in their edit this week.
Our founder and ECD, Cat How, spoke on Creative Review's podcast: What do you earn? She discusses the thorny subject of pay in the creative industries with Eliza Williams, CR’s editor and podcast host; Sachini Imbuldeniya and Stu Outhwaite-Noel.
So. We got there. Big fat old 80 (more like just over 80 but we like a round number). Our work towards getting here has taken almost a year, and once we submit to B Corp UK then it will most likely take us another 6 to 9 months to get certified. But it has been worth every minute.
Our Founder & ECD, Cat How, chatted to the talented folks at #CreativeMeetup next week: sharing some new work and discussing her initiatives for How&How in 2023 ⚡️
The Brand Identity asked us to share our thoughts on a notion that brand designers are faced with time and time again: systemisation.
Our Founder & ECD, Cat How, delivered a keynote speech to a sold-out audience about her creative journey from Bristol in the South West of England, as part of the West of England Design Forum's "Creative Roots" night. She spoke alongside Global ECD of JKR, Lisa Smith.
There will never be a better time than today to change your name. So you might as well pull the trigger. Here's why.
Creative Boom have featured our fresh and optimistic rebrand for Yum Bun, London's OG streetside bao vendors. They highlighted our color palette, 'bunrises' and how we developed the mascot called Bowie. Lifting spirits. Raising standards. They loved our feel-good fusion vibes!
The Brand Identity featured rebrand for Yum Bun, praising our "velutinous tone" and "undeniably joyous identity system."
Hey buddy. How are you? Sometimes this question is all it takes to transform a grey day into a more sunny one. Caring for our team-mates is something we feel very strongly about at H&H. That’s why we've started a Buddy System in our studios—where everyone is allocated a new buddy each month, along with some pocket money to spend together on hanging out.
We're so proud to now be a Living Wage Employer, after having been officially certified by the Living Wage Foundation. The LWFaccredits Living Wage Employers for their commitment to paying their staff according to the cost of living.
We've been invited to talk on the Industry Panel as part of Shillington Education's Graduate Review sessions this week. Our London team's Design Director, Luke Scott, and Senior Designer, Lucy McGinley, will be flying the H&H flag and answering any questions 🙌
The Brand Identity feature our colourful rebrand for property-disruptors, Flyp, in their Edit this week.
Colour and collage exploration we worked on recently while exploring some new styles for an exciting conservation project we’re working on this year. Watch this space… 👀 🌱
Descomunal Design Talks asked our Assoc. Creative Director, Chris Beck, to speak to a sold-out crowd about why we love Lisbon so much as a place to live and work.
Excited to announce our Founder and Exec. Creative Director, Cat How, will be judging the 2023 Design Week Awards!
As part of International Women's Day 2023, Creative Boom interview our Founder and Exec. Creative Director, Cat How, on her tips for success setting up your own business in the creative industry. Cat's response: "start yesterday".
Design Week interview our Founder and Exec. Creative Director, Cat How, on our latest rebrand for SauceLabs and how we created our “retro-futurist” illustrations.
Creative Boom feature our rebrand for SauceLabs, writing: "How&How elevates the SAAS platform giant with an elegant, code-inspired brand identity"
Creative Review interview our Founder and Exec. Creative Director, Cat How, on How&How's pioneering approach to gender equality in our studio. Discussing the pros and cons of total salary transparency.
Today is Friday… and our team are being paid to take the day off. At How&How all full-timers operate on a 9-day fortnight, meaning we pay our team to take every other Friday off in order to rest, relax and recuperate. With absolutely no change to their salary :)
The Brand Identity feature our Amphico rebrand, writing: "How&How adorn their pro-bono identity for Amphico with watery inktraps and lotus-inspired imagery."
Read more about how we designed and built a fully responsive Headless CMS website for On the Edge...
Sometimes it surprises people how financially powerful good design can be to their business. So it’s always nice to see how our rebrands have significantly helped our partner’s win funding, reach Unicorn status or just be considered… HOT.
Mindsparkle Magazine jump on a plane to Portugal and interview our Founders, Rog and Cat How, in our Lisbon studio.
Creative Boom asked us for our thoughts on why, and what, clients often undervalue about graphic design. We had some advice :)
The Brand Identity feature our Emm rebrand writing: "How&How turn the tide on female healthcare in their vibrant identity for femtech revolutioner, Emm"
Nikky Lyle interviews our Founder, Cat How, about her journey in building a successful agency, and what she looks for when hiring candidates for How&How.
LSN: Global interview our founder Cat How and Jun Kamei, founder of Amphico, on our rebrand and how material innovation will accelerate the leisure sector’s move to a sustainable future.
Our editorial for Creative Boom on our belief in the value of branding. We ask the question: if yesterday's brands were all about repetition, what are they today?
Trend forecasters, LSN:Global, showcase our new rebrand for mono-material outdoor company Amphico.
2022 saw us steadily build our B-Corp points up to the golden prize of 80, constantly adding new policies, ways of working and goals for people & planet to weave into the fabric of our business. Here are some of the policies we've now implemented...
Design Week invite our Founder and Exec. Creative Director, Cat How, to predict the trends she sees emerging in the coming year. Asking: what will branding look like in 2023?
It's Nice That feature our latest work for mono-material pioneers, Amphico, writing: "Amphico’s rebrand spotlights the outdoor industry’s recycling problem and the material tackling it."
Happy New Year! Here's to 2023 🥳
Design publication, The Dieline, feature our rebrand of Emm, writing: "Branding agency How&How worked with Emm to develop a brand strategy that reflects period's cyclical nature."
The Brand Identity feature our latest rebrand for Veriff, writing "How&How’s strategic identity for Veriff conveys the purpose-driven ethos of transparency and trust."
Creative Boom interview our founder and creative director, Cat How, for this piece, writing where she explains how her team crafted a visceral new visual identity for this groundbreaking new device.
Design Week feature our latest work for Emm, and celebrate our rebrand of the world’s first smart menstrual cup!
It's Nice That have chosen to feature our Eat Less Plastic work as part of their selection of publications, research projects, fonts and campaigns that respond to the future-proofing of our industry and planet.
When It's Nice That featured our Eat Less Plastic campaign as part of COP27 last week, we realised that despite being a campaign spun up by our team pro bono in 2020, it still had even more pressing relevance today...
Design Week feature our rebrand for flyp, interviewing our founder and creative director, Cat How, on creating a new design system to help the company in its bid to turn the housing market on its head.
All hail the property revolution! LS:N Global and The Future Laboratory have written about our recent rebrand for flyp.
A snapshot of the branding work we did for a vibey Austrian street food and techno bar brand inspired by the founder's love of falafels and DJing.
The Brand Identity asked us our thoughts on how to manage difficult clients. We told them: “There is no such thing as a difficult client. We work with every client to set up a process that works for them, in order for us to get what we all need to make progress and great work.”
We created this because we liked how it made us think differently about the Planet. Changing perceptions is important. As a studio it’s our mission to find different ways of visually communicating the urgency of the climate emergency. Onwards.
Lovers Magazine interview our Founder and Exec. Creative Director, Cat How, on her daily routine and the path that took her into design.
We love Europe, but we love America too. 🌴 This is why we’re NOW opening a studio in LA!
It may be rainy, but we still love it. 🌧 Here are some reasons why one of our studios is based in LONDON!
Sunshine for 300 days a year? 😎 Here are some of the reasons why one of our studios is based in LISBON!
Design Week feature our latest rebrand for Estonian tech unicorn, Veriff. "How&How creates new hologram-inspired identity for verification platform Veriff," writes Henry Wong.
Our Founder and Exec. Creative Director, Cat How, discusses Salaries, Secrecy & Lies in this explosive NDA podcast. She chats with host Katie Cadwell about things people are too afraid to ask around this taboo subject.
Pot washer. Journalist. Drug dealer. Lawyer. Builder. Cigarette packer. Librarian. Top 40 Chart Show Producer. Supermarket ‘cheese cube’ promoter. Ice cream dolly. Fish gutter. Sandwich delivery driver. Bartender. Erm, Royal Money Counter? At How&How we've had all these jobs, and we think it makes us a more diverse (and interesting) team. Oddjobber? Come join us!
Design Week interviewed us about our journey to B-Corp. Our Founder Cat How explains how, “It has made us adopt policies and initiatives that we wouldn’t have even thought of, which is 100% a fantastic thing.”
The Brand Identity feature our rebrand for tree-planting app, Freetree writing "How&How bring character and comprehension to commerciality in Freetree’s playful identity system."
At H&H we're incredibly proud of our Open, Equal & Transparent Pay Brackets. We publish all our salary tiers internally and the same job roles are paid exactly the same. Irregardless of gender. Because we think that's fair.
Cat How chats to If You Could and offers five practical steps to help designers level up in their creative careers.
It's Nice That feature our Freetree rebrand writing, "How&How’s tree-planting app rebrand is full of floofy foliage that pops with fuzziness when you click."
Design Week interview our creative director, Cat How, about our latest rebrand for Freetree writing "How&How helps tree-planting app Freetree grow with “fuzzy” rebrand".
Creative Boom interview our Founder and Exec. Creative Director, Cat How, on our latest rebrand for Freetree and how the studio "asked to be paid in 60,000 trees" instead for the job.
We give every member of our team £1000 (€1200) a year each to spend on any courses, training initiatives or programs which can help them grow, develop and explore their practice.
It's Nice That's latest publication, If You Could, interviewed us about the pros and cons of setting up two studios across Europe in London and Lisbon.
The Brand Identity interview our Founder and Exec. Creative Director, Cat How, on our studio's new pro bono environmental initiative. “We want GetSet to be a positive, exciting opportunity to tackle something scary,” she explains.
Some illustration explorations looking at shifting perspectives and scales we created as part of brand dev last week ✏️
Playing around with ProCreate as part of some illustration experiments for a new rebrand.
We're big fans of It's Nice That so was great to see a piece on our GetSet initiative (called "People & Planet") by editor Matt Alagiah for Extra Nice featured on the publication this week.
As part of an ongoing rebrand we’ve been looking at lots of leaves and the stuff that lives on them. Here are some illustration experiments we worked on last week 🌱🐞🐛🪲
If your startup is creating solutions for people and planet then apply for our free rebrand initiative this quarter!
2022 has been our busiest year yet. Because of that we, er, decided to take more time off. Back in January we started a 9-day fortnight where every other Friday we're paid to put our feet up! We're off today. Here's what some of us got up to last time ✌️
Design Week interview our Founder and Exec. Creative Director, Cat How, on our mission of assigning £200,000 of our budget every year to four climate-related start-ups.
GetSet is our studio-funded pro-bono environmental initiative. Find out what, why and how we set it up here →
It’s a question we’re often asked, and our answer is often sniffed at. Believe what you like. Because we believe, yes. Yes it can. Creativity and brand-building are some of the most powerful tools we have at our disposal. That's why we launched GetSet!
After months of hard work, we’ve launched GetSet—our studio-funded environmental initiative where we’re contributing £200,000 to four climate-tech startups in 2022. Come join us!
Last week saw us launch the new redesign and website for Swedish fintech Intergiro, using the latest technologies in the field of Static Site Generation—resulting in increased performance, security and site speed.
Our Founder, Cat How, was interviewed by the team at Briefbox on the importance of using your head while following your heart.
Our disruptive rebrand for On the Edge makes it onto The Brand Identity this week.
It's Nice That have written a full studio feature about us. Jenny Brewer's article covers three new branding projects, from a bouncy ad agency to a Swedish fintech via floaty seaweed forests.
Our rebrand for On the Edge is featured in LSN:Global's The Future Laboratory. Their insight on our work: "When communicating issues related to the environment, avoid overused branding and messaging. Instead, implement positive and future-facing cues that will engage new audiences."
Out with the old… Happy New Year everyone 🎊
Print Magazine feature our rebrand for On the Edge, writing how we "bring the outside into the digital realm."
Design Week interview Cat How, our Creative Director, on our latest rebrand for conservation charity, On the Edge. Henry Wong writes how the rebrand "features elements inspired by the natural species the organisation hopes to protect."
We’ve been working from the London, Lisbon and LA Second Home locations since we started, growing alongside the plants in their beautiful offices. Earlier this year, we worked alongside their in-house Marketing team on a series of animations and motion graphics for their social media.
Print Mag feature our rebrand for Hotjar, writing how we "helped Hotjar’s branding go from Tinder look-a-like to a strong identity system."
Penguin Books commissioned us to design a six-week Winter Campaign for Ladybird Books—Penguin’s imprint of children’s books for 0-7s. Our Little Big Year campaign examined 2020 through the lens of data visualisations, using warmth and humour to help visualise a complicated and difficult year.
Our founder, Cat How, spoke to Monotype as part of their Creative Characters Podcast.
Our incredible Assoc. Creative Director, Priyjah Paramasivam, took to the stage at Common Interest and, naturally, absolutely smashed it!
Our disruptive rebrand for Wild Thingz gets star treatment across The Brand Identity—featuring across all socials, the blog and newsletter.
Our founder, Cat How, spoke at Canva in London as part of the Monotype Type Trends evening.
We picked up our trophy at the Brand Impact Awards for our work on the Aruba Conservation Brand last night!
Wild Thingz features on The Dieline. They highlight that 'better-for-you candy brands don't have to be boring' and we couldn't agree more!
Creative Boom have featured our latest rebrand for Chester Zoo!
Our founder, Cat How, was interviewed by Creative Review on knowing your worth and how that translates into getting paid fairly.
We're so thrilled that our founder, Cat How, is working with D&AD Shift as their program mentor: helping students from non-traditional design backgrounds break into the creative industry.
Creative Review feature our new rebrand for challenger candy brand Wild Thingz: calling it 'A scary Identity for a Sweet Brand'
Cat just returned from speaking at POV Budapest, where she talked about the importance of brand narrative and being brave.
Katy Cowan interviews our founder, Cat How, in a feature on our GetEven initiative: a pro-bono, studio-funded program designed to support women in the creative industry.
Our founder, Cat How, is speaking at Design Layers—Readymag's online conference—where she'll be looking at aligning ethics, creativity and business goals.
Our first studio-initiated GetEven session empowering female creatives kicks off with Nina Arshagouni (ex H&H) talking to financial coaches Alina Burlacu and Mykail James about Finances.
Independent type design foundry, Blaze Type, feature our rebrand for The Wombles in a case study for their typeface, Kyle.
Our founder, Cat How, was interviewed as part of an article looking at pioneering Mothers in Design.
Sir John Heggarty's Business of Creativity featured our Wombles rebrand, citing the need for more of the grassroots environmental activism the characters' pioneer.
It's Nice That have featured our 'suitably charming' rebrand for the Wombles.
Our founders, Cat & Rog How, spoke to Drew Wilson from Kittl on creating visually memorable brands, covering everything from the creative process to finalizing a brand identity. Listen here →
BP&O feature our "visually uplifting", "striking" and "beautiful" rebrand for Hometree.
Our Founder, Cat How spoke at the 2024 All Flows Design Conference in London. It featured an incredible lineup of international speakers, creative thinkers, artists & innovators!
We’ve turned 4! And we’re raising a glass to another exciting year ahead 🥳🥂 (can anyone see the hidden 4 here too?)
Our founder, Rog How, was interviewed by Drew from Kittl on the importance of branding and how discovery is the most vital step in understanding your clients needs. Find the full episode here →
Brand New have featured our latest rebrand for Aruba Conservation Foundation!
It's National 404 Day... the origins of which came from making mistakes—which we thought was fun. Here's to making mistakes, and celebrating them!
We've moved to a beautiful new studio in Shoreditch, London! Finally :)
Our Founder and ECD, Cat How, offers her thoughts on 'the baby question', leadership, pay gaps and more.
A little thank you from us to all the 1000's of people who applied to our open roles in the last few weeks! We are honoured and truly grateful for the response 🙏
Our founder and ECD, Cat How, spoke to Future London Academy on what makes creative founders unique. Cat talks of turning the reality of 'what is...' into the tantalising prospect of 'what could be...'
Welcome 2024! What have you in store for us...?
What better thing to squash than our logo? 3D explorations from the studio.
Because our minds are better at creating ideas than storing them, we create adaptable toolkits that not only give brand teams everything they need to effectively manage their brand, but empower them to work autonomously. Read more here!
Our founder and ECD, Cat How, judged the ACE*LI Awards in Vilnius, Lithuania and was invited to do a talk afterwards. She also presented the Design Awards to the winners at the end of the two-day event, and can't wait to see what they get up to next!
Our Founder and ECD, Cat How, is speaking at Web Summit 2023 in Lisbon.
Our founder and ECD, Cat How, will give a keynote speech at the ADC*E Awards in Vilnius this October. Her talk, The Never-Ending Story, looks at how to build memorable brands that people not only understand and recognise, but rally behind.
A rebrand for Golden Oak: a transformational school that combines both educational and psychedelic therapeutic practices to develop human intuition and an animistic relationship with the Natural world.
Swap hassle, for hustle! Our latest work for Kato (formerly Least and AgentsInsight) celebrates the simplicity of blocks and docs.
Design publication, It's Nice That, enjoy how we've avoided "an overly 'friendly or soft'” look in their write-up about our bio-concrete rebrand, Biozeroc.
Creative Review feature our bold identity for Biozeroc, a British startup aiming to revolutionise the construction industry.
The Brand Identity interview our wonderful motion designer, Joana Fatela, on animation, side projects, and the tastiest studio snacks.
We partnered with Patagonia to host a talk as part of LA Tech Week. "Planet & Profit: can brands have it all?" will see our Founder & Managing Director, Rog How, speak with a panel from Patagonia, Seabin, LA Cleantech Incubator (LACI), Ecodrive and The Verticale.
So. We got there. Big fat old 80 (more like just over 80 but we like a round number). Our work towards getting here has taken almost a year, and once we submit to B Corp UK then it will most likely take us another 6 to 9 months to get certified. But it has been worth every minute.
Our Founder & ECD, Cat How, delivered a keynote speech to a sold-out audience about her creative journey from Bristol in the South West of England, as part of the West of England Design Forum's "Creative Roots" night. She spoke alongside Global ECD of JKR, Lisa Smith.
The Brand Identity featured rebrand for Yum Bun, praising our "velutinous tone" and "undeniably joyous identity system."
We've been invited to talk on the Industry Panel as part of Shillington Education's Graduate Review sessions this week. Our London team's Design Director, Luke Scott, and Senior Designer, Lucy McGinley, will be flying the H&H flag and answering any questions 🙌
Descomunal Design Talks asked our Assoc. Creative Director, Chris Beck, to speak to a sold-out crowd about why we love Lisbon so much as a place to live and work.
Design Week interview our Founder and Exec. Creative Director, Cat How, on our latest rebrand for SauceLabs and how we created our “retro-futurist” illustrations.
Today is Friday… and our team are being paid to take the day off. At How&How all full-timers operate on a 9-day fortnight, meaning we pay our team to take every other Friday off in order to rest, relax and recuperate. With absolutely no change to their salary :)
Sometimes it surprises people how financially powerful good design can be to their business. So it’s always nice to see how our rebrands have significantly helped our partner’s win funding, reach Unicorn status or just be considered… HOT.
The Brand Identity feature our Emm rebrand writing: "How&How turn the tide on female healthcare in their vibrant identity for femtech revolutioner, Emm"
Our editorial for Creative Boom on our belief in the value of branding. We ask the question: if yesterday's brands were all about repetition, what are they today?
Design Week invite our Founder and Exec. Creative Director, Cat How, to predict the trends she sees emerging in the coming year. Asking: what will branding look like in 2023?
Design publication, The Dieline, feature our rebrand of Emm, writing: "Branding agency How&How worked with Emm to develop a brand strategy that reflects period's cyclical nature."
Design Week feature our latest work for Emm, and celebrate our rebrand of the world’s first smart menstrual cup!
Design Week feature our rebrand for flyp, interviewing our founder and creative director, Cat How, on creating a new design system to help the company in its bid to turn the housing market on its head.
The Brand Identity asked us our thoughts on how to manage difficult clients. We told them: “There is no such thing as a difficult client. We work with every client to set up a process that works for them, in order for us to get what we all need to make progress and great work.”
We love Europe, but we love America too. 🌴 This is why we’re NOW opening a studio in LA!
Design Week feature our latest rebrand for Estonian tech unicorn, Veriff. "How&How creates new hologram-inspired identity for verification platform Veriff," writes Henry Wong.
Design Week interviewed us about our journey to B-Corp. Our Founder Cat How explains how, “It has made us adopt policies and initiatives that we wouldn’t have even thought of, which is 100% a fantastic thing.”
Cat How chats to If You Could and offers five practical steps to help designers level up in their creative careers.
Creative Boom interview our Founder and Exec. Creative Director, Cat How, on our latest rebrand for Freetree and how the studio "asked to be paid in 60,000 trees" instead for the job.
The Brand Identity interview our Founder and Exec. Creative Director, Cat How, on our studio's new pro bono environmental initiative. “We want GetSet to be a positive, exciting opportunity to tackle something scary,” she explains.
We're big fans of It's Nice That so was great to see a piece on our GetSet initiative (called "People & Planet") by editor Matt Alagiah for Extra Nice featured on the publication this week.
2022 has been our busiest year yet. Because of that we, er, decided to take more time off. Back in January we started a 9-day fortnight where every other Friday we're paid to put our feet up! We're off today. Here's what some of us got up to last time ✌️
It’s a question we’re often asked, and our answer is often sniffed at. Believe what you like. Because we believe, yes. Yes it can. Creativity and brand-building are some of the most powerful tools we have at our disposal. That's why we launched GetSet!
Our Founder, Cat How, was interviewed by the team at Briefbox on the importance of using your head while following your heart.
Our rebrand for On the Edge is featured in LSN:Global's The Future Laboratory. Their insight on our work: "When communicating issues related to the environment, avoid overused branding and messaging. Instead, implement positive and future-facing cues that will engage new audiences."
Design Week interview Cat How, our Creative Director, on our latest rebrand for conservation charity, On the Edge. Henry Wong writes how the rebrand "features elements inspired by the natural species the organisation hopes to protect."
Penguin Books commissioned us to design a six-week Winter Campaign for Ladybird Books—Penguin’s imprint of children’s books for 0-7s. Our Little Big Year campaign examined 2020 through the lens of data visualisations, using warmth and humour to help visualise a complicated and difficult year.
Please vote for us for SXSW London! We've been asked to speak on a panel about design and play with Badberries.
Our founder, Cat How, has just wrapped up a week in Lisbon speaking at Web Summit and attending a founders retreat. One of our favorite events and places. We'll be back!
Our work for Wild Thingz has been featured in design publication, Visuelle.
Creative Boom asked us what is getting us excited and energized about 2025. We said... quite a lot!
Chester Zoo features on the Drum! They discuss Chester Zoo's new repositioning around conservation 'Is Zoo a dirty word?'
Our founder, Cat How, will be judging the Startup Pitch stage at Web Summit in Lisbon this year, alongside MCing the Creative Stage and hosting a roundtable on "Daring to be Different in Brand".
Creative Boom asked our founder, Cat How, about what emerging trends will be big in 2025. Her answer: minimalism maximalism!
Our founder, Cat How, premieres our new Wild Thingz and Chester Zoo brands at the Brand New Conference in Salt Lake City, Utah.
Our rebrand for Wild Thingz has landed a great review in Brand New: Under Consideration.
Veteran design publication, Creative Boom, have featured our rebrand for Wild Thingz. Punk, not junk all the way.
Our founder, Cat How, recently spoke at Canva about Type Trends. We took the position of being playfully anti-trend—arguing that a brand should never be built on a trendy, transient typeface. Here's some creative from the talk.
What is type saying to us in 2024? Our founder, Cat How, talks and joins a panel at Monotype's Type Trends evening at Canva in London.
Our founders, Cat and Rog How, are doing a two-part workshop and brand strategy course at SoHo House West Hollywood in October. Stay tuned for a link to sign up!
Our founder and ECD, Cat How, will be giving a talk to the students of D&AD's Shift Program in October.
After our sell-out talk at Patagonia in Santa Monica last year, we’re back with another event for LA Tech Week 2024. Our speakers come from Patagonia, CashApp and FNDR. Sign up now →
Creative Bloq feature our rebrand for the Wombles, finding it a "cosy blast of nostalgia".
Our recent 'glow up' rebrand for The Wombles has been featured in Creative Review.
We’re all over Europe and the US in the coming months. If you’re around, do come and say hi!
Our Founder and ECD, Cat How, is speaking at Web Summit 2024 in Lisbon and will be the MC at the Creative Summit Stage.
We've been working on our community's feedback for GetEven: our free mentorship program for women, by women. We're now looking for professional coaches before we release the final line-up!
Our rebrand for Yum Bun was featured in The Brand Identity's "Eight Brands with the Cutest Mascots".
Our Founder, Cat How, is speaking at the Brand New Conference in Salt Lake City, Utah. BNC is a two-day event focused on brand identity featuring "influential practitioners from around the globe".
Our founder, Cat How, talks to Colin Crooks MBE on running How&How and 're-imagining creativity'. Find the full episode here →
Creative Review have featured our latest rebrand for the Aruba Conservation Foundation, celebrating how our work "gives nature a voice".
Our founder, Cat How, has been invited to Parliament to speak with Lord Blunkett, as part of Leaders of Great Britain.
Pachama's logo - the symbiosis of nature, technology and community - has been featured in BP&O as one of the very best in contemporary logo design.
Cat joins Mustard's Creative Industries Round Table for a discussion on women in the workforce as part of International Women's Day.
There's always so much beautiful creative that ends up on the cutting room floor... But we're flying the flag for The Rejects! Here's some work for a recent project that ended up cut.
Our founder and ECD, Cat How, is speaking at the All Flows Festival. The conference delivers an expanded programme of talks and workshops between May 22-24, plus film screenings and social events.
Greenwashing is wearing thin. As the climate crisis gets realer than real, consumers are becoming increasingly switched-on and savvy when it comes to environmental issues. What can Brands do about it?
Our Founder and ECD, Cat How, spoke to Creative Boom on the importance of soft people skills, winning friends and influencing people.
Could you build a brand which lasts 7,000 years? Our founder Rog How looked at this and much more in his talk on 'Designing for Possibility' at Hotjar's #Hotsauceconference in New York City this week 🔥
Brand New — Under Consideration feature our new identity for Hometree to rave reviews in “No Countree for Old Boilers”
Design Week features our playful rebrand for Hometree, a residential energy service transitioning its move towards a cleaner, greener energy.
Our Founder and ECD, Cat How, was recently asked by Design by Women to give her opinion on whether she believes the design industry is ageist. Here are some of her thoughts...
What distinguishes a great brand identity from a good one? Here's our take on it...
The Drum believed in boring by featuring our latest cleantech project for Biozeroc: "Why a branding agency set out to make ‘boring’ carbon-neutral concrete cool."
LS:N have featured our rebrand to Biozeroc. They write: "The use of subversion in sustainability messaging is proliferating. This creative strategy can draw attention to topics that the wider public is tired of hearing about, or doesn’t care for much, to initiate a climate conversation."
Creative Boom feature our identity for a new zero-carbon alternative to concrete, from material innovation startup Biozeroc.
Our founder and ECD, Cat How, hosted the Creatiff Stage and the PandaConf Stages at Collision Conference 2023. The Toronto-based summit has been dubbed "the Olympics of Tech", and brings together the people and companies redefining the global tech industry.
The Brand Identity feature our vibrant rebrand for software testing platform, Sauce Labs, in their edit this week.
Our Founder & ECD, Cat How, chatted to the talented folks at #CreativeMeetup next week: sharing some new work and discussing her initiatives for How&How in 2023 ⚡️
There will never be a better time than today to change your name. So you might as well pull the trigger. Here's why.
Hey buddy. How are you? Sometimes this question is all it takes to transform a grey day into a more sunny one. Caring for our team-mates is something we feel very strongly about at H&H. That’s why we've started a Buddy System in our studios—where everyone is allocated a new buddy each month, along with some pocket money to spend together on hanging out.
The Brand Identity feature our colourful rebrand for property-disruptors, Flyp, in their Edit this week.
Excited to announce our Founder and Exec. Creative Director, Cat How, will be judging the 2023 Design Week Awards!
Creative Boom feature our rebrand for SauceLabs, writing: "How&How elevates the SAAS platform giant with an elegant, code-inspired brand identity"
The Brand Identity feature our Amphico rebrand, writing: "How&How adorn their pro-bono identity for Amphico with watery inktraps and lotus-inspired imagery."
Mindsparkle Magazine jump on a plane to Portugal and interview our Founders, Rog and Cat How, in our Lisbon studio.
Nikky Lyle interviews our Founder, Cat How, about her journey in building a successful agency, and what she looks for when hiring candidates for How&How.
Trend forecasters, LSN:Global, showcase our new rebrand for mono-material outdoor company Amphico.
It's Nice That feature our latest work for mono-material pioneers, Amphico, writing: "Amphico’s rebrand spotlights the outdoor industry’s recycling problem and the material tackling it."
The Brand Identity feature our latest rebrand for Veriff, writing "How&How’s strategic identity for Veriff conveys the purpose-driven ethos of transparency and trust."
It's Nice That have chosen to feature our Eat Less Plastic work as part of their selection of publications, research projects, fonts and campaigns that respond to the future-proofing of our industry and planet.
All hail the property revolution! LS:N Global and The Future Laboratory have written about our recent rebrand for flyp.
We created this because we liked how it made us think differently about the Planet. Changing perceptions is important. As a studio it’s our mission to find different ways of visually communicating the urgency of the climate emergency. Onwards.
It may be rainy, but we still love it. 🌧 Here are some reasons why one of our studios is based in LONDON!
Our Founder and Exec. Creative Director, Cat How, discusses Salaries, Secrecy & Lies in this explosive NDA podcast. She chats with host Katie Cadwell about things people are too afraid to ask around this taboo subject.
The Brand Identity feature our rebrand for tree-planting app, Freetree writing "How&How bring character and comprehension to commerciality in Freetree’s playful identity system."
It's Nice That feature our Freetree rebrand writing, "How&How’s tree-planting app rebrand is full of floofy foliage that pops with fuzziness when you click."
We give every member of our team £1000 (€1200) a year each to spend on any courses, training initiatives or programs which can help them grow, develop and explore their practice.
Some illustration explorations looking at shifting perspectives and scales we created as part of brand dev last week ✏️
As part of an ongoing rebrand we’ve been looking at lots of leaves and the stuff that lives on them. Here are some illustration experiments we worked on last week 🌱🐞🐛🪲
Design Week interview our Founder and Exec. Creative Director, Cat How, on our mission of assigning £200,000 of our budget every year to four climate-related start-ups.
After months of hard work, we’ve launched GetSet—our studio-funded environmental initiative where we’re contributing £200,000 to four climate-tech startups in 2022. Come join us!
Our disruptive rebrand for On the Edge makes it onto The Brand Identity this week.
Out with the old… Happy New Year everyone 🎊
We’ve been working from the London, Lisbon and LA Second Home locations since we started, growing alongside the plants in their beautiful offices. Earlier this year, we worked alongside their in-house Marketing team on a series of animations and motion graphics for their social media.
Our founder, Cat How, has won "Branding Agency CEO of the Year 2024" from the CEO of the Year Awards, hosted by CEO Monthly Magazine.
Creative Bloq feature our rebrand for Chester Zoo, focusing on how the "logo has a powerful hidden meaning."
Our founder, Cat How, is speaking at Web Summit in Lisbon—hosting the Creative Stage and the Startup Showcase, as well as judging and hosting roundtables.
Our founder, Cat How, is a Judge at The Annual Creative Review Awards 2025!
Our new rebrand for Chester Zoo features on Creative Review today!
Design Week feature our latest rebrand for Chester Zoo, particularly loving the 'sense of abundance' we bring to the website.
Our founders, Cat and Rog How, were interviewed by Design Week on whether they think User personas help create better designs →
Our rebrand for Wild Thingz has made it onto Mindsparkle Magazine this week :)
Our event at Patagonia Santa Monica was a huge success with Nina Arshagouni (Cash App) and Nick Barham (FNDR).
We've won Bronze at the Brand Impact Awards 2024 for our work on the Aruba Conservation Foundation rebrand!
Our second GetEven has landed. Our Priyjah Paramasivam, will be joined by coaches and co-founders of Concrete Wall Club, Carol-Anne Ward and Chloe Lowe, to talk about rewriting insecurity, body language and making yourself heard.
The Drum’s new columnist, Nat Maher, features our new GetEven initiative and explores why there are so few women in design leadership positions.
Our team at How&How are participating in this year's Studio Super Cup: 5-a-side football tournament for design studios. In the run up, we've a £500 fundraising target to hit, all of which will be donated to charity, Football Beyond Borders →
We're thrilled to have a first-class review of our rebrand for The Wombles in Brand New: Under Consideration. High fives all round!
Veteran typography publication, Fonts in Use, have featured our use of Nordvest; Kyle and Alkaline typefaces in our latest rebrand of the Wombles.
Legendary design publication, Creative Boom, feature our latest rebrand for The Wombles.
Rog & Cat were invited to talk about brand narrative and storytelling to the creative team at the iMax Headquarters in LA.
The Drum features our exciting expansion to LA! Check out our interview here →
Our founder, Cat How, was interviewed by The Brand Identity about her upcoming lecture at POV Budapest in September. Check it out →
Creative Boom has featured our rebrand for Pachama, a leader in carbon removal and nature restoration.
LSN:Global showcase our new rebrand for Aruba Conservation Foundation, an organisation speaking up for the interests of local ecosystems and reminding locals of their ties with the land.
The Subtext features our verbal identity for the Aruba Conservation Foundation.
Creative Bloq feature our "transformative rebrand" for Aruba Conservation Foundation.
Calling the next gen of female leaders! We're launching GetEven, a free mentorship program for women, by women.
Our rebrand for materials innovation (bio-concrete) company, Biozeroc, has been featured on The Brand Identity.
The Brand Identity features our Emm rebrand in it's article 'Eight Identities for Health and Wellness'.
Our Founder and ECD, Cat How, talks creative equity with Natasha Smith-Langridge and Lucy Doolan on the Let's Spark Podcast.
Our founder and ECD, Cat How, spoke to Readymag about maintaining a work-life balance and how it feels to be a design leader.
We scooped a bunch of awards in Brand New's Year in Review 2023! Thanks to our incredible team at How&How.
Cat spoke to Claire Blythe from the ‘My Life in Design Podcast’ on her route into design. Cat runs us through her career so far, from journalism, to building and selling creative businesses and how it prepared her to launch How&How during lockdown.
Our founder and ECD, Cat How, opened the Creatiff Stage Web Summit in Lisbon, then MCd it for the rest of the morning. She spoke about her journey through creativity and how it instilled a passion to liberate ideas the world deserves — using creativity as a vessel of meaning, and a building block of culture.
Freetree, Biozeroc and Hometree all feature on Creative Review’s ‘The Changing Face of Sustainable Branding’ which explores how the visual language around sustainability is evolving.
Creative Boom have featured our colourful rebrand for Hometree - loving our riff on Maple the tree mascot as a ‘transition companion’
We’ve been firmly anti-Brexit. Firmly anti Trump’s Wall. Firmly anti-borders at all to be quite honest. That’s why we help sponsor the VISAs of all full-timers at How&How at our different studio locations. Borders are there to be broken ✌️
Our Founder and ECD, Cat How, has been asked to judge the Design category of the ADC*E Awards in Vilnius this year.
Our Founder & ECD, Cat How, will talk at Typocircle (London) on how we do, what we do at How&How. Find tickets here ↗️
Illustrations we’ve been working on for a household name, now manifesting into a recycling-focused fashion brand. All illys are of scraps of household waste that can be upcycled or reused.
Turning 3 has made us reflective. Here's a little piece on our agency's idealistic, overarching brand idea: turning what is, into what could be.
Life's too short to not have fun. If we had our way, we'd do these every day! Our Yum Bun rebrand made it into The Brand Identity's hit-list this week of playful rebrands, thrilled to be in such good company too 🥳
Chances are you know what a "Brand" is. Perhaps even a "Design System". But we've merged these ideas in new work designing Brand Systems: taking the creative raw materials of a brand and applying systems thinking to equip teams with the tools they need to work more collaboratively, more creatively and more effectively. Our Design Director, Luke Scott, looks at how we future-proof brands by designing for possibility.
Our founder and ECD, Cat How, spoke on Creative Review's podcast: What do you earn? She discusses the thorny subject of pay in the creative industries with Eliza Williams, CR’s editor and podcast host; Sachini Imbuldeniya and Stu Outhwaite-Noel.
The Brand Identity asked us to share our thoughts on a notion that brand designers are faced with time and time again: systemisation.
Creative Boom have featured our fresh and optimistic rebrand for Yum Bun, London's OG streetside bao vendors. They highlighted our color palette, 'bunrises' and how we developed the mascot called Bowie. Lifting spirits. Raising standards. They loved our feel-good fusion vibes!
We're so proud to now be a Living Wage Employer, after having been officially certified by the Living Wage Foundation. The LWFaccredits Living Wage Employers for their commitment to paying their staff according to the cost of living.
Colour and collage exploration we worked on recently while exploring some new styles for an exciting conservation project we’re working on this year. Watch this space… 👀 🌱
As part of International Women's Day 2023, Creative Boom interview our Founder and Exec. Creative Director, Cat How, on her tips for success setting up your own business in the creative industry. Cat's response: "start yesterday".
Creative Review interview our Founder and Exec. Creative Director, Cat How, on How&How's pioneering approach to gender equality in our studio. Discussing the pros and cons of total salary transparency.
Read more about how we designed and built a fully responsive Headless CMS website for On the Edge...
Creative Boom asked us for our thoughts on why, and what, clients often undervalue about graphic design. We had some advice :)
LSN: Global interview our founder Cat How and Jun Kamei, founder of Amphico, on our rebrand and how material innovation will accelerate the leisure sector’s move to a sustainable future.
2022 saw us steadily build our B-Corp points up to the golden prize of 80, constantly adding new policies, ways of working and goals for people & planet to weave into the fabric of our business. Here are some of the policies we've now implemented...
Happy New Year! Here's to 2023 🥳
Creative Boom interview our founder and creative director, Cat How, for this piece, writing where she explains how her team crafted a visceral new visual identity for this groundbreaking new device.
When It's Nice That featured our Eat Less Plastic campaign as part of COP27 last week, we realised that despite being a campaign spun up by our team pro bono in 2020, it still had even more pressing relevance today...
A snapshot of the branding work we did for a vibey Austrian street food and techno bar brand inspired by the founder's love of falafels and DJing.
Lovers Magazine interview our Founder and Exec. Creative Director, Cat How, on her daily routine and the path that took her into design.
Sunshine for 300 days a year? 😎 Here are some of the reasons why one of our studios is based in LISBON!
Pot washer. Journalist. Drug dealer. Lawyer. Builder. Cigarette packer. Librarian. Top 40 Chart Show Producer. Supermarket ‘cheese cube’ promoter. Ice cream dolly. Fish gutter. Sandwich delivery driver. Bartender. Erm, Royal Money Counter? At How&How we've had all these jobs, and we think it makes us a more diverse (and interesting) team. Oddjobber? Come join us!
At H&H we're incredibly proud of our Open, Equal & Transparent Pay Brackets. We publish all our salary tiers internally and the same job roles are paid exactly the same. Irregardless of gender. Because we think that's fair.
Design Week interview our creative director, Cat How, about our latest rebrand for Freetree writing "How&How helps tree-planting app Freetree grow with “fuzzy” rebrand".
It's Nice That's latest publication, If You Could, interviewed us about the pros and cons of setting up two studios across Europe in London and Lisbon.
Playing around with ProCreate as part of some illustration experiments for a new rebrand.
If your startup is creating solutions for people and planet then apply for our free rebrand initiative this quarter!
GetSet is our studio-funded pro-bono environmental initiative. Find out what, why and how we set it up here →
Last week saw us launch the new redesign and website for Swedish fintech Intergiro, using the latest technologies in the field of Static Site Generation—resulting in increased performance, security and site speed.
It's Nice That have written a full studio feature about us. Jenny Brewer's article covers three new branding projects, from a bouncy ad agency to a Swedish fintech via floaty seaweed forests.
Print Magazine feature our rebrand for On the Edge, writing how we "bring the outside into the digital realm."
Print Mag feature our rebrand for Hotjar, writing how we "helped Hotjar’s branding go from Tinder look-a-like to a strong identity system."
2024 How&How Ltd